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BOOK EXCERPT:
Product Details :
Genre |
: Reference |
Author |
: John R. Bittner |
Publisher |
: |
Release |
: 1989 |
File |
: 468 Pages |
ISBN-13 |
: IND:30000000905814 |
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BOOK EXCERPT:
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Martin D. Carter |
Publisher |
: London : Macmillan |
Release |
: 1971 |
File |
: 160 Pages |
ISBN-13 |
: UOM:39015002261769 |
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BOOK EXCERPT:
Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
Product Details :
Genre |
: Social Science |
Author |
: Peyton Paxson |
Publisher |
: Bloomsbury Publishing USA |
Release |
: 2018-05-17 |
File |
: 336 Pages |
ISBN-13 |
: 9781501329968 |
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BOOK EXCERPT:
Product Details :
Genre |
: Social Science |
Author |
: Edwin Emery |
Publisher |
: |
Release |
: 1973 |
File |
: 484 Pages |
ISBN-13 |
: MINN:319510007232627 |
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BOOK EXCERPT:
Product Details :
Genre |
: Business & Economics |
Author |
: Stanley J. Baran |
Publisher |
: McGraw-Hill Companies |
Release |
: 2004 |
File |
: 614 Pages |
ISBN-13 |
: 0072998377 |
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BOOK EXCERPT:
This textbook offers an introduction to mass communication. It includes an examination of the difficulties and progress of minorities and women in the mass media industry, and material covering the economic, cultural and political barriers to the free flow of information and ideas worldwide.
Product Details :
Genre |
: Social Science |
Author |
: Ronald T. Farrar |
Publisher |
: McGraw-Hill Humanities, Social Sciences & World Languages |
Release |
: 1995-10 |
File |
: 434 Pages |
ISBN-13 |
: 0697173836 |
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BOOK EXCERPT:
Media Todayputs students at the center of the profound changes in the twenty-first century media world - from digital convergence to media ownership - and gives them the skills to think critically about what these changes mean for the role of media in their lives. Media Today, Fourth Edition is built around four key concepts: A media systems approach allows students to understand the interconnected cultural, political, and economic forces that shape media they encounter every day. Unique insights into media trendsgive students an insider's perspective on how media industries are responding to changes from globalization to social networking. Focus on digital convergence shows in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television. A media literacy goalencourages and builds critical skills to make students more informed and engaged citizens in our media-driven society. Completely revised with updated examples, new case studies, and new online video resources, the 4th edition of Media Today connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industries have blurred together with digital convergence. Additional learning resources including a new set of online video resources, interactive quizzes, study resources, and instructor guides are available on the free companion website at: www.routledge.com/textbooks/mediatoday4e.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Joseph Turow |
Publisher |
: Taylor & Francis |
Release |
: 2011-09-22 |
File |
: 654 Pages |
ISBN-13 |
: 9781136864025 |
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BOOK EXCERPT:
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Ray Eldon Hiebert |
Publisher |
: Longman Publishing Group |
Release |
: 1979 |
File |
: 556 Pages |
ISBN-13 |
: UVA:X000076292 |
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BOOK EXCERPT:
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Richard Campbell |
Publisher |
: Bedford/st Martins |
Release |
: 2008 |
File |
: 590 Pages |
ISBN-13 |
: 0312455860 |
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BOOK EXCERPT:
Product Details :
Genre |
: |
Author |
: University Richard Campbell |
Publisher |
: |
Release |
: 2011-07-20 |
File |
: 0 Pages |
ISBN-13 |
: 1457602806 |