A guide for insurance and other industries to staying on customers' radars Attention Hacking: The Power of Social Media Selling in Insurance and Finance shows how you can make insurance go viral on social media. It might sound too good to be true, but think about it—products that enhance wealth accumulation, health, and family protection should be as in-demand as the latest iPhone. People may never stand in line overnight to purchase the latest insurance products, but the tools and strategies in this book will help you get significantly closer—without pouring millions into marketing. In this book, Dr. Robin Kiera teaches tactics that global insurers and intermediaries have already used to position themselves successfully on social media. He explains, step by step, how you too can reach millions of people through the relevant channels. Before you can make a sale, you need to get the customer’s attention. Attention Hacking leads you straight to that goal. Learn how to position yourself and your company as influencers among your target market Sell insurance through savvy social media strategy and online marketing Get customers' attention with strategic content on LinkedIn, TikTok, Facebook, and more Recognize and abandon outdated strategies and marketing channels For CEOs and other decision makers in insurance and finance, Attention Hacking: The Power of Social Media Selling in Insurance and Finance is a revelation, showing that any industry—even the ones no one wants to hear about—can reach customers online. The basic principles of this book can also be applied to other financial products and to business generally. It’s time to get social media savvy.

Launched in 2007, tumblr became a safe haven for LGBT youth, social justice movements, and a counseling station for mental health issues. For a decade, this micro-blogging platform had more users than either Twitter or Snapchat, but it remained an obscure subculture for nonusers. Katrin Tiidenberg, Natalie Ann Hendry, and Crystal Abidin offer the first systematic guide to tumblr and its crucial role in shaping internet culture. Drawing on a decade of qualitative data, they trace the prominent social media practices of creativity, curation, and community-making, and reveal tumblr’s cultlike appeal and position in the social media ecosystem. The book demonstrates how diverse cultures can – in felt and imagined silos - coexist on a single platform and how destructive recent trends in platform governance are. The concept of “silosociality” is introduced to critically re-think social media, interrogate what kinds of sociality it affords, and what (unintended) consequences arise. This book is an essential resource for students and scholars of media and communication, as well as anyone interested in an influential but overlooked platform.

"A fantastic book for anyone looking to learn the tools and techniques needed to break in and stay in." --Bruce Potter, Founder, The Shmoo Group "Very highly recommended whether you are a seasoned professional or just starting out in the security business." --Simple Nomad, Hacker

Thoroughly revised for the latest release of the Certified Ethical Hacker (CEH) v8 certification exam Fully updated for the CEH v8 exam objectives, this comprehensive guide offers complete coverage of the EC-Council's Certified Ethical Hacker exam. In this new edition, IT security expert Matt Walker discusses the latest tools, techniques, and exploits relevant to the CEH exam. You'll find learning objectives at the beginning of each chapter, exam tips, practice exam questions, and in-depth explanations. Designed to help you pass the exam with ease, this authoritative resource also serves as an essential on-the-job reference. Covers all exam topics, including: Introduction to ethical hacking Reconnaissance and footprinting Scanning and enumeration Sniffing and evasion Attacking a system Hacking web servers and applications Wireless network hacking Trojans and other attacks Cryptography Social engineering and physical security Penetration testing Electronic content includes: Hundreds of practice questions Test engine that provides customized exams by chapter

A revealing account of how the Internet has become a powerful new tool for spying by governments and private industry.

Includes lists of orders, rules, bills etc.

Cutting-edge techniques for finding and fixing critical security flaws Fortify your network and avert digital catastrophe with proven strategies from a team of security experts. Completely updated and featuring 13 new chapters, Gray Hat Hacking, The Ethical Hacker’s Handbook, Fifth Edition explains the enemy’s current weapons, skills, and tactics and offers field-tested remedies, case studies, and ready-to-try testing labs. Find out how hackers gain access, overtake network devices, script and inject malicious code, and plunder Web applications and browsers. Android-based exploits, reverse engineering techniques, and cyber law are thoroughly covered in this state-of-the-art resource. And the new topic of exploiting the Internet of things is introduced in this edition. •Build and launch spoofing exploits with Ettercap •Induce error conditions and crash software using fuzzers •Use advanced reverse engineering to exploit Windows and Linux software •Bypass Windows Access Control and memory protection schemes •Exploit web applications with Padding Oracle Attacks •Learn the use-after-free technique used in recent zero days •Hijack web browsers with advanced XSS attacks •Understand ransomware and how it takes control of your desktop •Dissect Android malware with JEB and DAD decompilers •Find one-day vulnerabilities with binary diffing •Exploit wireless systems with Software Defined Radios (SDR) •Exploit Internet of things devices •Dissect and exploit embedded devices •Understand bug bounty programs •Deploy next-generation honeypots •Dissect ATM malware and analyze common ATM attacks •Learn the business side of ethical hacking

This textbook and instruction manual describes the role of computers in our lives and in society, and covers various aspects of computer hardware (including input, processing, output, and storage), system and application software, telecommunications and networks, databases and information management, applications design and programming, security and ethics, and careers. A companion CD-ROM contains videos illustrating key points, projects and tutorials, self-tests, and a chronology of computer development. Fuller teaches at the Appalachian State University; Larson, at California State University- Stanislaus. Annotation copyrighted by Book News Inc., Portland, OR.