This book offers new and cutting-edge analyses of under-explored subjects and issues in the realm of soft power. It attempts to fill significant scholarly gaps in understanding the process by which soft power is created, as well as gaps in demonstrating its impact. Soft power is one of the most influential ideas in the study of international politics over the past thirty years. Can nations attain their most vital foreign policy objectives in agreeable ways? Advocates of the concept of soft power have vociferously answered in the affirmative. After many years of thinking in the field of international affairs that the only effective path to influence in international politics was military and economic power, the idea of soft power offers new and exciting possibilities of gaining such influence through a more benign path, one that elevates cooperation and esteem as preferred alternatives to violence, threat and military capacity. This book posits that the realization of the full potential of soft power as a foundation for international relations is a crucial goal for our present world, one beset by war and planetary crises. The book will be of special interest to researchers across political science, international relations, cultural studies and foreign policy. It was originally published as a special issue of the Journal of Political Power.

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

When seeking to test specific hypotheses in large data sets, social and behavioral scientists often construct models. Although useful in such situations, many phenomena of interest do not occur in large samples and do not lend themselves to precise measurement. In addition, a focus on hypothesis testing can constrict the potential use of models as organizing devices for emerging patterns -- summaries of what we believe we know about the dynamics of situation. This book bridges the gap between "quantitative" and "qualitative" modelers to reconcile the need to impose rigor and to understand the influence of context. Although there are many different uses for models, there is also the realistic possibility of doing credible research without their use. A critical reexamination of the assumptions used in quantitatively-oriented models, however, suggests ways to increase their effectiveness as organizers of both quantitative and qualitative data. Students of methods in psychology, sociology, education, management, social work, and public health -- and their instructors -- are increasingly expected to become familiar with both quantitative and qualitative approaches. Unfortunately, they find few vehicles for communication regarding the implications of overlapping work between the two approaches. Using models as organizing devices for a better dialogue between assumptions and data might facilitate this communication process.

Intriguing case study of Michigan that demonstrates the implementation of term limits can impede democracy

Social psychologists have always been concerned with two-person interactions and the factors enabling one person to gain dominance. Although social psychology has devised a revolutionary set of techniques to investigate the phenomenon of power, hypotheses are too often ambiguously stated, research programs end in cul-de-sacs, and experiments take on the character of one-shot studies. In an attempt to stimulate new directions in research and to provide cumulative emphasis on the development of scientific theory in the area of power relations, Tedeschi has assembled original and path breaking essays from a dozen outstanding scholars and researchers in the behavioral sciences. More tightly integrated than leading books in the field of power relations, The Social Influence Processes focuses on two-person interactions. A full explanation of the terms "power" and "influence" is followed by an analysis of the major variables in connections between two persons that must be taken into account in a scientific theory of social influence. The subsequent chapters respond to the categories established, attempting a comprehensive construction of social reality and offering suggestions and techniques for measuring and ordering its complexity. Particular areas of research and theory are isolated for consideration in depth--such topics as personality as a power construct (Power and Personality by Henry L. Minton), influence in exchange theory (The Tactical Use of Social Power by Andrew Michener and Robert W. Suchner), and leadership through charisma (Interpersonal Attraction and Social Influence by Elaine Walster and Darcy Abrahams). In the final chapter, Tedeschi, Thomas Bonoma, and Barry R. Schlenker attempt to provide a general theory of social influence processes as they affect the target individual by reviewing the research literature in their own theoretical terms. This remarkable volume will be of interest to students as well