Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.

The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.

No detailed description available for "Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing".

This new dictionary covers the full range of publishing-related topics, defining terms encountered in the processes of editing, producing, printing, and distributing books and digital content. With entries ranging from proofreading and binding to discoverability and royalties, and covering contemporary areas of publishing such as digital workflow and digital rights management, the dictionary provides easy-to-find and accurate information on key terms and concepts. Comprising over 250 concise and up-to-date A to Z entries, it is an invaluable reference resource for students of publishing, as well as for those currently working in the industry.

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.

How many times have we been confused between the meaning of the words, Mission and Vision, or when someone asked us to list the difference between Goals and Objectives?For a practicing manager, it is imperative that the precise meaning and application of the words that he is going to encounter in his professional career be made available at an arm s length.Thus, the need for this book. It provides, probably for the first time, a definitive meaning and sourcing of the words most commonly found and used in the field of Strategic Management.Well researched, this book is arranged in a simple to follow lexicographic ordering, each topic being divided into appropriate sections including cross-referencing so as to facilitate the clarity.A must for every manager s bookshelf.