Effective customer partnership creates customers who return in good times and in bad, customers who say, "I wouldn't go anywhere else". Using real-world examples, Chip Bell examines the qualities that form the core of all lasting relationships and describes a way of business where personal interactions, not sales, take center stage.

Examines the connection between inequality in marriage and marital distress. Drawing on extensive research the book stresses the role of friendship in establishing a truly equal relationship

The Second European Edition of Services Marketing: Integrating Customer Focus Across the Firm by Wilson, Zeithaml, Bitner and Gremler uniquely focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, Services Marketing is the only text that put the customer's experience of services at the centre of its approach. The core theories, concepts and frameworks are retained, and specifically the gaps model, a popular feature of the book. The text moves from the foundations of services marketing before introducing the gaps model and demonstrating its application to services marketing. In the second edition, the book takes on more European and International contexts to reflect the needs of courses, lecturers and students. The second edition builds on the wealth of European and International examples, cases, and research in the first edition, offering more integration of European content. It has also be fully updated with the latest research to ensure that it continues to be seen as the text covering the very latest services marketing thinking. In addition, the cases section has been thoroughly examined and revised to offer a range of new case studies with a European and global focus. The online resources have also been fully revised and updated providing an excellent package of support for lecturers and students.

Ethics for Psychotherapists and Counselors utilizes positive discussions accompanied by a variety of thought-provoking exercises, case scenarios, and writing assignments to introduce readers to all the major ethical issues in psychotherapy. First book designed to engage students and psychotherapists in the process of developing a professional identity that integrates their personal values with the ethics and traditions of their discipline Authors take a positive and proactive approach that encourages readers to go beyond following the rules and to strive for ethical excellence Utilizes a variety of thought-provoking exercises, case scenarios, and writing assignments Authors present examples from their own backgrounds to help clarify the issues discussed Text emphasizes awareness of one’s own ethical, personal, and cultural backgrounds and how these apply to one’s clinical practice

Women are rocking the world of business, changing the face of commerce, and bringing our talents to the marketplace with fervor, commitment, and passion. Over the last 15 years, women have stepped into entrepreneurship in significantly greater numbers than men, but we’re also failing at those businesses even faster than men. This book is going to change that. Women Rocking Business provides a revolutionary approach to building a business that honors innate feminine values. The book is full of practical "how-to’s" that will help women become thriving entrepreneurs from a place of empowering others rather than powering over them, a place of collaboration rather than competition and contribution rather than greed. Sage Lavine has seen firsthand through working with thousands of emerging female entrepreneurs that when women learn about marketing and entrepreneurship through this lens, they are better positioned to implement effective strategies and create success. Sage is the CEO of Women Rocking Business, a consulting and coaching organization that has touched and inspired over 75,000 aspiring women entrepreneurs around the globe to build businesses that change the world. In this practical guidebook, she lays out a specific plan for building a business that honors work-life balance to a degree readers may not have thought possible (or practical). They will discover how, by working just 12 days a month or less, they can have a career that both supports them financially and fits into their lives, rather than having to settle for a life that fits around an overwhelming work schedule. It’s a new day and the opportunity for women is great. This book will be an answered prayer for women who hope to unleash their life’s potential and make their mark upon the world.

Learn how to build a data science team within your organization rather than hiring from the outside. Teach your team to ask the right questions to gain actionable insights into your business. Most organizations still focus on objectives and deliverables. Instead, a data science team is exploratory. They use the scientific method to ask interesting questions and run small experiments. Your team needs to see if the data illuminate their questions. Then, they have to use critical thinking techniques to justify their insights and reasoning. They should pivot their efforts to keep their insights aligned with business value. Finally, your team needs to deliver these insights as a compelling story. Insight!: How to Build Data Science Teams that Deliver Real Business Value shows that the most important thing you can do now is help your team think about data. Management coach Doug Rose walks you through the process of creating and managing effective data science teams. You will learn how to find the right people inside your organization and equip them with the right mindset. The book has three overarching concepts: You should mine your own company for talent. You can’t change your organization by hiring a few data science superheroes. You should form small, agile-like data teams that focus on delivering valuable insights early and often. You can make real changes to your organization by telling compelling data stories. These stories are the best way to communicate your insights about your customers, challenges, and industry. What Your Will Learn: Create data science teams from existing talent in your organization to cost-efficiently extract maximum business value from your organization’s data Understand key data science terms and concepts Follow practical guidance to create and integrate an effective data science team with key roles and the responsibilities for each team member Utilize the data science life cycle (DSLC) to model essential processes and practices for delivering value Use sprints and storytelling to help your team stay on track and adapt to new knowledge Who This Book Is For Data science project managers and team leaders. The secondary readership is data scientists, DBAs, analysts, senior management, HR managers, and performance specialists.

