The first book in the new Lyons Press GAME CHANGERS sports series answers the questions: What were the 50 most revolutionary personalities, rules, pieces of equipment, controversies, organizational changes, radio and television advancements, and more in the history National Pastime? And how, exactly, did they forever change the game? Baseball’s Game Changers offers fascinating, detailed explanations along with a ranking system from 1 to 50 that is sure to inspire debate among baseball aficionados. Ranging from each sport’s beginnings to today and tackling on-the-field and off-the-field developments, the Game Changers series offers a history of each sport through their turning-points and innovations. Full-color, and including 30 photos plus pull-outs and sidebars, books within the Game Changers series are important and entertaining additions to every sports fan’s library.

How has technology challenged the notion of unadulterated athletic performance? We like to think of sports as elemental: strong bodies trained to overcome height, weight, distance; the thrill of earned victory or the agony of defeat in a contest decided on a level playing field. But in Game Changer, Rayvon Fouché argues that sports have been radically shaped by an explosion of scientific and technological advances in materials, training, nutrition, and medicine dedicated to making athletes stronger and faster. Technoscience, as Fouché dubs it, increasingly gives the edge (however slight) to the athlete with the latest gear, the most advanced training equipment, or the performance-enhancing drugs that are hardest to detect. In this revealing book, Fouché examines a variety of sports paraphernalia and enhancements, from fast suits, athletic shoes, and racing bicycles to basketballs and prosthetic limbs. He also takes a hard look at gender verification testing, direct drug testing, and the athlete biological passport in an attempt to understand the evolving place of technoscience across sport. In this book, Fouché: • Examines the relationship among sport, science, and technology • Considers what is at stake in defining sporting culture by its scientific knowledge and technology • Provides readers and students with an informative and engagingly written study Focusing on well-known athletes, including Michael Phelps, Oscar Pistorius, Caster Semenya, Usain Bolt, and Lance Armstrong, Fouché argues that technoscience calls into question the integrity of games, records, and our bodies themselves. He also touches on attempts by sporting communities to regulate the use of technology, from elite soccer's initial reluctance to utilize goal-line technology to automobile racing's endless tweaking of regulatory formulas in an attempt to blur engineering potency and reclaim driver skill and ability. Game Changer will change the way you look at sports—and the outsized impact technoscience has on them.

This book tells the inside story of Leary's early LSD research at Harvard. Known throughout the world as the guru who encouraged an entire generation to "turn on, tune in, and drop out," he draws on wit, humor, and skepticism to debunk the power of psychotherapy and to advocate reprogramming the brain with psychedelics. Discussing how various drugs affect the brain, how to change behavior, and how to develop creativity, he also delves into psychopharmacological catalyzing, fear of potential, symbol and language imprinting, and brain reimprinting with Hinduism, Buddhism, and LSD.

The 1994 Major League Baseball season promised to be memorable. Long-standing batting and pitching standards were threatened, including the revered single-season home run record. The Montreal Expos and New York Yankees were delivering remarkable campaigns. In August, acting commissioner Bud Selig called a halt to the season amid the League's latest labor dispute. The shutdown led to a lockout as well as cancellation of more than 900 regular season games, the scheduled expanded rounds of playoffs, and that year's World Series. Like all labor struggles, it was fundamentally about control--of salaries, of players' ability to decide their own fates, and of the game itself. This book chronicles Major League Baseball's turbulent '94 season and its ripple effects. It highlights earlier labor struggles and the roles performed by individuals from John Montgomery Ward, David Fultz and Robert Murphy to Marvin Miller, Andy Messersmith, Jim "Catfish" Hunter and Donald Fehr. Also examined are the ballplayers' own organizations, from the Players League of the early 1890s to the still potent Major League Baseball Players Association doing battle with team owners and their representatives.

Tribal Streetwear is lifestyle streetwear brand that seeks to represent a variety of southern California sub-cultures that includes graffiti, street art, skateboarding, surfing, tattoos, hip hop, breakdancing, punk, lowriders, and custom culture. Based in San Diego, California, Tribal has strong Chicano roots in its aesthetic and spans the globe with retail stores on several continents. The text presents a series of articles, essays, and personal reflections that explore the various dimensions of Tribal Streetwear, and how the impact of their designs continues to balance the precarious act of being relevant and responsible with their resources. The book is divided into four sections. Section 1 features essays that set a context for the text. This includes a history of Tribal and where it fits within the history of streetwear, a personal narrative of the founding of Tribal, and lastly an essay on the uniqueness of southern California aesthetics and the fascination with this southern California inspired fashion. Section 2 is a series of interviews with notable artists, musicians, and cultural tastemakers that have contributed toward street culture and Tribal. These include Mr. Cartoon (tattoo artist), RISK (graffiti artist), PERSUE (street artists), Mike Giant (tattoo artist), Dyse One (graffiti artist), Craig Craig Stecyk III (skateboard culture), Bob Hurley (surf culture), and the Beastie Boys (hip hop). Section 3 includes a series of invited and peer-reviewed academic articles on distinct subjects within the street culture genre that further dive into the inputs and influences of Tribal Streetwear. They include breakdancing, surfing, skateboarding, graffiti, street art, tattooing, music (hip-hop/punk), lowriders, custom culture, and Chicano Studies. Section 4 is a series of photo essays that capture the three decades of Tribal Streetwear and serves as a visual history of the brand and the evolution of its graphics.

From Jackie Robinson to Venus and Serena Williams, African Americans have used sports to fight for social change. Many of them had to fight against discrimination, and their strength in the face of adversity on the field and off has inspired many people. Their stories are presented to readers through engaging main text that includes annotated quotes from historians, journalists, and the athletes themselves. Compelling photographs, sidebars, and a timeline help readers trace the struggles and successes of African Americans in sports, from the distant past to today's current debates over kneeling during the national anthem.

The social, cultural and economic significance of sport has never been more evident than it is today. Adopting a critical management perspective, this book examines the most important themes and challenges in global sport management. From match-fixing, doping, bribery and corruption to corporate social responsibility, governance, and new media, it helps students, researchers and practitioners to understand the changing face of the global sport industry. Written by leading international sport management experts, Critical Issues in Global Sport Management includes twenty chapters and real-life case studies from around the world. It examines contemporary governance and management issues as well as the ethical challenges faced by the global sport industry, including questions of integrity and accountability in recent drug scandals that have been widely reported and debated. This book deals with such questions and many more, highlighting the fact that the global sport system is in urgent need of new and innovative solutions to these ongoing problems. Based on cutting-edge research from the US, UK, Australia, Europe and beyond, this book will add depth and currency to any course in sport management, sport business, sport development, or sport events.

Under the guise of a book to my adolescent son, I've written one for adults. It guides the reader on a journey through the values, hopes and promises of the last three generations. Through personal experiences, teaching stories, and the social and cultural history of the last 100 years, I discuss with Christopher the values we must hold for the future and why we are here. I hoped that the book may act as both sage words for the reader and a valuable guide to Christopher as he grows up.

The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.

Today a multinational video game developer, Sega was the first to break Nintendo's grip on the gaming industry, expanding from primarily an arcade game company to become the dominant game console manufacturer in North America. A major part of that success came from the hard work and innovation of its subsidiary, Sega of America, who in a little more than a decade wrested the majority market share from Nintendo and revolutionized how games were made. Drawing on interviews with nearly 100 Sega alumni, this book traces the development of the company, revealing previously undocumented areas of game-making history, including Sega's relationship with Tonka, the creation of its internal studios, and major breakthroughs like the Sega Channel and HEAT Network. More than 40 of the company's most influential games are explored in detail.