A Study In Eighteenth Century Advertising Methods

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By tracking the rise of the Anodyne Necklace through its various forms of print by which a gullible public was manipulated, there is a microtome slice through the 18th century uses of text in promotion and advertising. This work should be of interest to students of advertising.

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Genre : Business & Economics
Author : Francis Cecil Doherty
Publisher : Edwin Mellen Press
Release : 1992
File : 558 Pages
ISBN-13 : 0773491775


Publishing Business In Eighteenth Century England

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Publishing Business in Eighteenth-Century England assesses the contribution of the business press and the publication of print to the economic transformation of England. The impact of non-book printing has been long neglected. A raft of jobbing work serviced commerce and finance while many more practical guides and more ephemeral pamphlets on trade and investment were read than the books that we now associate with the foundations of modern political economy. A pivotal change in the book trades, apparent from the late seventeenth century, was the increased separation of printers from bookseller-publishers, from the skilled artisan to the bookseller-financier who might have no prior training in the printing house but who took up the sale of publications as another commodity. This book examines the broader social relationship between publication and the practical conduct of trade; the book asks what it meant to be 'published' and how print, text and image related to the involvement of script. The age of Enlightenment was an age of astonishing commercial and financial transformation offering printers and the business press new market opportunities. Print helped to effect a business revolution. The reliability, reputation, regularity, authority and familiarity of print increased trust and confidence and changed attitudes and behaviours. New modes of publication and the wide-ranging products of printing houses had huge implications for the way lives were managed, regulated and recorded. JAMES RAVEN is Professor of Modern History at the University of Essex and a Fellow of Magdalene College Cambridge.

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Genre : Business & Economics
Author : James Raven
Publisher : Boydell & Brewer Ltd
Release : 2014
File : 350 Pages
ISBN-13 : 9781843839101


Laurence Sterne And The Eighteenth Century Book

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Offers new readings of Laurence Sterne's Tristram Shandy by considering its design features alongside broader developments in eighteenth-century book production.

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Genre : Literary Criticism
Author : Helen Williams
Publisher : Cambridge University Press
Release : 2021-04
File : 229 Pages
ISBN-13 : 9781108842761


Tea And The Tea Table In Eighteenth Century England Vol 2

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This four-volume, reset collection takes as its starting point the earliest substantial descriptions of tea as a commodity in the mid-seventeenth century, and ends in the early nineteenth century with two key events: the discovery of tea plants in Assam in 1823, and the dissolution of the East India Company’s monopoly on the tea trade in 1833.

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Genre : History
Author : Markman Ellis
Publisher : Taylor & Francis
Release : 2024-08-01
File : 353 Pages
ISBN-13 : 9781040232613


The Changing Face Of Corpus Linguistics

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This volume is witness to a spirited and fruitful period in the evolution of corpus linguistics. In twenty-two articles written by established corpus linguists, members of the ICAME (International Computer Archive of Modern and Mediaeval English) association, this new volume brings the reader up to date with the cycle of activities which make up this field of study as it is today, dealing with corpus creation, language varieties, diachronic corpus study from the past to present, present-day synchronic corpus study, the web as corpus, and corpus linguistics and grammatical theory. It thus serves as a valuable guide to the state of the art for linguistic researchers, teachers and language learners of all persuasions. After over twenty years of evolution, corpus linguistics has matured, incorporating nowadays not just small, medium and large primary corpus building but also specialised and multi-dimensional secondary corpus building; not just corpus analysis, but also corpus evaluation; not just an initial application of theory, but self-reflection and a new concern with theory in the light of experience. The volume also highlights the growing emphasis on language as a changing phenomenon, both in terms of established historical study and the newer short-range diachronic study of 20th century and current English; and the growing area of overlap between these two. Another section of the volume illustrates the recent changes in the definition of 'corpus' which have come about due to the emergence of new technologies and in particular of the availability of texts on the world wide web. The volume culminates in the contributions by a group of corpus grammarians to a timely and novel discussion panel on the relationship between corpus linguistics and grammatical theory.

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Genre : Computers
Author : Antoinette Renouf
Publisher : Rodopi
Release : 2006
File : 418 Pages
ISBN-13 : 9789042017382


Down And Out In Eighteenth Century London

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London in the 18th century was the greatest city in the world. It was a magnet that drew men and women from the rest of England in huge numbers. For a few the streets were paved with gold, but for the majority it was a harsh world with little guarantee of money or food. For the poor and destitute, London's streets offered little more than the barest living. Yet men, women and children found a great variety of ways to eke out their existence, sweeping roads, selling matches, singing ballads and performing all sorts of menial labor. Many of these activities, apart from the direct begging of the disabled, depended on an appeal to charity, but one often mixed with threats and promises. Down and Out in Eighteenth-Century London provides a remarkable insight into the lives of Londoners, for all of whom the demands of charity and begging were part of their everyday world.

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Genre : History
Author : Tim Hitchcock
Publisher : A&C Black
Release : 2004-11-01
File : 360 Pages
ISBN-13 : 9780826427151


Eighteenth Century Women S Writing And The Methodist Media Revolution

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This book traces specific cases of how evangelical and Methodist discourse practices interacted with major cultural and literary events during the long eighteenth century, from the rise of the novel to the Revolution controversy of the 1790s to the shifting ground for women writers leading up to the Reform era in the 1830s.

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Genre : History
Author : Andrew O. Winckles
Publisher :
Release : 2019
File : 288 Pages
ISBN-13 : 9781789620184


Framing Childhood In Eighteenth Century English Periodicals And Prints 1689 1789

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Shedding light on an important and neglected topic in childhood studies, Anja Müller interrogates how different concepts of childhood proliferated and were construed in eighteenth-century periodicals and satirical prints. In examining links between text and image, Müller uncovers the role these media played in the genealogy of childhood prior to the 1790s, challenging the myth that situates the origin of childhood in late eighteenth-century England.

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Genre : Literary Criticism
Author : Anja Müller
Publisher : Ashgate Publishing, Ltd.
Release : 2009
File : 286 Pages
ISBN-13 : 0754665038


Books In Motion In Early Modern Europe

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This book presents and explores a challenging new approach in book history. It offers a coherent volume of thirteen chapters in the field of early modern book history covering a wide range of topics and it is written by renowned scholars in the field. The rationale and content of this volume will revitalize the theoretical and methodological debate in book history. The book will be of interest to scholars and students in the field of early modern book history as well as in a range of other disciplines. It offers book historians an innovative methodological approach on the life cycle of books in and outside Europe. It is also highly relevant for social-economic and cultural historians because of the focus on the commercial, legal, spatial, material and social aspects of book culture. Scholars that are interested in the history of science, ideas and news will find several chapters dedicated to the production, circulation and consumption of knowledge and news media.

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Genre : Literary Criticism
Author : Daniel Bellingradt
Publisher : Springer
Release : 2017-09-07
File : 308 Pages
ISBN-13 : 9783319533667


The Ephemeral Eighteenth Century

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This history of printed ephemera's rise as an eighteenth-century cultural category transforms understanding of 'disposable' printed items.

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Genre : Literary Criticism
Author : Gillian Russell
Publisher : Cambridge University Press
Release : 2020-08-27
File : 325 Pages
ISBN-13 : 9781108487580