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This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!

A reading, speaking, listening and writing course for learners with at least an upper-intermediate level of English who need to understand and express the key concepts of business and economics.

No detailed description available for "Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing".

“Obviously, you are not chanting the exultations of China which many of my country people are used to listening to.” A Chinese scholar recognizes that this book is not a further attempt to curry favor with China by tickling its leaders’ ears. This book examines what is right and the truth about what is wrong with English language education in Chinese colleges and universities. As our Chinese colleague further states, “Most Chinese are learning English like one learning swimming ashore.” We have been writing about these shortcomings for ten years. It arises because administrators posted to their positions due to party affiliation and good standing, are basically ignorant of administration and educational matters. “The VIPs of EEC believe that they know, while they don’t, what are under their supervision; the professionals of EEC believe that what they are doing academically is helpful while it’s not. The two types are making the common non-professional people believe that they are knowingly reliable while they are not. . . . The educated, as well as the illiterate, do not know what to do and what not to do, what is correct and what is wrong, what is worthy and what is not, etc. The weakness, from the historical perspective, is also a consequence of modern Chinese history whose knowledge most Chinese people are poor at but reluctant to admit.” This book could not be published within China due to its truthfulness.

Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

Description of the product: •100% Updated Syllabus & Fully Solved Board Papers: we have got you covered with the latest and 100% updated curriculum. • Crisp Revision with Topic-wise Revision Notes & Smart Mind Maps. •Extensive Practice with 3000+ Questions & Board Marking Scheme Answers to give you 3000+ chances to become a champ. •Concept Clarity with 1000+ Concepts & 50+ Concept Videos for you to learn the cool way—with videos and mind-blowing concepts. •NEP 2020 Compliance with Competency-Based Questions for you to be on the cutting edge of the coolest educational trends.

This book offers international readers a comprehensive introduction to higher education in China, and will help readers around the globe make sense of the huge and complex machinery that makes up the university and college sector in China today. It accompanies readers step by step, allowing them to understand the most important aspects of this sector in China – its history and development, its scope and structure, its operational system and management, and its enrollment and employment processes. It also provides an overview of the various levels of higher education in China, namely: specialized higher education, undergraduate education, postgraduate education, research and faculty. In short, the book will tell you what higher education in China is and how it works. While economic globalization and internationalization of higher education have greatly reduced the differences among educational systems in various countries, it cannot be denied that any given country’s higher education system needs to be deeply rooted in its culture and traditions. In this book, we highlight several distinctive characteristics of higher education in China, including: the ancient roots and modern history, massive scale, diversity, and centralized management and pragmatic trends.