A revealing, behind-the-scenes look at the development of the biggest commercial aircraft ever built. With 200 colour photos, this book takes readers through the drama of the A380 project, introducing all the key players and unravelling the controversies surrounding its development.

The aircraft manufacturer Airbus was established in 1970 by the French, German and UK governments (with the Spanish government joining a year later) in order to develop a coordinated and collaborative European response to the dominance of the global civil aviation market by American companies. Since October 2006, following the decision by BAE Systems to sell its stake in the company, Airbus has been wholly owned by EADS (a joint venture between its French, German and Spanish parent companies).Recent Developments with Airbus (HC 427-I) examines recent challenges faced by Airbus, including reduced competitiveness as a result of the weak US dollar, delays and cost overruns in its flagship A380 aircraft, its restructuring programme, and the financing of the A350 XWB project. It also looks at the future role for the UK Government and the Regional Development Agencies, the implementation of the UK's National Aerospace Technology Strategy, and the impact of the current World Trade Organization (WTO) dispute between the US and the European Union (EU) over government subsidies.Given the fact that the sale of BAE's stake in the company has left the UK without a significant shareholding in

By welding the European aerospace industry into a cohesive force and directing the pace of technological change in civil air transport, Airbus Industrie has successfully challenged the competition and now ranks as one of the world's largest commercial jetliner manufacturers. Airbus traces the history of Airbus Industrie's rise to greatness, describing the consortium's head-to-head match with Boeing, and how it is revolutionizing the airliner industry. Each Airbus model is covered in detail.

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.

Every 7 minutes, an A380 takes off or lands somewhere in the world...??The Airbus was initially designed and developed in order to provide a contender to the Boeing's growing monopoly of the skies in the biggest large-aircraft market in the world. Ambitious in design, the undertaking seemed mammoth. Yet scores of aviation engineers and pilots worked to get the design off the ground and the Airbus in our skies. This double-decker, wide-body, 4 engine jet airliner promised to redefine expectations when it came to commercial flight. Five years on from its launch, Graham Simons provides us with this, an impressively illustrated narrative history of the craft, its achievements, and the legacy it looks set to provide to a new generation of aviation engineers, enthusiasts and passengers.??Operated by airlines such as Emirates, Singapore Airlines, Quantas and Lufthansa, the story of the A380 could be said to represent the story of modern-day travel itself, characterised by major technological advances across the world that constantly push the boundaries of expectation. ??Sure to appeal broadly across the market, this is very much a commemorative volume, preserving the history of this iconic craft in words and images.

Every 7 minutes, an A380 takes off or lands somewhere in the world...The Airbus was initially designed and developed in order to provide a contender to the Boeing's growing monopoly of the skies in the biggest large-aircraft market in the world. Ambitious in design, the undertaking seemed mammoth. Yet scores of aviation engineers and pilots worked to get the design off the ground and the Airbus in our skies. This double-decker, wide-body, 4 engine jet airliner promised to redefine expectations when it came to commercial flight. Five years on from its launch, Graham Simons provides us with this, an impressively illustrated narrative history of the craft, its achievements, and the legacy it looks set to provide to a new generation of aviation engineers, enthusiasts and passengers.Operated by airlines such as Emirates, Singapore Airlines, Quantas and Lufthansa, the story of the A380 could be said to represent the story of modern-day travel itself, characterised by major technological advances across the world that constantly push the boundaries of expectation. Sure to appeal broadly across the market, this is very much a commemorative volume, preserving the history of this iconic craft in words and images.

This book examines an event that never happened - a trade war between the US and the EC in respect of the civil aircraft builder, Airbus Industrie. By understanding this trade dispute, the author casts light on broader issues of international cooperation by focusing on the bilateral trade negotiations that took place between 1979 and 1992. He considers the role played by aerospace firms, the GATT and the transatlantic alliance in shaping this cooperative outcome.

Essay from the year 2007 in the subject Business economics - Economic Policy, grade: 1,0, University of Gloucestershire, language: English, abstract: In times of Globalization and Internationalization major national companies become "global" in terms of structure, purchase or production. Great "geopolitical" supra national bodies like the European Union ( EU ) play an important role in terms of regulating trade-traffic or improving the economic standard for its members. The multinational aircraft manufacturer, Airbus S.A.S, is a good example to emphasize how corporate goals do not always equate with EU ideals. The purpose of this report is to identify those disputes relating to the current cost reduction program of Airbus called "Power 8". By handling the agenda the lead question will be discussed. Recommondations in the last part mention proposals concerning political issues in regional and environmental policy. As a whole this report gives an overview concerning the disputes of a margin orientated company and the EU with the economic interest of all its members.

Project Report from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: First Class, University of Bradford (School of Management), language: English, abstract: This report will give a comprehensive analysis of Airbus based on strategic analysis (internal and external) and strategic formulation and will conclude with a recommendation. One of the most vital tools for human success is strategy. Even- though influential people for example, Barrack Obama, and Warren Buffet epitomizes luck, what really made them successful was to have a clear goal, understanding of their competitive environment and most importantly, identifying opportunity when they appeared and to have the clarity of direction and the tractability necessary to exploit these chances- effective implementation. Reason is that without a consistency of direction, based on understanding their environment and a keen awareness of how to maneuver into a position of advantage, competitors will out-compete them. Therefore, strategy refers to having a succinct and articulate goal, and plans to achieving it - put succinctly, a good strategy is about winning. In light of constant change and relentless competition ,strategy becomes less about building positions of sustained competitive advantage rather, more about developing the responsiveness and flexibility to create successive temporary advantages-the economic downturn in 2008-9, is encouraging new thinking about the purpose of business. Disillusion with “shareholder value capitalism” has been accompanied by renewed interest in corporate social responsibility, ethics, and sustainability of the natural environment and the role of social legitimacy in long-term corporate success.