The ad exec who revolutionized the image of Black Americans in advertising Over a forty-year career, Chicagoan Tom Burrell changed the face of advertising and revolutionized the industry’s approach to African Americans as human beings and consumers. Jason P. Chambers offers a biography of the groundbreaking creator and entrepreneur that explores Burrell’s role in building brands like McDonald’s and Coca-Cola within a deeply felt vision of folding positive images of Black people into mainstream American life. While detailing Burrell’s successes, Chambers tells a parallel story of what Burrell tried to do that sheds light on the motivations of advertising creators who viewed their work as being about more than just selling. Chambers also highlights how Burrell used his entrepreneurial gifts to build an agency that opened the door for Black artists, copywriters, directors, and other professionals to earn livings, build careers, and become leaders within the industry. Compelling and multidimensional, Advertising Revolutionary combines archival research and interviews with Burrell and his colleagues to provide a long overdue portrait of an advertising industry legend and his times.

The story of "Revolution" by the Beatles, from its origin as a protest song of the 1960s, to it becoming the musical backdrop for one of the most famous, influential, and controversial adverts of all time. In 1987, Nike released their new sixty-second commercial for Air shoes—and changed the face of the advertising industry. Set to the song “Revolution” by the Beatles, the commercial was the first and only advert ever to feature an original recording of the FaUb Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John Lennon’s place in the leftist imagination. Advertising Revolution traces the song “Revolution” from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald Trump’s campaign set list. Along the way, the book unfolds the story of how we came to think of Nike as the big bad wolf of soulless corporations, and how the Beatles got their name as the quintessential musicians of independent integrity. To what degree are each of these reputations deserved? How ruthlessly cynical was the process behind the Nike ad? And how wholesomely uncommercial was John Lennon’s writing of the song? Throughout the book, Alan Bradshaw and Linda Scott complicate our notions of commercialism and fandom, making the case for a reading of advertisements that takes into account the many overlapping intentions behind what we see onscreen. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industry’s mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.

As television screens across America showed Chinese students blocking government tanks in Tiananmen Square, the fall of the Berlin Wall, and missiles searching their targets in Baghdad, the connection between media and revolution seemed more significant than ever. In this book, thirteen prominent scholars examine the role of the communication media in revolutionary crises—from the Puritan Revolution of the 1640s to the upheaval in the former Czechoslovakia. Their central question: Do the media in fact have a real influence on the unfolding of revolutionary crises? On this question, the contributors diverge, some arguing that the press does not bring about revolution but is part of the revolutionary process, others downplaying the role of the media. Essays focus on areas as diverse as pamphlet literature, newspapers, political cartoons, and the modern electronic media. The authors' wide-ranging views form a balanced and perceptive examination of the impact of the media on the making of history.

Printbegrænsninger: Der kan printes 10 sider ad gangen og max. 40 sider pr. session

This book offers an important reconsideration of teaching, learning and research in media studies, and provides an overview of some of the key issues, controversies and debates in the field. It argues that, in spite of critical interventions from scholars working both within and outside of media studies, many academics have been slow to respond to the ongoing shifts and transformations in digital media in terms of curriculum design and course content. The book critically engages with and reassesses issues and debates in teaching and learning in the field of media studies in light of wide-scale shifts incurred by digital media, and asks “is media studies still relevant as a subject in its current form?” This book will be of interest to undergraduate and postgraduate students of media studies, media education, cultural studies and popular culture.

Infinite Ripple is an essential read for anyone wishing to utilise the power of social media in their personal, academic and professional lives. With a strong focus on Irish examples, the book contextualises the key concepts of the growing global phenomenon with a focus on advice to harness this opportunity offered by social networking. The discussion and examples are relevant to modern marketers and businesses intent on keeping on top of developments in customer engagement and interaction, with a view to improving profitability by exploiting the massive potential offered by this relatively new medium. It further employs relevant theory to students, academics and researchers in Ireland and around the world in its desire to explain complex communications paradigms in a succinct manner, utilising laymans terms and topical examples to ease understanding. Whether you are new to Facebook, Twitter, YouTube (or any of the others) or an avid user already, there is advice for all readers in this book to effectively leverage social media for everyday success in all parts of your life.

The American Revolution—an event that gave America its first real "story" as an independent nation, distinct from native and colonial origins—continues to live on in the public's memory, celebrated each year on July 4 with fireworks and other patriotic displays. But to identify as an American is to connect to a larger national narrative, one that begins in revolution. In Popular Media and the American Revolution, journalism historian Janice Hume examines the ways that generations of Americans have remembered and embraced the Revolution through magazines, newspapers, and digital media. Overall, Popular Media and the American Revolution demonstrates how the story and characters of the Revolution have been adjusted, adapted, and co-opted by popular media over the years, fostering a cultural identity whose founding narrative was sculpted, ultimately, in revolution. Examining press and popular media coverage of the war, wartime anniversaries, and the Founding Fathers (particularly, "uber-American hero" George Washington), Hume provides insights into the way that journalism can and has shaped a culture's evolving, collective memory of its past. Dr. Janice Hume is a professor and head of the Department of Journalism in the Grady College of Journalism and Mass Communication at the University of Georgia. She is author of Obituaries in American Culture (University Press of Mississippi, 2000) and co-author of Journalism in a Culture of Grief (Routledge, 2008).

This book compares rebel media use in three Mesoamerican rebellions: the Nicaraguan Revolution, the Salvadoran civil war and the Zapatista uprising in Chiapas, Mexico. Directly comparing media use in all three rebellions provides a richer understanding of the role of media in social change, particularly violent change.

The Arab Spring did not arise out of nowhere. It was the physical manifestation of more than a decade of new media diffusion, use, and experimentation that empowered ordinary people during their everyday lives. In this book, Billie Jeanne Brownlee offers a refreshing insight into the way new media can facilitate a culture of resistance and dissent in authoritarian states. Investigating the root causes of the Syrian uprising of 2011, New Media and Revolution shows how acts of online resistance prepared the ground for better-organised street mobilisation. The book interprets the uprising not as the start of Syria's social mobilisation but as a shift from online to offline contestation, and from localised and hidden practices of digital dissent to tangible mass street protests. Brownlee goes beyond the common dichotomy that frames new media as either a deus ex machina or a means of expression to demonstrate that, in Syria, media was a nontraditional institution that enabled resistance to digitally manifest and gestate below, within, and parallel to formal institutions of power. To refute the idea that the population of Syria was largely apathetic and apolitical prior to the uprising, Brownlee explains that social media and technology created camouflaged geographies and spaces where individuals could protest without being detected. Challenging the myth of authoritarian stability, New Media and Revolution uncovers the dynamics of grassroots resistance blossoming under the radar of ordinary politics.

Now in its Third Edition, Mass Media Revolution remains a dynamic guide to the world of mass media, enhancing its readers’ development as critical consumers. The text employs a storytelling narrative style and integrated, chapter-specific digital material, providing a seamless learning experience. It features a wealth of expanded content—with particular attention to diversity in the media industry, reality TV, ethics and social media, and the evolution of online journalism. Chapter content, both print and online, is aligned to the ACEJMC national academic standards. Along with student video resources, this text includes an accompanying instructor resource manual and Power Point slides. All supplementary materials can be found at massmediarev.com.