"In an age when business and finance are dominated by technology and data analysis, award-winning journalist and anthropology PhD Gillian Tett presents a radically different strategy for success: businesses and investors can revolutionize their understanding of behavior by studying consumers, markets, and organizations through an anthropological lens"--Jacket.

Renowned writing and filming anthropologists engage in a dialogue by which they explore new understandings of aspects of specific realities, that visual representation has made possible.