Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.

Published in 1985, Childrens Searching is a valubale contribution to the field of Developmental Psychology.

We have puzzled over dreams for centuries. From ancient societies, believing dreams to be messages from the gods, Freud's theory of dreams revealing our unconscious minds to modern day experiments in psychology and neuroscience, dreams continue to fascinate but also be a source of mystery. Are dreams just mental froth or do they have a purpose? This book argues that, originally, we dreamed to survive. Dreaming brains identify non-obvious associations, taking people, places, and events out of their waking-life context to uncover complex and, seemingly, unrelated connections. In our evolutionary past, survival depended on being able to detect these divergent, associative patterns to anticipate what predators and other humans might do, as we moved around to secure food and water and meet potential mates. Making associations drives many, if not all, brain functions. In the present day, dream associations may support memory, emotional stability, creativity, unconscious decision-making and prediction, while also contributing to mental illness. Written in a lively and accessible style, and showing the reader how to identify patterns in their own dreams, this book presents a highly original theory of dreaming and will be a compelling read for anyone interested in psychology, consciousness, and the arts, as well as those involved in dream research.

A Course in Mathematical and Statistical Ecology

This is an invitation to readers to ponder universal questions about human relations with rivers and water for the precarious times of the Anthropocene. The book asks how humans can learn through sensory embodied encounters with local waterways that shape the architecture of cities and make global connections with environments everywhere. The book considers human becomings with urban waterways to address some of the major conceptual challenges of the Anthropocene, through stories of trauma and healing, environmental activism, and encounters with the living beings that inhabit waterways. Its unique contribution is to bring together Australian Aboriginal knowledges with contemporary western, new materialist, posthuman and Deleuzean philosophies, foregrounding how visual, creative and artistic forms can assist us in thinking beyond the constraints of western thought to enable other modes of being and knowing the world for an unpredictable future. Riverlands of the Anthropocene will be of particular interest to those studying the Anthropocene through the lenses of environmental humanities, environmental education, philosophy, ecofeminism and cultural studies.

Having just finished her service as a U.S. Peace Corp volunteer in Lesotho, a small country in southern Africa, not ready to return to the States and unclear about her future, Heather Andersen feels a strong desire to take a three-month bicycle journey through the region she was originally drawn to for its mix of culture, wildlife, and scenery. But things did not go as planned. She and her traveling partner—a man she met for the first time arriving in Blantyre where the journey starts, decide to part midway. With great appreciation and understanding, Heather vividly describes her surroundings, the colorful people she encounters, the misadventures of traveling in another culture as a single woman on a bicycle. This is also Heather’s personal journey to rediscover her commitment to leading the life she wants. Traveling through southern Africa, she learns to believe in herself and have faith that she makes the right decisions. At the end of her travels, she finally can answer the question that everyone asks—yes I am safe. If you've ever wanted to go somewhere completely unknown to you or just want to experience it through someone else’s eyes, this is a great book to start with.

Advances in Virus Research serial highlights new advances in the field with this new volume presenting interesting chapters. Each chapter is written by an international board of authors. - Provides the authority and expertise of leading contributors from an international board of authors - Presents the latest release in Advances in Virus Research serials