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BOOK EXCERPT:
Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practitioners, academic researchers, and industry experts. The book provides an overview of the various social media platforms and tools, with examples of how transportation organizations use each platform. It contains a series of interviews that illustrate what creative agencies are doing to improve service, provide real-time updates, garner valuable information from their customers, and better serve their communities. It reveals powerful lessons learned from various transportation agencies, including a regional airport, city and state departments of transportation, and municipal transit agencies. Filled with examples from transportation organizations, the text provides ideas that can apply to all modes of transportation including mass transit, highways, aviation, ferries, bicycling, and walking. It describes how to measure the impact of your social media presence and also examines advanced uses of social media for obtaining information by involving customers and analyzing their social media use. The book outlines all the resources you will need to maintain a social media presence and describes how to use social media analytical tools to assess service strengths and weaknesses and customer sentiment. Explaining how to overcome the digital divide, language barriers, and accessibility challenges for patrons with disabilities, it provides you with the understanding of the various social media technologies along with the knowhow to determine which one is best for a specific situation and purpose.
Product Details :
Genre |
: Business & Economics |
Author |
: Susan Bregman |
Publisher |
: CRC Press |
Release |
: 2013-10-02 |
File |
: 334 Pages |
ISBN-13 |
: 9781466568600 |
eBook Download
BOOK EXCERPT:
Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practit
Product Details :
Genre |
: Business & Economics |
Author |
: Susan Bregman |
Publisher |
: CRC Press |
Release |
: 2013-10-02 |
File |
: 334 Pages |
ISBN-13 |
: 9781040084564 |
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BOOK EXCERPT:
TRB’s National Cooperative Highway Research Program (NCHRP) Report 710: Practical Approaches for Involving Traditionally Underserved Populations in Transportation Decisionmaking highlights tools, techniques, and approaches for identifying and connecting with populations that have traditionally been underserved and underrepresented in transportation decisionmaking.
Product Details :
Genre |
: Social Science |
Author |
: David Aimen |
Publisher |
: Transportation Research Board National Research |
Release |
: 2012 |
File |
: 528 Pages |
ISBN-13 |
: UCBK:C101760103 |
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BOOK EXCERPT:
Product Details :
Genre |
: Colorado |
Author |
: |
Publisher |
: |
Release |
: 2011 |
File |
: 256 Pages |
ISBN-13 |
: IND:30000136120460 |
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BOOK EXCERPT:
TRB's National Cooperative Highway Research Program (NCHRP) Research Results Digest 348: State Department of Transportation Role in the Implementation of Transportation Demand Management Programs explores examples of successful implementation and support of transportation demand management (TDM) programs by state departments of transportation (DOTs). The report is designed to be used as a primer for states to use in implementing TDM programs and includes a set of case studies, examining the range of ways that state DOTs encourage TDM services. Appendices A and B to NCHRP RRD 348 are available online: Appendix A - Specific Survey Responses; Appendix B - Interview Log.
Product Details :
Genre |
: State transportation agencies |
Author |
: |
Publisher |
: |
Release |
: 2010 |
File |
: 50 Pages |
ISBN-13 |
: UCBK:C101163587 |
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BOOK EXCERPT:
"TRB's National Cooperative Highway Research Program (NCHRP) Report 803: Pedestrian and Bicycle Transportation Along Existing Roads--ActiveTrans Priority Tool Guidebook presents a tool and guidance that may be used to help prioritize improvements to pedestrian and bicycle facilities, either separately or together as part of a "complete streets" evaluation approach. The guidebook is supplemented by a CD that contains a programmed spreadsheet to facilitate implementation of the ActiveTrans methodology, as well as a final report that documents the research approach, findings, and conclusions." -- Publisher's description.
Product Details :
Genre |
: Cycling |
Author |
: Peter A. Lagerwey |
Publisher |
: |
Release |
: 2015 |
File |
: 102 Pages |
ISBN-13 |
: 0309308542 |
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BOOK EXCERPT:
This synthesis documents information regarding the current state of practice for work zone speed management. The report compiles data, procedures, techniques, and technical issues related to observing and comparing work zone speeds. The speed management measures have been organized into four categories: engineering, operational, enforcement, and public education and outreach. Information included in this study was acquired through a review of the literature, two surveys of state department of transportation representatives in all states, a compilation of state agency public information campaigns, and follow-up interviews with select survey respondents from several U.S. states and one Canadian province.
Product Details :
Genre |
: Road work zones |
Author |
: John W. Shaw |
Publisher |
: |
Release |
: 2015 |
File |
: 152 Pages |
ISBN-13 |
: RUTGERS:39030042370298 |
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BOOK EXCERPT:
Product Details :
Genre |
: American literature |
Author |
: |
Publisher |
: |
Release |
: 2003 |
File |
: 676 Pages |
ISBN-13 |
: UOM:39015066043152 |
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BOOK EXCERPT:
Product Details :
Genre |
: Ridesharing |
Author |
: |
Publisher |
: |
Release |
: 1981 |
File |
: 976 Pages |
ISBN-13 |
: NWU:35556031359003 |
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BOOK EXCERPT:
Transformations in wireless connectivity and location-aware technologies hold the promise of bringing a sea-change in the way transportation information is generated and used in the future. Sensors in the transportation system, when integrated with those in other sectors (for example, energy, utility and health) have the potential to foster novel new ways of improving livability and sustainability. The end-result of these developments has been somewhat contradictory. Although automation in the transportation environment has become increasingly widespread, the level of involvement and active participation by people, in terms of co-creation and contribution of information, has also increased. As a result, the following two major trends have been observed: (1) increases in Machine-to- Machine (M2M) communications; and (2) increases in the variety and volume of User-Generated Content. In this transportation paradigm, the pervasive use of Information and Communication Technologies will serve as the foundation for mobility intelligence towards an “ubiquitous information-centered mobility environment”. However, many technical and operational questions, as well as social, management and legal challenges present themselves in the transformation to this vision. The book presents a non-technical review of research and initiatives and a discussion of such opportunities and challenges.
Product Details :
Genre |
: Computers |
Author |
: Piyushimita Vonu Thakuriah |
Publisher |
: Springer |
Release |
: 2013-06-18 |
File |
: 148 Pages |
ISBN-13 |
: UCBK:C101992282 |