Marketing management is centered on creating, planning, and implementing strategies that will help achieve wider business objectives. These business objectives can involve increasing brand awareness, boosting profits, or entering previously untapped markets. When we begin to consider the field of marketing management, it’s important to look to marketing experts Philip Kotler and Kevin Lane Keller, who, in their book “Marketing Management," offer a standard marketing management definition as “the development, design, and implementation of marketing programs, processes, and activities that recognize the breadth and interdependencies of the business environment.” The purpose of this Study Material is to present an introduction to the Marketing Management subject of MBA. The book contains the syllabus from basics of the subjects going into the intricacies of the subjects. All the concepts have been explained with relevant examples and diagrams to make it interesting for the readers. An attempt is made here by the author to assist the students by way of providing Study Material as per the curriculum with non-commercial considerations. However, it is implicit that these are exam-oriented Study Material and students are advised to attend regular lectures in the Institute and utilize reference books available in the library for In-depth knowledge. We owe to many websites and their free contents; we would like to specially acknowledge contents of website www.wikipedia.com and various authors whose writings formed the basis for this book. We acknowledge our thanks to them. At the end we would like to say that there is always a room for improvement in whatever we do. We would appreciate any suggestions regarding this study material from the readers so that the contents can be made more interesting and meaningful. Readers can email their queries and doubts to our authors on tmcnagpur@gmail.com. We shall be glad to help you immediately. Author Dr. Mukul Burghate

This international textbook focuses on the strategic and operational aspects of sales management. With new material on coaching and motivating sales teams, sales skills and leadership are developed in this unique product. Sales Management teaches students how to gradually draw up a comprehensive sales plan: a process of analysing, learning, asking, brainstorming, writing, removing and reformulating. This comprehensive text provides core reading for students of sales and sales management globally.

Overcoming Compassion Fatigue is a fresh workbook approach to effectively handle the inherent exhaustion, burnout and stress professionals naturally face when working with those in pain and distress. Written by two practicing clinicians experienced in compassion fatigue and CBT, this manual will equip you with practical tools to manage your work and minimize your risk of personal harm. Expertly weaved with personal experiences, assessment tools, proven interventions, and prevention strategies. You’ll take away: · Self-assessment measures to determine your level of risk · CBT skills to overcome distress · Worksheets and exercises to equip you to make powerful changes · Strategies to change your workplace · Practical, personalized self-care planning tools Reviews: "Martha and John have put together a practical, practitioner-friendly workbook that addresses compassion fatigue with understanding and caring. They offer evidence based clinical tools reflecting behavioral, cognitive as well as mindfulness exercises in addition to assessment strategies that can be used to facilitate resilience. I highly recommend this resource to ensure professional competency." -- Robert J. Berchick, PhD, ABPP, Board Certified in Cognitive Behavioral Psychology, Perelman School of Medicine, Academy of Cognitive Therapy Certified CBT Consultant "This is an excellent book that addresses an important and timely topic for anyone working in the helping profession. It is well written and engaging and provides assessment measures and helpful exercises that are invaluable to the reader. I highly recommend to anyone who is a care provider." -- Frank M. Dattilio, Ph.D., ABPP, Department of Psychiatry, Harvard Medical School "Overcoming Compassion Fatigue offers invaluable resources that will benefit all practitioners - rookies and veterans alike. This well-researched workbook is filled with practical self-assessment tools and concrete strategies for detection, intervention and prevention. Integrating CBT techniques provides a unique and very hands-on approach to managing compassion fatigue and related of caregiver." -- Fraçoise Mathieu, author of The Compassion Fatigue Workbook: Creative Tools for Transforming Compassion Fatigue and Vicarious Traumatization