OBJECTIVES The book objectives provide a full delivery of information on the fields of artificial intelligence (AI) and machine learning (ML) to educators, students and practitioners of marketing. By explaining AI and ML terminology and its applications including marketing, the book is designed to inform and educate. Marketing use of AI and ML has exploded in recent decades as marketers have seen the considerable benefits of these two technologies. It is understood and explained that AI deals with 'Intelligent behaviour' by machines rather than natural intelligence found in humans and animals, it is the machine mimicking ' cognitive functions' that humans associate with the mind in learning, expression and problem solving and much more.

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.

Blockchain has become the cornerstone of technologies, supported by others including Big Data and Artificial Intelligence (AI). Originating from cryptocurrency, it transcends boundaries, finding resonance in finance, healthcare, e-governance, and beyond. While blockchain relies on a peer-to-peer approach, enabling nodes to collaborate without the shackles of a central authority, appropriate monitoring and updating of these technologies is a constant necessity. This is especially true for healthcare data systems, where data privacy and security concerns, especially with sensitive health information are paramount. Threads of automation in artificial intelligence (AI) weave through sectors such as business, finance, healthcare, marketing, and governance. Industrial Applications of Big Data, AI, and Blockchain delves into the pulsating realms of big data, AI, and blockchain. From natural language processing's eloquent interpretation of human language to the prowess of AI algorithms in predictive tasks, this book explores how AI enhances decision-making accuracy, catalyzing a paradigm shift in diverse industries. This book is ideal for researchers, business visionaries, tech enthusiasts, and curious minds eager to fathom the transformative potential of these technologies.

Zusammenfassung: This book provide an in-depth analysis of current development concerning ICTs with reference to vocational education and training. It presents best and innovative ICT-based solutions implemented in education and explores controversial topics such as challenges and opportunities. It discusses the role of ICT, vocational education and training in women empowerment. It also examines digital learning, vocational education and sustainable operations. Information and communication technologies have created new opportunities along with new challenges, putting profound and urgent implications on vocational education and training (VET). Nowadays, we must think broadly and make the right choices about VET using innovation and digitalization to boost the quality of vocational education and training, enable the upskilling and reskilling of adults, and enhance the employability of learners. The potential and the impact of ICTs in vocational education and training have yet to be fully exploited, leading to an emerging direction of research. This book helps readers to understand the idea of business education and education governance in a digital age. It is of interest to practitioners, administrators, researchers, teachers, teacher educators and students.

The theory and practice of AI and ML in marketing saving time, money

The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.

Artificial intelligence (AI) is transforming the business world at an unprecedented pace. From automating mundane tasks to predicting consumer behaviour, AI is changing the way businesses operate across all sectors. This book is an exploration of AI in business applications, highlighting the diverse range of ways in which AI is being used across different industries. The book begins with an overview of AI in business and its impact on the workforce. It then explores the role of AI in marketing, advertising, and tourism. The use of AI in personalized recommendations and chatbots is discussed in detail. The book then moves on to examine how AI is changing the retail industry, improving supply chain management, and enhancing the customer experience. The media and entertainment industry is also examined, with a focus on how AI is being used to personalize content and improve the user experience. The book also explores the use of AI in human resources, insurance, legal, and finance. The impact of AI on talent identification, recruitment, underwriting, document analysis, and financial forecasting is discussed in detail. In the healthcare and sports industries, AI is transforming the way we approach diagnosis, treatment, and training. The book examines how AI is being used to analyse medical images, develop personalized treatment plans, and improve patient outcomes. The use of AI in sports performance analysis is also discussed in detail. Finally, the book explores the use of AI in agriculture, energy, education, and the public sector. The potential of AI to optimize crop yields, reduce energy consumption, and improve the quality of education is discussed in detail. The book also examines how AI is being used to improve public services, such as transportation and emergency services. This book is a valuable resource for academics, researchers, professionals, and policymakers who are interested in understanding the potential of AI in the business world. The contributions from leading experts and researchers provide a comprehensive overview of AI in business applications, and how it is transforming different sectors. The book also examines the ethical dilemmas that arise from the use of AI in business, such as the impact on privacy and data security, and the potential for bias in AI algorithms. It provides valuable insights into how businesses can ensure that the use of AI is ethical and responsible. In conclusion, this book is a must-read for anyone interested in the potential of AI in the business world. It provides a comprehensive overview of AI in business applications and how it is transforming different sectors. The book examines the ethical dilemmas that arise from the use of AI in business, providing valuable insights into how businesses can ensure that the use of AI is ethical and responsible. We hope that readers will find this book informative and thought-provoking.

This Handbook examines the impacts of AI on the innovation of services, service processes and business models. It presents state-of-the-art conceptual and empirical evidence concerning uses and applications of AI in different service sectors and from varying perspectives.

What makes the Guerrilla Marketing book series unique? Within Guerrilla Marketing Volume One, Jason Myers and Merrilee Kimble reviewed the strong foundational elements of Guerrilla Marketing. Guerrilla Marketing Volume Two included many new Guerrilla Marketing tools, tactics, and tips—giving readers even more options to choose from. But Guerrilla Marketing Volume Three, the newest edition in this series, provides a great refresher of the strong foundation elements of Guerrilla Marketing while diving into the Guerrilla Marketing toolbox packed full of successful tools, tactics, and tips to try. For those who are new to Guerrilla Marketing (or those who want to learn more), Jason and Merrilee offer a FREE companion course (visit gMarketing.com/Club) to help anyone build their rock-solid Guerrilla Marketing foundation. This FREE companion course includes video tutorials, exercises, and the necessary tools for readers to build a crucial foundation from which their Guerrilla Marketing success will be born. Please know this: businesses with a poor foundation will fail. How will you use this All New series of Guerrilla Marketing books for your success? Jason and Merrilee are thrilled for readers who have selected to add Guerrilla Marketing Volume Three to their collection of the All New series of Guerrilla Marketing books. Guerrilla Marketing is a 360-degree consistent methodology that weaves through every aspect of a business. With each marketing tactic woven together, each volume will refer readers to other related sections and tactics in the current book their reading or within volumes, so that business owners can develop a cohesive and consistent marketing approach that works for them. Guerrilla Marketing is intelligent marketing that utilizes knowledge, strategy, and a plan that is supported with a toolbox of tactics. With this All New series of Guerrilla Marketing books, readers can access a toolbox full of low-cost, unconventional, and creative tactics to choose from, in order to convey and promote their compelling product(s) or service(s) and to drive their competition mad.