Health begins in your gut.

Know the Connection between Your Gut's Microbiome and the affects it can have on the entire body and brain

You can’t afford to be sick!Stop the flu in its tracks this year and beyond.

How and why the idea of wellness holds such rhetorical—and harmful—power. In Why Wellness Sells, Colleen Derkatch examines why the concept of wellness holds such rhetorical power in contemporary culture. Public interest in wellness is driven by two opposing philosophies of health that cycle into and amplify each other: restoration, where people use natural health products to restore themselves to prior states of wellness; and enhancement, where people strive for maximum wellness by optimizing their body's systems and functions. Why Wellness Sells tracks the tension between these two ideas of wellness across a variety of sources, including interviews, popular and social media, advertising, and online activism. Derkatch examines how wellness manifests across multiple domains, where being "well" means different things, ranging from a state of pre-illness to an empowered act of good consumer-citizenship, from physical or moral purification to sustenance and care, and from harm reduction to optimization. Along the way, Derkatch demonstrates that the idea of wellness may promise access to the good life, but it serves primarily as a strategy for coping with a devastating and overwhelming present. Drawing on scholarship in the rhetoric of health and medicine, the health and medical humanities, and related fields, Derkatch offers a nuanced account of how language, belief, behavior, experience, and persuasion collide to produce and promote wellness, one of the most compelling—and harmful—concepts that govern contemporary Western life. She explains that wellness has become so pervasive in the United States and Canada because it is an ever-moving, and thus unachievable, goal. The concept of wellness entrenches an individualist model of health as a personal responsibility, when collectivist approaches would more readily serve the health and well-being of whole populations.

A wealth of practical advice to help writers enhance their career and engage with readers in the digital age.

Immerse Yourself in Nature and Nourish Your Microbiome for Optimal Health For too long our bodies have been viewed as capsules, sealed off and protected from 'bugs' by our immune systems and an arsenal of antibiotics, pesticides, processed foods, and antibacterial soaps. The more insulated from nature, the better. The Secret Life of Your Microbiome shatters this deeply held myth, presenting a revolutionary new paradigm, backed by vast science; we're deeply connected to the biodiversity of nature through our microbiomes, the rich microbial ecosystem of our guts and skin, and this connection is essential to health and happiness. From sugar-rich diets wiping out good gut bacteria and exacerbating depression, to microbes mediating phytonutrient absorption in the brain, to inflammation and cancer, the influence of biodiversity on our bodies is everywhere. The great communicator is our immune system, a 'mobile brain' that interacts with micro-organisms in and around us with profound health consequences. Written with pace, clarity, and humor by world-renowned scientists in immunology, nutrition, and environmental health, The Secret Life of Your Microbiome makes the irrefutable case that health and happiness depends fundamentally on the health of biodiversity, and shows how we can nurture this nature. Dr. Susan L. Prescott, MD, PhD is an internationally acclaimed immunologist and pediatrician. She has authored 250 scientific papers and The Allergy Epidemic , The Calling , and Origins . Dr. Alan C. Logan ND is a naturopathic doctor and researcher, a trusted media commentator, and co-author of Your Brain on Nature and The Clear Skin Diet . He and Prescott live in New York and Perth, Australia.

The brain is a most complex organ. We humans are blessed with evolved brain structure unlike other animals. A single brain contains more than 100 billion nerve cells, and information travels at a speed more than 250 miles per hour. Neurons have more connections than stars in the universe. The brain has only 2% of the body weight but consumes 20% to 30% of calories of our body. An incredible muscle that is only 2% in our body, but we almost know only 2% about the mystery of this muscle called brain. I had my masters in psychology almost 36 years ago. I have had ideas since then to write about the brain and share the facts with people especially after the tragedy of my younger brother, who served in the Indian Army. He was jeopardized to several hospitals after a brain injury while performing his duties at Jammu & Kashmir. I had active service in Indian Air Force, and therefore I could meet doctors in military hospitals. Most of the doctors opined that he might not survive for a couple of years, but some of the psychological techniques and brain disorder studies which I derived from my second year of psychology, he survived for next 13 years after medical board discharge from active service. I have gathered vital information from eminent writers, speakers, leaders, and experts on the subject. and tried to accumulate it in 21 different chapters; however, the information contained in the book may not be exhaustive in nature, but if you digest the information and apply some of the facts, principles, and ideas depicted, the whole trajectory of your life may be changed for a better life. I will be highly obliged if you write me about sure suggestions, if any, through email or my websites, which are given at the end of this book to improve my writings further.

Take back control of your health—starting with the foundation for ultimate well-being: your gut and its microbiome. Use the GutSMART Quiz to evaluate your gut-related wellness and get a personalized 14-day meal plan and food lists based on your GutSMART Score. When you heal your gut, you heal your body. With The GutSMART Protocol’s two-week reset, it’s easier than ever to heal your gut to gain more energy, achieve easier weight loss, revitalize your health, and even boost your mood and mental performance. "America’s Gut Doctor" Vincent Pedre, MD, author of Happy Gut, updates us on the latest research about the gut, the microbiome, and the way our environment impacts our health, then translates the science into actionable and easy-to-apply advice for how to eat (and more!). Turbocharge your journey toward optimal gut (and total) wellness with proven tools, including: The GutSMART Quiz to determine your level of gut-related health dysfunction Categorized food lists for the three GutSMART Score types, making it easy to shop for your gut type 65 mouth-watering, gut-healing recipes from clinical nutritionist and chef Lee Holmes 14-day personalized meal plans customizable for any diet, from vegan to paleo Science-backed breathwork and meditation exercises to destress and further improve gut health Excellent health starts with the gut! The GutSMART Protocol is your first-of-its-kind personalized, food-based gut-healing plan for achieving a happy, healthy gut, in a happy body with a happy mind. The past several years have seen an explosion in gut microbiome research, and the powerful role the gut plays in whole-body health has never been more clear. What’s less clear is how to use that information day to day to actually improve the way you feel—that’s where this book comes in. Good health starts with the gut. The GutSMART Protocol is your food-based healing plan for achieving a happy gut.

A veteran nutritionist and health writer reveals some of the health secrets she has learned in the course of her career--the diagnostic tools and truly miraculous substances that can have a dramatic impact.

'Thrilling' BILL BRYSON 'Brilliant' TIM SPECTOR 'Extraordinary' ALICE ROBERTS Welcome to a revolution in the science of you - this is the landmark new book from award-winning scientist Daniel M. Davis. Imagine taking drugs to help you acquire new skills, or knowing years in advance the precise likelihood of developing specific cancers, or following a diet and health regime tailored to your microbiome, or even having continuous monitoring of your body's workings and well-being. Written by an award-winning scientist, this landmark book shows how these radical and disconcerting possibilities have been made real. It is at once a gripping drama of scientific ingenuity, discovery and collaboration, and a vision of the human body of dizzying complexity and wonder. 'The startling new discoveries...are radically altering our understanding of how we function and what our future holds' BRIAN COX 'A big-picture forecast of how medicine stands on the threshold of a revolution that will radically change all of our lives' The Times