It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new w

Media and Society into the 21st Century captures the breathtaking revolutionary sweep of mass media from the late 19th century to the present day. Updated and expanded new edition including coverage of recent media developments and the continued impact of technological change Newly reworked chapters on media, war, international relations, and new media A new "Web 2.0" section explores the role of blogging, social networking, user-generated content, and search media in media landscape

This book calls for a way of reading and responding to the media culture that is more than passive reception. It argues for the fostering of critical citizenship as the key to engaging, debating, and ultimately reconstructing the concepts and beliefs society brings to bear upon popular culture. The authors analyze contemporary media culture, including television news and dramatic programming, advertising, Hollywood film, and discuss the relationships between technology, culture, and society.

Chronicles the vibrant partnership between literary and visual African American artists that resulted in the image of the New Negro. In the process, demonstrates that commercial illustration represents the largest and, in some cases, most progressive body of visual art associated with the Harlem Renaissance.

Environmental history has traditionally told the story of Man and Nature. Scholars have too frequently overlooked the ways in which their predominantly male subjects have themselves been shaped by gender. Seeing Nature through Gender here reintroduces gender as a meaningful category of analysis for environmental history, showing how women's actions, desires, and choices have shaped the world and seeing men as gendered actors as well. In thirteen essays that show how gendered ideas have shaped the ways in which people have represented, experienced, and consumed their world, Virginia Scharff and her coauthors explore interactions between gender and environment in history. Ranging from colonial borderlands to transnational boundaries, from mountaintop to marketplace, they focus on historical representations of humans and nature, on questions about consumption, on environmental politics, and on the complex reciprocal relations among human bodies and changing landscapes. They also challenge the "ecofeminist" position by challenging the notion that men and women are essentially different creatures with biologically different destinies. Each article shows how a person or group of people in history have understood nature in gendered terms and acted accordingly—often with dire consequences for other people and organisms. Here are considerations of the ways we study sexuality among birds, of William Byrd's masking sexual encounters in his account of an eighteenth-century expedition, of how the ecology of fire in a changing built environment has reshaped firefighters' own gendered identities. Some are playful, as in a piece on the evolution of "snow bunnies" to "shred betties." Others are dead serious, as in a chilling portrait of how endocrine disrupters are reinventing humans, animals, and water systems from the cellular level out. Aiding and adding significantly to the enterprise of environmental history, Seeing Nature through Gender bridges gender history and environmental history in unexpected ways to show us how the natural world can remake the gendered patterns we've engraved on ourselves and on the planet.

A quarterly journal of maritime history.

She draws on extensive interviews, city council proceedings, and historic plats and photographs to construct a detailed picture of how these districts originally looked and were used, how they were renovated, and to what ends they were marketed."

A chilling account of the tradeoff we are willing to make between interactive media technologies and the power of others to watch over--and control--us. This brave new world of electronic marketing and consumption actually lulls consumers into blissful ignorance of how that usage can be--and is being--monitored.

Once the symbol of a robust steel industry and blue-collar economy, Youngstown, Ohio, and its famous Jeannette Blast Furnace have become key icons in the tragic tale of American deindustrialization. Sherry Lee Linkon and John Russo examine the inevitable tension between those discordant visions, which continue to exert great power over Steeltown's citizens as they struggle to redefine their lives. When the Jenny was shut down in 1978, 50,000 Youngstown workers lost their jobs, cutting the heart out of the local economy. Even as the community organized a nationally recognized effort to save the mills, the city was rocked by economic devastation, runaway crime, and mob scandal, problems that persist twenty-five years later. In the midst of these struggles the Jenny remained standing as a proud symbol of the community's glory days, still a dominant force in the construction of both individual and collective identities in Youngstown. Focusing on stories and images that both reflect and perpetuate how Youngstown understands itself as a community, Sherry Lee Linkon and John Russo have forged a historical and cultural study of the relationship between community, memory, work, and confli

The social debut and its offshoots--the high school prom, the sorority presentation, beauty pageants--continue to emphasize celebrity, class, and community. But why does this peculiar tradition persist? In "Debutante," Marling demystifies debdom and the "long-term American hankering after the trappings of royalty."