Research, strategize, market, and continuously measure the effectiveness of APIs to meet your SaaS business goals with this practical handbook Key FeaturesTransform your APIs into revenue-generating entities by turning them into productsMeet your business needs by improving the way you research, strategize, market, and measure resultsCreate and implement a variety of metrics to promote growthBook Description APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation? API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development. Of course, it's not all about the product—as any good product manager knows; you need to understand your customers' needs, expectations, and satisfaction too. Once you've gathered your data, you'll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals. By the end of this book, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs. What you will learnBuild a long-term strategy for an APIExplore the concepts of the API life cycle and API maturityUnderstand APIs from a product management perspectiveCreate support models for your APIs that scale with the productApply user research principles to APIsExplore the metrics of activation, retention, engagement, and churnCluster metrics together to provide contextExamine the consequences of gameable and vanity metricsWho this book is for If you're a product manager, engineer, or product executive charged with making the most of APIs for your SaaS business, then this book is for you. Basic knowledge of how APIs work and what they do is essential before you get started with this book, since the book covers the analytical side of measuring their performance to help your business grow.

Achieve sustainable product growth with expert insights on data-driven decision-making and growth strategies to accelerate company's growth Key Features Understand and implement key growth product management models to improve revenue, user adoption, and retention Learn effective frameworks, strategies, and tactics for growth product management in various contexts Develop practical strategies and insights to achieve customer lifetime goals Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionIn the dynamic landscape of modern product management, professionals face a myriad of challenges, spanning customer acquisition, monetization, user retention, competition, and technical expertise. To overcome these hurdles, this book crystalizes growth strategies that revolve around harnessing the power of data, experimentation, and user insights to drive growth for a product. This handbook serves as your guide to exploring the essential growth product management models and their applications in various contexts, unveiling their role in enhancing revenue performance and customer retention. Along the way, actionable steps will steer you in implementing these models while helping you better understand your users, experiment with new features and marketing strategies, and measure the impact of your efforts, ultimately guiding you to achieve your customer retention and lifetime customer goals. By the end of this book, you’ll have gained advanced insights into growth product management, models, and growth strategies, and when and how to use them to achieve customer-for-life goals and optimized revenue performance.What you will learn Understand key growth product management models such as lean startup, pirate metrics, and AARRR frameworks Optimize journeys, improve UX, and personalize interactions with retention and loyalty strategies Explore model applications in SaaS, e-commerce, and mobile app development Implement practical actions to prioritize, experiment, and measure Get to grips with techniques of service, feedback, and rewards for customer retention Set and achieve customer lifetime value goals for success Discover effective strategies for achieving your customer-for-life goals Who this book is for Whether you're a seasoned product manager, a newcomer to the field, or an aspiring growth product manager, this guide offers valuable insights and actionable strategies to drive growth and achieve success. Additionally, growth marketers and startup founders with basic product marketing knowledge will benefit from this book, expanding their understanding of growth-centric product management practices to elevate their careers and propel their companies to acquire more customers and reach customer-for-life goals.

Improve speed, quality, AND cost by automating your API delivery process! Automating API Delivery shows you how to strike the perfect balance between speed and usability by applying DevOps automation principles to your API design and delivery process. In this practical book, you’ll learn how to maximize developer productivity, improve time-to-market, and clear mile-long support backlogs. In Automating API Delivery you’ll learn how to: Enforce API design standards with linting Automate breaking-change checks to control design creep Ensure accuracy of API reference documents Centralize API definition consistency checks Automate API configuration deployment Conduct effective API design reviews Purchase of the print book includes a free eBook in PDF and ePub formats from Manning Publications. About the technology You want your APIs to be consistent, secure, easy to use, and well documented. You also want them to scale and be delivered fast. The APIOps approach accelerates API delivery using a CI/CD pipeline and automates manual governance and compliance checks. You’ll soon be seeing faster, high-quality API delivery and deployment that steps up innovation and increases consistency. About the book Automating API Delivery offers practical guidance for making an APIOps transformation, including process improvement methods that give you important quick wins. You’ll discover API automation tools that speed up and streamline every stage of the development lifecycle. You’ll learn how to set up and run Spectral for API governance, check for breaking changes with oasdiff, run API checks in a CI/CD pipeline with GitHub Actions, and generate server and client code using OpenAPI Generator. Plus, you’ll learn how to ensure your documentation is always accurate with handy API conformance tests using Schemathesis and Portman. About the reader For API product owners, product managers, and developers looking to improve speed and quality. Experience building RESTful APIs required. About the author Ikenna Nwaiwu is the APIOps lead at 10x Banking. He started his career as a software engineer at ThoughtWorks and has worked at several companies, including UBS and Bank of America. He holds a BEng from the Federal University of Technology Owerri, an MSc in Software Systems Technology from the University of Sheffield, and an MBA from the Warwick Business School.

