What sports fans read, watch, and listen to at home often isn’t the real story coming out of the locker room or the front office. George Castle should know: he’s covered baseball in Chicago for decades and witnessed the widening gulf between the media and the teams they’re supposed to cover—and the resulting widespread misinformation about the inner workings of the game. In this book, Castle chronicles from the inside the decline of baseball reporting and shows in clear and practical terms how ill-served today’s sports followers are by those they trust for the straight story. Charting the path of a veteran sports reporter’s career, Baseball and the Media traces the changes in baseball coverage from the days of the old-time players and scribes to the no-holds-barred (and no facts checked) sports-talk radio of our time. Along the way, Castle introduces readers to the politics of baseball media (does sports journalism actually have its red and blue states?), documents the transformation of athletes from role models to sports-media celebrities, including emblematic characters such as LaTroy Hawkins and Carl Everett, and illuminates the profound changes in the way sports in general—and baseball in particular—are conveyed to its avid consumers, who are the losers in the end.

"Chronicles the media and public's prominent role in baseball's union movements between 1885 and 1981"--

This research collection explores the ongoing interaction between sports, media, and society throughout important periods in history, from the nineteenth century to the present day. It examines both historical moments and broader trends in sports, with an emphasis on the media’s role. Encompassing a variety of research approaches and perspectives, the book looks at the individuals, mass media outlets and communication technologies that have affected societies on a global scale, including print, photography, broadcast (radio and television), Internet-based media, and public relations/marketing. It presents fascinating new case studies covering topics as diverse as sports journalism and the Third Reich, Argentina at the Mexico World Cup, post-9/11 sports reporting, Martina Navratilova and women’s tennis, the growth of fantasy sport, and the significance of Joe Louis and Jackie Robinson in the history of US sports reporting. This is essential reading for any researcher, student or media professional with an interest in the relationships between sports, culture, and society or in the history of media, culture, or technology.

Walk through any major or minor league park today and the sights, sounds, and smells of baseball overwhelm. Teams long ago figured out that this immersive quality is a powerful draw, and the "fan experience" has been a major force in their marketing plans. In recent years, advancing technology has altered not only that experience, which now includes LED video boards and blasts of digital music, but the marketing and revenue opportunities for the game. Fans all over the world can subscribe to video and audio streams, acquire credit cards emblazoned with team logos, and follow their favorite players through league-sanctioned blogs. Baseball's ambition and reach are now truly global. Focusing on the game's dual identities as pastime and economic engine, the authors examine the ways that baseball is packaged, promoted and consumed in the United States and, increasingly, abroad.

A fascinating look at how America's favorite sport has both reflected and shaped social, economic, and

Provides management, field staff, and contact information, league schedules, and ballpark directions for major and minor leagues.

In a world increasingly characterised by perpetual re-invention through the dynamic flows of capital, persons and ideas, understanding change and transformation is an imperative. The purpose of this book is a first step in a project to engage the dynamics of transformation at the interface of culture and politics, through contextualisation, reflection and a sharing of intellectual resources. Bringing together the work of academics from a range of disciplines, who share an overarching aim to map such transformations, the volume covers themes ranging from popular culture, the Internet, to film and cinema. Casting a contemporary gaze on cultural phenomena, the contributors all seek to trace trajectories of change and continuity from within their own specific field, using a range of approaches from theoretical reflection to empirical case studies. Of general interest to students of the humanities and social sciences, and of particular interest for students of cultural studies and communication at all levels, this volume constitutes a unique opportunity to reflect on recent transformations but also on the persistence of certain cultural and political practices.

Presenting views from a variety of sport and history experts, Baseball in America and America in Baseball captures the breadth and unsuspected variety of our national fascination and identification with America's Game. Chapters cover such well-known figures as Ty Cobb and lesser-known topics like the "invisible" baseball played by Japanese Americans during the 1930s and 1940s. A study of baseball in rural California from the Gold Rush to the turn of the twentieth century provides an interesting glimpse at how the game evolved from its earliest beginnings to something most modern observers would find familiar. Chapters on the Negro League's Baltimore Black Sox, financial profits of major league teams from 1900 to 1956, and American aspirations to a baseball-led cultural hegemony during the first half of the twentieth century round out this superb collection of sport history scholarship. Baseball in America and America in Baseball belongs on the bookshelf of any avid student of the game and its history. It also provides interesting glimpses into the sociology of sport in America.

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.