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BOOK EXCERPT:
This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Don W. Stacks |
Publisher |
: Routledge |
Release |
: 2014-04-08 |
File |
: 592 Pages |
ISBN-13 |
: 9781135591663 |
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BOOK EXCERPT:
This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on: ■ Digital Media ■ Media Effects ■ Privacy ■ Dark Side ■ Applied Communication ■ Relational Communication ■ Instructional Communication ■ Communication and the Law The book continues to be essential reading for students and faculty who want a thorough overview of contemporary communication theory and research.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Don W. Stacks |
Publisher |
: Routledge |
Release |
: 2019-03-14 |
File |
: 731 Pages |
ISBN-13 |
: 9781351358705 |
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BOOK EXCERPT:
In 1987, publication of the Handbook of Communication Science signaled the "coming of age" for one of the most exciting interdisciplinary fields in the social sciences. With the 2nd edition of The Handbook of Communication Science almost twenty years later, editors Charles R. Berger and David Roskos-Ewoldsen bring together again a stellar cast of communication scholars to contribute to this volume. Opening chapters address the methods of research and the history of the field. In subsequent parts, the authors examine the levels of analysis in communication (individual to macrosocial), the functions of communication (such as socialization and persuasion), and the contexts in which communication occurs (such as couples, families, organizations, and mass media).
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Charles R. Berger |
Publisher |
: SAGE |
Release |
: 2010 |
File |
: 601 Pages |
ISBN-13 |
: 9781412918138 |
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BOOK EXCERPT:
The field of communication and media has never been more exciting, and the vigorous activity in this area over the past three decades bears testimony to this. The excitement is due to a number of developments in the vast and sometimes very different areas that fall under the common rubric of communication and media studies. This book seeks to interrogate a number of concerns and issues in communications and media research. This volume documents some of the current trends and developments, challenges, and future prospects of communication and media research. In doing so it presents a broad basis for understanding the issues, technologies, theories, applications, opportunities, and challenges faced by communication researchers and scholars in the new media environment of the 21st century.
Product Details :
Genre |
: Business & Economics |
Author |
: Kwamena Kwansah-Aidoo |
Publisher |
: Nova Publishers |
Release |
: 2005 |
File |
: 220 Pages |
ISBN-13 |
: 1594542791 |
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BOOK EXCERPT:
This book addresses the negative impact of social cleavages on the development of many African countries. It proposes new ideas on how the development crisis in Africa may be addressed by conceptualizing the underlying problem as a communication issue. In contrast to the frequent neglect of this key factor this book provides a provocative discussion of how communication strategies can help to promote national integration and social, economic and political development. It argues that the activities associated with the communication of national integration must be seen as an all-encompassing task that transcends official speeches in attempts to persuade a disparate population to cultivate national consciousness. Such activities must encompass efforts to persuade leaders to eliminate policies that seek to promote spatial dislocation and cross-cultural interaction, and to arouse the audience to pay closer attention to integrative messages disseminated through the mass media.
Product Details :
Genre |
: Business & Economics |
Author |
: Osabuohien P. Amienyi |
Publisher |
: Routledge |
Release |
: 2016-12-05 |
File |
: 241 Pages |
ISBN-13 |
: 9781351950299 |
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BOOK EXCERPT:
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Arindam |
Publisher |
: Penprints Publication |
Release |
: 2024-09-20 |
File |
: 507 Pages |
ISBN-13 |
: 9788197589485 |
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BOOK EXCERPT:
From an integrative theoretical perspective, this book looks at how families watch television news in their everyday lives. In three empirical studies, the role of short-term situations and the influence of immediate social surroundings on practices of watching the news is analyzed.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Henk Westerik |
Publisher |
: Walter de Gruyter |
Release |
: 2009 |
File |
: 131 Pages |
ISBN-13 |
: 9783110209242 |
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BOOK EXCERPT:
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Robert L. Heath |
Publisher |
: Routledge |
Release |
: 2009-03-04 |
File |
: 729 Pages |
ISBN-13 |
: 9781135220860 |
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BOOK EXCERPT:
The Global Intercultural Communication Reader is the first anthology to take a distinctly non-Eurocentric approach to the study of culture and communication. In this expanded second edition, editors Molefi Kete Asante, Yoshitaka Miike, and Jing Yin bring together thirty-two essential readings for students of cross-cultural, intercultural, and international communication. This stand-out collection aims to broaden and deepen the scope of the field by placing an emphasis on diversity, including work from authors across the globe examining the processes and politics of intercultural communication from critical, historical, and indigenous perspectives. The collection covers a wide range of topics: the emergence and evolution of the field; issues and challenges in cross-cultural and intercultural inquiry; cultural wisdom and communication practices in context; identity and intercultural competence in a multicultural society; the effects of globalization; and ethical considerations. Many readings first appeared outside the mainstream Western academy and offer diverse theoretical lenses on culture and communication practices in the world community. Organized into five themed sections for easy classroom use, The Global Intercultural Communication Reader includes a detailed bibliography that will be a crucial resource for today's students of intercultural communication.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Molefi Kete Asante |
Publisher |
: Routledge |
Release |
: 2013-06-26 |
File |
: 841 Pages |
ISBN-13 |
: 9781135048709 |
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BOOK EXCERPT:
This state-of-the-art Handbook provides unique insights into the governance practices and institutions shaping digitalized public spheres. Focusing on the power relations involved, it presents diverse approaches to key debates in media and communication governance, showcasing groundbreaking advances in the field. This title contains one or more Open Access chapters.
Product Details :
Genre |
: Political Science |
Author |
: Manuel Puppis |
Publisher |
: Edward Elgar Publishing |
Release |
: 2024-07-05 |
File |
: 631 Pages |
ISBN-13 |
: 9781800887206 |