‘Innovative Management Practices—An Interdisciplinary Approach’ is a collection of innovative research work that improves understanding and collaboration in business, management, and technology in Asia in the 21st century. This edited book is ideal for managers, executives, academicians, researchers, decision-makers, policymakers, industry practitioners and students. The edited volume highlights topics such as capital markets, financial management, marketing strategy, consumer behavior, leadership and change management, corporate culture, teamwork and technology innovation in business and e-commerce. This volume is also intended to serve as a breeding ground for future researchers addressing the new normal for business.

“Mutual fund investment by salaried investors: Identifying the determinants” is a book which attempts to throw light upon the determinants of mutual fund investment among the salaried investors. It is well-known fact that salaried class in India posses some unique characteristics which place them in a different category than that of other investors. This book address the issues directly associated with the salaried investors. Of late, a lot of research work is going on in the field of behavioural finance. This book is simply an extension of the work in the field of behavioural finance especially the areas which deal with respect to investment in mutual fund. Studies in the area of behavioural finance especially related to the mutual fund investment, is gaining momentum in India and hence teaching, and research in this field is also increasing. There is dearth of good book on this issue. This book is expected to fill up that gap. The book is expected to make the lives of teachers, students, and researchers relatively easier. The knowledge received from this book will go a long way in shaping the future of education of behavioural finance in India.

As globalization reshapes the financial landscape, the community of retail investors has burgeoned over the past two decades. This expansion, while offering a diverse tapestry of investment options, has also introduced a layer of complexity to the decision-making process. Navigating the inherent risk associated with equity shares, where returns are inherently uncertain, becomes paramount for retail investors. Striking a delicate balance between maximizing returns and minimizing risk becomes the key objective. Investors actively seek instruments that offer either higher returns for the same level of risk or equivalent returns for a lower level, ultimately aiming for optimal risk-adjusted returns. Beyond risk assessment, awareness of equity shares plays a critical role in shaping investor decisions. This book delves into the concepts and theories that underpin awareness and risk perception among retail equity investors. It further sheds light on the awareness and risk perception levels of Indian retail equity investors and explores the impact these have on their investment choices.

Dr.S.Rajaram, Associate Professor, Department of Commerce, St. Joseph University, Dimapur, Nagaland, India.

Investment and portfolio strategies are some of the most exciting topics in finance. This book presents the most up-to-date topics and techniques in finance to facilitate the investment process for researchers and investors in selecting appropriate investment strategies with the emergence of new issues and concepts in financial areas. This book contains nine chapters divided into three sections: The first section, “Investment and Portfolio Strategies,” discusses different investment strategies in portfolio selection. The second section, “Behavioral Finance and Investment Decisions,” examines the application of behavioral finance in investment decisions. The last section, “Emerging New Trends in Finance,” includes some new and interesting finance topics that can depict our vision for the future arena of finance.