Reprint of the original, first published in 1881.

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.

Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of Advertising, this set provides in one place a wealth of important reference sources from a wide range of authors expert in the field.

Volume 4 "THE ECONOMY’ of the American Cities; series. This collection brings together more than 200 scholarly articles pertaining to the history and development of urban life in the United States during the past two centuries. The selections in Volume 4 of the series concern the development of the urban economy since the early nineteenth century. Three groups of articles, each arranged chronologically, deal with three basic sectors of the economy—trade and commerce (especially retailing), manufacturing and industrialization, and finance. Individual articles address subjects as diverse as merchants and shopping malls, flour milling and scientific management, and the Chicago Board of Trade and redlining.