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BOOK EXCERPT:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Product Details :
Genre |
: Business & Economics |
Author |
: Joseph Sugarman |
Publisher |
: John Wiley & Sons |
Release |
: 2012-06-19 |
File |
: 374 Pages |
ISBN-13 |
: 9781118428795 |
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BOOK EXCERPT:
Please note: This is a companion version & not the original book. Sample Book Insights: #1 Read the book. It’s very short and it will teach you the principles of successful direct response copywriting. #2 The best copywriters in the world are those who are curious about life, read a lot, have many hobbies, like to travel, and have a variety of interests. They hunger for experience and knowledge, and they are great listeners. #3 If you want to write copy, read the books. If you want to be a copywriter, have many interests, experience life, and not be afraid of failure, then you have the makings of a great copywriter. #4 The more you have stored in your brain from experiences and knowledge, and the more you are able to interrelate that knowledge and come up with new combinations of old material, the more powerful your capabilities as a copywriter will be.
Product Details :
Genre |
: Business & Economics |
Author |
: Everest Media, |
Publisher |
: Everest Media LLC |
Release |
: 2022-10-10T22:59:00Z |
File |
: 52 Pages |
ISBN-13 |
: 9798350039313 |
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BOOK EXCERPT:
Product Details :
Genre |
: Advertising |
Author |
: |
Publisher |
: |
Release |
: 2002 |
File |
: 600 Pages |
ISBN-13 |
: MINN:31951P008169443 |
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BOOK EXCERPT:
Product Details :
Genre |
: Business & Economics |
Author |
: Leonard Mogel |
Publisher |
: Leonard Mogel |
Release |
: 2000-01-02 |
File |
: 388 Pages |
ISBN-13 |
: 0982959605 |
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BOOK EXCERPT:
Product Details :
Genre |
: Advertising |
Author |
: |
Publisher |
: |
Release |
: 1989-05 |
File |
: 638 Pages |
ISBN-13 |
: MINN:31951P00620973Y |
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BOOK EXCERPT:
Product Details :
Genre |
: Advertising agencies |
Author |
: |
Publisher |
: |
Release |
: 1987 |
File |
: 294 Pages |
ISBN-13 |
: UCLA:L0051022150 |
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BOOK EXCERPT:
Product Details :
Genre |
: Advertising agencies |
Author |
: |
Publisher |
: |
Release |
: 2009 |
File |
: 964 Pages |
ISBN-13 |
: CORNELL:31924109965214 |
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BOOK EXCERPT:
Product Details :
Genre |
: Advertising |
Author |
: |
Publisher |
: |
Release |
: 1998 |
File |
: 1118 Pages |
ISBN-13 |
: NWU:35556029072808 |
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BOOK EXCERPT:
Product Details :
Genre |
: Advertising |
Author |
: |
Publisher |
: |
Release |
: 1988-07 |
File |
: 638 Pages |
ISBN-13 |
: MINN:31951001981610Y |
eBook Download
BOOK EXCERPT:
Product Details :
Genre |
: Advertising agencies |
Author |
: Adweek |
Publisher |
: North Light Books |
Release |
: 1989-01-01 |
File |
: 672 Pages |
ISBN-13 |
: 2880460786 |