An excellent read for entrepreneurs, corporate business leaders, board members, and strategists aiming to future-proof their business by integrating sustainability into the very core. This book offers a way forward, helps you understand the Sustainability Revolution, and provides valuable insights into the journeys and strategic choices of sustainability trailblazers such as Patagonia, Interface, Ørsted, Unilever, IKEA, Oatly, and others. Because you are not the first company to discover the potential in doing well by doing good, or as William Gibson said: "The future is already here - it's just not very evenly distributed". Still, many wicked problems urgently need innovative solutions. Solutions that the world of business is particularly well equipped to address through the ingenuity, creativity, collaboration, and resources that it can so often call forth more effectively and efficiently than other human organizations. Here and now, this requires a move beyond business as usual and a transformation into Better Business.

This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

Work life balance is redefined and the challenge to get the balance right means getting control of your business before it gets control of you. If you can do this you'll have a better business and better life!

Better Business Better life reveals how the glamorous side of entrepreneurism can be misleading and highlights the reasons why 50% of businesses fail within the first five years. It also shows you exactly how to avoid being one of those failures. Ever asked yourself... - How can I make more money? - Why isn't my business growing? - How can I reach financial freedom? Better Business Better Life answers these questions and so much more. It breaks your business down into five simple areas: Planning, profit, people, persona, and promotion, giving you the head start that most other business owners don't have.

Bringing Your Business to Life examines the four virtues necessary for doing well and being good, within the complexities of the life of the businessperson. The authors draw from their vast combined experiences and from the rich and profound tradition of the four virtues of prudence, justice, courage and temperance to teach today’s entrepreneur in business. Practical and inspiring, this unique blend of real cases and practical insights provides a balanced approach to doing business. For anyone with entrepreneurial spirit, Bringing Your Business to Life provides a unique integration of moral reflection and entrepreneurial experience that displays the importance and the benefits of applying faith at work, both personally and professionally.