This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. The aim of using a dual-stage SEM and ANN approach is to obtain linear and non-compensated relationships because the ANN method captures non-compensated relationships based on the black box technology of artificial intelligence. Hence, the ANN approach validates the results of the SEM method. In addition, such the novel emerging approach increases the validity of the prediction by determining the importance of the variables. Consequently, the number of studies using SEM-ANN has increased, but the different types of study cases that show customization of different processes in ANNs method combination with SEM are still unknown, and this aspect will be affecting to the generation results. Thus, there is a need for further investigation in marketing and consumer research. This book bridges the significant gap in this research area. The adoption of SEM and ANN techniques in social commerce and consumer research is massive all over the world. Such an expansion has generated more need to learn how to capture linear and non-compensatory relationships in such area. This book would be a valuable reading companion mainly for business and management students in higher academic organizations, professionals, policy-makers, and planners in the field of marketing. This book would also be appreciated by researchers who are keenly interested in social commerce and consumer research.

This new edition surveys the full range of available structural equation modeling (SEM) methodologies. The book has been updated throughout to reflect the arrival of new software packages, which have made analysis much easier than in the past. Applications in a broad range of disciplines are discussed, particularly in the social sciences where many key concepts are not directly observable. This book presents SEM’s development in its proper historical context–essential to understanding the application, strengths and weaknesses of each particular method. This book also surveys the emerging path and network approaches that complement and enhance SEM, and that are growing in importance. SEM’s ability to accommodate unobservable theory constructs through latent variables is of significant importance to social scientists. Latent variable theory and application are comprehensively explained and methods are presented for extending their power, including guidelines for data preparation, sample size calculation and the special treatment of Likert scale data. Tables of software, methodologies and fit statistics provide a concise reference for any research program, helping assure that its conclusions are defensible and publishable.

This second edition presents the enormous progress made in recent years in the many subfields related to the two great questions : how does the brain work? and, How can we build intelligent machines? This second edition greatly increases the coverage of models of fundamental neurobiology, cognitive neuroscience, and neural network approaches to language. (Midwest).

Processing information and analyzing data efficiently and effectively is crucial for any company that wishes to stay competitive in its respective market. Nonlinear data presents new challenges to organizations, however, due to its complexity and unpredictability. The only technology that can properly handle this form of data is artificial neural networks. These modeling systems present a high level of benefits in analyzing complex data in a proficient manner, yet considerable research on the specific applications of these intelligent components is significantly deficient. Applications of Artificial Neural Networks for Nonlinear Data is a collection of innovative research on the contemporary nature of artificial neural networks and their specific implementations within data analysis. While highlighting topics including propagation functions, optimization techniques, and learning methodologies, this book is ideally designed for researchers, statisticians, academicians, developers, scientists, practitioners, students, and educators seeking current research on the use of artificial neural networks in diagnosing and solving nonparametric problems.

The book includes new research results of scholars from the Second International Conference on Advanced Intelligent Technologies (ICAIT 2021) subtitled Intelligent Technology and Industry organized by IRNet International Academic Communication Center, held during October 15–17, 2021. The book covers research work from active researchers who are working on collaboration of industry and various intelligent technologies such as intelligent technologies applicable/applied to manufacturing and distribution of industrial products, factory automation, business, etc. The book focuses on theory, design, development, testing, and evaluation of all intelligent technologies applicable/applied to various parts of industry and its infrastructure. The topics included are all computational intelligence techniques applicable/applied to industry, intelligent techniques in data science applicable/applied to business and management, intelligent network systems applicable/applied to industrial production, intelligent technologies applicable to smart agriculture, and intelligent information systems for agriculture.

Es wird eine Methode zur Bestimmung von quantitativ klassifizierenden kulturellen Variablen der Mensch-Maschine-Interaktion (MMI) präsentiert und in einem Werkzeug für die interkulturelle Interaktionsanalyse umgesetzt. Rüdiger Heimgärtner zeigt, dass MMI anhand der kulturell geprägten Interaktionsmuster des Benutzers automatisch an dessen kulturellen Hintergrund angepasst werden kann. Empfehlungen für das Design interkultureller Benutzungsschnittstellen sowie für die Architekturbildung kulturell-adaptiver Systeme runden die Arbeit ab. Der Arbeitsbericht der Dissertation ist in elektronischer Form auf der IUIC-WebSite www.iuic.de veröffentlicht. Nach Registrierung unter „Projekte/Projects“ und Bestätigung der Aktivierungs-Email können Käufer den Arbeitsbericht einsehen.

In today’s modernized market, various disciplines continue to search for universally functional technologies that improve upon traditional processes. Artificial neural networks are a set of statistical modeling tools that are capable of processing nonlinear data with strong accuracy. Due to their complexity, utilizing their potential was previously seen as a challenge. However, with the development of artificial intelligence, this technology has proven to be an effective and efficient problem-solving method. Artificial Neural Network Applications in Business and Engineering is an essential reference source that illustrates recent advancements of artificial neural networks in various professional fields, accompanied by specific case studies and practical examples. Featuring research on topics such as training algorithms, transportation, and computer security, this book is ideally designed for researchers, students, developers, managers, engineers, academicians, industrialists, policymakers, and educators seeking coverage on modern trends in artificial neural networks and their real-world implementations.

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.

This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 – 07 June, 2012. This edition of the conference has been presented with the slogan “Creating new opportunities in an uncertain environment”. There are different ways for assessing uncertainty in management but this book mainly focused on soft computing theories and their role in assessing uncertainty in a complex world. The present book gives a comprehensive overview of general management topics and discusses some of the most recent developments in all the areas of business and management including management, marketing, business statistics, innovation and technology, finance, sports and tourism. This book might be of great interest for anyone working in the area of management and business economics and might be especially useful for scientists and graduate students doing research in these fields.

th This volume is part of the three-volume proceedings of the 20 International Conference on Arti?cial Neural Networks (ICANN 2010) that was held in Th- saloniki, Greece during September 15–18, 2010. ICANN is an annual meeting sponsored by the European Neural Network Society (ENNS) in cooperation with the International Neural Network So- ety (INNS) and the Japanese Neural Network Society (JNNS). This series of conferences has been held annually since 1991 in Europe, covering the ?eld of neurocomputing, learning systems and other related areas. As in the past 19 events, ICANN 2010 provided a distinguished, lively and interdisciplinary discussion forum for researches and scientists from around the globe. Ito?eredagoodchanceto discussthe latestadvancesofresearchandalso all the developments and applications in the area of Arti?cial Neural Networks (ANNs). ANNs provide an information processing structure inspired by biolo- cal nervous systems and they consist of a large number of highly interconnected processing elements (neurons). Each neuron is a simple processor with a limited computing capacity typically restricted to a rule for combining input signals (utilizing an activation function) in order to calculate the output one. Output signalsmaybesenttootherunitsalongconnectionsknownasweightsthatexcite or inhibit the signal being communicated. ANNs have the ability “to learn” by example (a large volume of cases) through several iterations without requiring a priori ?xed knowledge of the relationships between process parameters.