Streamline your product management process with gamification strategies, frameworks, and best practices from experts to create remarkable products Key Features Design gamification frameworks that captivate users and deliver a compelling experience Build a successful gamification strategy to go from concept to prototype to production with ease Gamify product management processes using game techniques to effectively lead teams and stakeholders Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionAre you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.What you will learn Explore gamification and learn how to engage your user with it Gain insights into the functionality and implementation of different gamification frameworks Master specific game elements and mechanics that can be used to improve user experiences Design a successful gamification strategy to test your hypothesis and develop a business case Implement and test the prototype you’ve created with users for feedback Say the right words to sell your gamification strategy to stakeholders Use design thinking exercises and game elements to improve the product management process Who this book is forIf you are a product manager, product leader, or product designer weaving gamified experiences and crafting exceptional digital products from conception to reality, then this book is the absolute right pick for you. The topics covered will enable you to level up your products and unleash their full potential through gamification. All the gamification strategies and frameworks discussed in this book can be practically applied across different domains with ease.

Optimize UX analytics for your design workflow and discover effective techniques and strategies to craft unforgettable, impactful user experiences Purchase of the print or Kindle book includes a free PDF eBook Key Features Enhance your understanding of qualitative and quantitative analysis for successful UX projects Apply design thinking and use surveys, interviews, and UX analytics tools for better product design Overcome bottlenecks and challenges at each stage of the user experience Book DescriptionUX analytics is a field that recognizes the significance of understanding human behavior and emotions in designing user experiences. It goes beyond mere metrics and embraces a people-centric approach. With the help of this comprehensive guide, you’ll acquire essential skills, knowledge, and techniques to establish a top-notch UX analytics practice. Unleashing the Power of UX Analytics will equip you with the strategies and tactics necessary to effectively collect, analyze, and interpret data, empowering you to make informed decisions that enhance the overall user experience. It emphasizes the importance of empathy in comprehending user needs and desires, enabling you to create meaningful and impactful design solutions. As you advance, this book walks you through the entire UX analytics process, from setting goals and defining key performance indicators (KPIs) to implementing various research methods and tools. You'll gain insights into user interview best practices, usability testing, and techniques for gathering qualitative and quantitative data. Armed with the knowledge of data analysis and interpretation, you'll be able to uncover patterns, trends, and user preferences to make data-driven decisions.What you will learn Understand the significance of analytics in successful UX projects Apply design thinking as a problem-solving tool in a UX practice Explore taxonomies, dashboards, KPIs, and data visualizations to understand data enterprise in depth Discover key considerations to determine which UX analytics tools are best for your projects Craft a North Star statement and understand how it guides your work Design and deliver the best research findings collateral Get to grips with heuristics and performing the effective evaluations Who this book is forThis book is for product managers, UX researchers, designers, and anyone involved in UX and business development, both in management roles and as individual contributors. If you are looking to master the methodologies, principles, and best practices for driving product design decisions through UX analytics, this book is absolutely the right pick for you. While a basic understanding of user experience principles is beneficial, it is not a prerequisite, as everything you need to know will be explained.

