This Book Provides Comprehensive Data And A Rationale To Arrive At A More Definitive Verdict About The Influence Of Tv Advertising On Children`S Buying Response Within The Context Of Parent-Child Interaction.

Who analyses children's screen content and media use in Arab countries, and with what results? Children, defined internationally as under-18s, account for some 40 per cent of Arab populations and the proportion of under-fives is correspondingly large. Yet studies of children's media and child audiences in the region are as scarce as truly popular locally produced media content aimed at children. At the very time when conflict and uncertainty in key Arab countries have made local development and diversification of children's media more remote, it has become more urgent to gain a better understanding of how the next generation's identities and worldviews are formed. This interdisciplinary book is the first in English to probe both the state of Arab screen media for children and the practices of Arabic-speaking children in producing, as well as consuming, screen content. It responds to the gap in research by bringing together a holistic investigation of institutions and leading players, children's media experiences and some iconic media texts.With children's media increasingly linked to merchandising, which favours US-based global players and globalizing forces, this volume provides a timely insight into tensions between differing concepts of childhood and desirable media messages.

Taking a global and interdisciplinary approach, Children and Media explores the role of modern media, including the internet, television, mobile media and video games, in the development of children, adolescents, and childhood. Primer to global issues and core research into children and the media integrating work from around the world Comprehensive integration of work that bridges disciplines, theoretical and research traditions and methods Covers both critical/qualitative and quantitative approaches to the topic

Publisher Description

Childhood and children's culture are regularly in the forefront of debates about how society is changing - often, it is argued, for the worse. Some of the most visible changes are new media technology; digital television; the internet; portable entertainment systems such as games, mobile phones, i-pods and so on. Television, the most popular medium with children for the last thirty years, is becoming less so. This book is intended to broaden the public debate about the role of popular media in children's lives. Its definition of 'media' is wide-ranging: not just television and the internet, but also still-popular forms such as fairy tales, children's literature - including the triumphantly successful Harry Potter series - and playground games. It sets these discussions within a framework of historical, sociological and psychological approaches to the study of children and childhood. At times of rapid technological change, public anxieties always arise about how children can be protected from new harmful influences. The book addresses the perennial controversies around media 'effects' from a range of academic perspectives. It examines critically the view that technology has dramatically changed modern children's lives, and looks at how technology has both changed, and sustained, children's cultural experiences in different times and places. Does new interactive technology give children a 'voice'? It can permit children to be their own authors and to engage in civil society, as well as to explore taboo and potentially dangerous areas. The book discusses how children can use technology to enhance their role as 'citizens in the making', as well its utilizing more playful applications. The book includes interviews with both producers and consumers – media workers, and children and their families, and has historical and contemporary illustrations.

La publicidad dirigida a niños y adolescentes ha sido y es objeto de debate y controversia. En este libro se examinan críticamente tres aspectos : la publicidad y la calidad de la televisión dirigida a los niños, los efectos de los anuncios en el juego imaginativo y la publicidad que se introduce en los programas dirigidos a niños. 02.