Profiles the careers and lives of twenty outstanding soccer players, including David Beckham, Birgit Prinz, Thierry Henry, and Marta.

Profiles twenty significant players from throughout the history of soccer, including Franz Beckenbauer, Alfredo Di Stéfano, Pelé, and Mia Hamm.

David Beckham is one of the world's most popular soccer players. This book introduces his childhood, family background, rise to fame, and future plans. Readers will learn about Beckham's time with Manchester United, Real Madrid, and LA Galaxy. The David Beckham Academy is also included, as well as Beckham's personal life. Colorful graphics, oversized photographs, and short, engaging sentences draw in reluctant readers. Buddy Books is an imprint of ABDO Publishing Company.

If readers have ever wondered how soccer players "bend it like Beckham," they'll enjoy this unique look at the science behind the world's most popular sport. Detailed text, fact boxes, sidebars, and diagrams help readers understand the many ways scientific concepts are applied on the soccer field. Readers also learn how scientific knowledge is put to use along with the other areas of STEM – technology, engineering, and math – to help soccer players train, avoid injury, and heal more quickly if they do get hurt. Full-color photographs place readers in the middle of the action on the pitch.

Background into soccer's greatest players around the world. Illus. 8-12 yrs.

The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.

"Provides an overview of what students should consider and expect from the varied career options available to them in the sports industry. This book answers the questions students are most likely to have, including what courses they should take, the areas of study available to them, the salary they can expect to earn after graduation, and how they can get the job of their dreams. This essential guide will help increase sutdents' likelihood of finding careers in the highly competitve sports industry."--

A unique new reference work, this encyclopedia presents a social, cultural, and economic history of American sports from hunting, bowling, and skating in the sixteenth century to televised professional sports and the X Games today. Nearly 400 articles examine historical and cultural aspects of leagues, teams, institutions, major competitions, the media and other related industries, as well as legal and social issues, economic factors, ethnic and racial participation, and the growth of institutions and venues. Also included are biographical entries on notable individuals—not just outstanding athletes, but owners and promoters, journalists and broadcasters, and innovators of other kinds—along with in-depth entries on the history of major and minor sports from air racing and archery to wrestling and yachting. A detailed chronology, master bibliography, and directory of institutions, organizations, and governing bodies—plus more than 100 vintage and contemporary photographs—round out the coverage.

Dive into the world of female sports stars with this engaging text! Students will develop their problem-solving skills while reading about the world’s greatest female athletes. This book seamlessly integrates the teaching of math and reading, and uses real-world examples to teach math concepts like solving word problems. The challenging practice problems, graphs, and sidebars provide many opportunities for students to practice their developing math skills, and apply what they’ve learned to their daily lives. Text features include captions, a glossary, an index, and a table of contents to increase students’ vocabulary and literacy skills and their interaction with the text. Math Talk poses problems for further thinking, requiring students to use their higher-order thinking skills.