Proven techniques, best practices, and tips for writing effective user stories, leveraging user story mapping, and expert interviews to deliver high value to users Purchase of the print or Kindle book includes a free PDF eBook Key Features Learn how to write and implement effective user stories to improve product development Discover techniques to gather requirements, prioritize, and refine user stories Handle stakeholder expectations, communicate user stories, and incorporate user feedback Book DescriptionThe Art of Crafting User Stories is a must-read for product managers, UX professionals, and product developers dedicated to creating meaningful digital experiences. This book provides a comprehensive, step-by-step approach to empower you to master the techniques for creating user stories that drive effective product development. This book takes you on a journey from identifying and capturing user needs, goals, and perspectives through user stories, to crafting impactful stories for design choices and organizing tasks efficiently. You’ll learn how to define the problem area, recognize user personas, and develop user scenarios with the aid of real-world examples, practical tips, and exercises designed to help you develop your skills in crafting user-centered experiences. Moreover, you’ll gain a thorough understanding of user stories, their role in Agile development, and how to use them to plan and manage products effectively. By the end of this book, you’ll be able to improve the quality and efficiency of your own products by applying the hands-on practical skills to create compelling digital experiences that resonate with users and stay relevant in the market.What you will learn Leverage user personas in product development for prioritizing features and guiding design decisions Communicate with stakeholders to gather accurate information for writing user stories Avoid common mistakes by implementing best practices for user story development Estimate the time and resources required for each user story and incorporate estimates into the product plan Apply product frameworks and techniques for user story prioritization and requirement elicitation Benefit from the experiences, insights, and practices of experts in the field of user story mapping Who this book is forIf you're interested in learning about user stories, as a product management method in Agile development, this book is for you. It's suitable for anyone involved in software development, including product managers, product owners, Agile coaches, designers, product analysts, and developers. Although prior experience with Agile development is not expected, a basic understanding of software development will be beneficial.

Today, organizations are responding to market demands and regulatory requirements faster than ever by extending their applications and data to new digital applications. This drive to deliver new functions at speed has paved the way for a huge growth in cloud-native applications, hosted in both public and private cloud infrastructures. Leading organizations are now exploiting the best of both worlds by combining their traditional enterprise IT with cloud. This hybrid cloud approach places new requirements on the integration architectures needed to bring these two worlds together. One of the largest providers of application logic and data services in enterprises today is IBM Z, making it a critical service provider in a hybrid cloud architecture. The primary goal of this IBM Redpaper publication is to help IT architects choose between the different application integration architectures that can be used for hybrid integration with IBM Z, including REST APIs, messaging, and event streams.

Throughout the history of the IT industry, integration has been an important part of most projects. Whether it is integration of transactions, data, or processes, each has challenges and associated patterns and antipatterns. In an age of mobile devices, social networks, and cloud services, and big data analytics, integration is more important than ever, but the scope of the challenge for IT projects has changed. Partner APIs, social networks, physical sensors and devices, all of these and more are important sources of capability or insight. It is no longer sufficient to integrate resources under control of the enterprise, because many important resources are in the ecosystem beyond enterprise boundaries. With this as the basic tenet, we address these questions: What are the current integration patterns that help enterprises become and remain competitive? How do you choose when to use which pattern? What is the topology for a "composable business"? And how do you accelerate the process of implementation through intelligent choice of supporting integration middleware? This IBM® Redbooks® publication guides integration practitioners and architects in choosing integration patterns and technologies.

Maximize the impact of your assets and business services by providing APIs for developers and other users. The journey described in this book starts with identifying business assets. As part of the API team, you then need to identify and define the requirements of traffic management, security, mediation, and orchestration. You also must define metrics for the analytics to measure the success of the overall API program. API documentation and the ease of developer onboarding also determine the success of the APIs. Finally, monetization of these APIs leads to revenue generation for the enterprise. Author De — an expert in building and managing API solutions — provides enterprise architects, designers, and technologists with insight into the world of APIs and the various technical aspects of building and managing an effective API management solution. API Management: Developing and Managing APIs for your Organization: Introduces the basics of APIs and highlights their value Provides an overview of technologies for building an API management solution and defines the requirements, including how to build a RESTful API Offers design principles for building developer-friendly APIs Explains how to secure your APIs Shows how to use API analytics to measure the success of your APIs Demonstrates how to monetize APIs Finally, API Management touches on various technical nuances of creating, distributing, and managing an API. This book will not only help you learn how to design, build, deploy, and manage an API for an enterprise scale, but also generate revenue for your organization. What You'll Learn Discover the API life cycle Design and develop APIs Implement API security Test your APIs Deploy and monitor your APIs Who This Book Is For Enterprise architects, technology enthusiasts, security architects, and operations specialists.