First published in 1980. The purpose of this volume is to widen, stimulate, and inform the growing debate surrounding the application of social psychological knowledge. It includes the history of applied social psychology and follow the changing nature of definitions of both applied and basic issues.

First published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 1983. This volume is the second in a series of volumes on applied social psychology. The contents of the contributions represent the richly diverse approaches and settings in which social psychology is being used. In preparing their chapters, the contributors were asked to focus on how social psychologists,' as scientists and advocates, could contribute to the resolution of the debates that often surround important social problems. Each author was asked to place his or her attempts to use social psychological knowledge in the context of his or her own specific problem. If one consistent theme emerges from this collection, it is the emphasis on employing social psychology to enlighten and understand decisions at the level of public policy. This book is a vital display of how existing literature and methods in the field can work to illuminate and inform issues of national and even international importance.

First published in 1980. The purpose of this volume is to widen, stimulate, and inform the growing debate surrounding the application of social psychological knowledge. It includes the history of applied social psychology and follow the changing nature of definitions of both applied and basic issues.

Advances in Experimental Social Psychology continues to be one of the most sought after and most often cited series in this field. Containing contributions of major empirical and theoretical interest, this series represents the best and the brightest in new research, theory, and practice in social psychology.

Many authors have argued that applying social psychology to the solution of real world problems builds better theories. Observers have claimed, for example, that of human behavior applied social psychology reveals more accurate principles because its data are based on people in real-life circumstances (Helmreich, 1975; Saxe & Fine, 1980), provides an opportunity to assess the ecological validity of generalizations derived from laboratory research (Ellsworth, 1977; Leventhal, 1980), and discloses important gaps in existing theories (Fisher, 1982; Mayo & LaFrance, 1980). Undoubtedly, many concrete examples can be mustered in support of these claims. But it also can be argued that applying social psychology to social issues and problems builds better research methods. Special methodological problems arise and new perspectives on old methodological problems emerge when re searchers leave the laboratory and tackle social problems in real-world settings. Along the way, we not only improve existing research techniques but also devel op new research tools, all of which enhance our ability to obtain valid results and thereby to understand and solve socially relevant problems. Indeed, Campbell and Stanley's (1966) seminal work on validity in research design grew out of the application of social science in field settings. In this spirit, the principal aim of this volume is to present examples of methodological advances being made as researchers apply social psychology in real-life settings.