Promotes the theory that superior customer service leads to a superior business organisation

This text explains cultural and natural environments and how to process information for the public in museums, parks, forests, and many other private and public interpretive agencies worldwide. Based in research and theory, this book defines, affirms, and unifies this diverse field for both professionals and students by presenting the challenges and possibilities of the field including the presentation of interpretation to diverse audiences; effective programming strategies; state-of-the-art management and marketing techniques; training and using volunteers; and the trends facing interpretation today and in the future.

"A comprehensive reference for senior management and their production and technical managers who need to understand the advanced manufacturing techniques that are contributing to the wealth of world class companies." "With a structure allowing easy use as a reference work, the book is practical, down-to-earth and comprehensive, highly illustrated with real-life examples from a range of industry sectors."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved