Zusammenfassung: This volume offers a novel study of the Milan-Cortina's Winter Olympics 2026, with a focus on the mountainous region of Valtellina. It brings an up-to-date analysis of the complex interactions between mega-events and remote areas, both in terms of potentials for regeneration and risks for further segregation. Remote areas are traditionally characterized by socio-economic and spatial disparities. On the one hand, they benefit from attractive features, such as environmental and landscape resources, food and wine production, and energy production. On the other, they are by definition fragile environments, disrupted by the contradictions of international tourism, climate change, limited infrastructures and services, rural abandonment, and demographic decline. This book offers credible solutions for the sustainable development of mountainous regions as a legacy of Winter Olympics. It is an essential resource for scholars, professionals, and policy-makers in the fields of urban planning and design, architecture design, geography, sociology, and economics. Andrea Arcidiacono (PhD) is Associate Professor at the Politecnico of Milano (DAStU), where he coordinates the BSc Program in Urban Planning, and is a board member of the PhD Program in Urban Planning, Design and Policy. He is Scientific Director of the Land Take Research Centre (CRCS) and, since 2016, Vice-President of the National Institute of Planning (INU). He is a member of the editorial board of the journal Urbanistica and authored over 150 scientific publications. Stefano Di Vita (PhD) is Researcher in Urban Planning at the Politecnico di Milano (DAStU). His research focuses on spatial dynamics of economic transition (including temporary events and digital innovation), planning processes, tools, and mechanisms of urban change (from big projects to micro-scale regeneration), and spatial phenomena, strategies, and actions targeted to international repositioning and regional rescaling of cities. He is a member of the editorial board of the journal Territorio and authored over 70 scientific publications

In late 1998 and the early months of 1999, the International Olympic Committee (IOC) was an organization in crisis. Revelations of a slush fund employed by Salt Lake City officials to secure votes from a number of IOC members in support of the city’s bid for the 2002 Olympic Winter Games invited intense scrutiny of the organization by the international media. The IOC and its president, Juan Antonio Samaranch, staggered through the opening weeks of the scandal, but ultimately Samaranch and key actors such as IOC vice president Richard Pound, marketing director Michael Payne, and director-general François Carrard weathered the storm. They also safeguarded the IOC’s autonomy and subsequently spearheaded the push for reforms to the Olympic Charter, intended to better position the IOC for the twenty-first century. In Tarnished Rings, the authors delve into this fascinating story, exploring the genesis of the scandal and charting the IOC’s efforts to bring stability to its operations. Based on extensive research and unparalleled access to primary and source material, the authors offer a behind-the-scenes account of the politics surrounding the IOC and the bidding process. Wenn, Barney, and Martyn’s potent examination of this critical episode in Olympic history and of the presidency of Samaranch, who brought sweeping changes to the Olympic Movement in the 1980s and 1990s, offers valuable lessons for those interested in the IOC, the Olympic Movement, and the broader concepts of leadership and crisis management.

Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability. Now in a fully revised and updated new edition, the book draws on the latest research from across multiple disciplines, explores real-world situations, and emphasises practical problem-solving skills. It covers every key area in the event management process, including: • Bidding, leadership, and planning; • Marketing and human resource management; • Venues and ceremonies; • Communications and technology (including social media); • Functional area considerations (including sport, protocol, and event services); • Security and risk management; • Games-time considerations; • Event wrap-up and evaluation; • Legacy and sustainability. This revised edition includes expanded coverage of cutting-edge topics such as digital media, culture, human resources, the volunteer workforce, readiness, security, and managing Games-time. Each chapter combines theory, practical decision-making exercises, and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. Also new to this edition is an "Outlook, Trends, and Innovations" section in each chapter, plus "tips" from leading events professionals. Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management, and an invaluable resource for all sport management researchers, practitioners and policymakers. Online resources include PowerPoint slides, multiple choice questions, essay questions, stories, and decision-making exercises.

This is the only book to introduce the history, organisation, management and development of sport in Australia. Now in a fully revised and updated sixth edition, it is the perfect foundation text for anybody looking to understand the policies, processes and practices that help maintain Australia’s position as a powerhouse of global sport. This book outlines trends in participation, the role of government and private organisations, different models of delivering sporting services and the benefits and drawbacks of increasing commercialisation. Covering sport at all levels, from community sport to elite level, including mega-events such as the Olympics and Commonwealth Games, this sixth edition includes three brand-new chapters, looking at the sport workforce, innovative delivery models and sustainable sport. This book also considers the Australian system in a global context, drawing comparisons with other sporting systems around the world. Every chapter offers useful features, such as review questions, case studies and practical examples. Sport Management in Australia is an essential text for any sport management, sport policy or sport development course. This book is accompanied by PowerPoint slides and exam questions for each chapter.

This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions. The book presents new research and broad surveys exploring pressing debates, challenges and possible solutions surrounding the modern Olympic and Paralympic Games, across diverse socioeconomic and political contexts. Featuring chapters written by leading scholars, athletes and administrators from a range of disciplines and backgrounds, the handbook is divided into four main areas: athletes, business, governance and socio-cultural issues within the Olympic and Paralympic Games. Examining key themes, theories and new emerging issues within the field, the book offers expert insights into every major topic related to the Olympic and Paralympic Games, including doping, integrity, athletes’ rights, culture, nationality, sponsorship, branding, governance, sports policy and law, marketing, social media, technology, e-sports, politics, ethics, international relations, legacy and impact. The only up-to-date handbook to reflect the true breadth and depth of this international field of research, the Routledge Handbook of the Olympic and Paralympic Games is a landmark publication for all students and scholars of sport studies, as well as those working in sport business, media, event management and administration, economics, marketing, management, politics, Olympic studies and cultural studies. It is also an important resource for sport management practitioners and sports officials.

Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing. If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles. This book is all keen marketers will need for a thorough understanding of how sponsorship works.

2024 marks the 100-year anniversary of the winter sports week festival celebrated in Chamonix in 1924, which is now recognized as the first Olympic Winter Games. As a globally watched quadrennial mega-event, the Winter Olympics is unique from both summer sport festivals and other winter festivals, such as the Winter X Games. This book explores the impacts, issues, and legacies of the past century of the Olympic Winter Games. Grounded in sport history, the chapters in this volume draw on the disciplines of cultural history, diplomatic history, global history, environmental history, and media history to analyze the continued allure of the Winter Olympics, a century after its origin, and in light of the sustained and significant problems facing the Olympic movement. Host cities’ efforts to create positive and lasting legacies are analyzed to highlight the challenges and complexities that have plagued the Olympic movement throughout the last century. The Olympic Winter Games at 100 is essential reading for any researcher, advanced student or scholar with an interest in Olympic Studies, sports development, sport policy and history. The chapters in this book were published as two special issues in The International Journal of the History of Sport.

Hosting the Olympic Games: Uncertainty, Debates and Controversy provides a broad and comprehensive analysis of past Olympic and Paralympic events, shedding critical light on the future of the Games with a specific look at the upcoming Paris 2024 Olympics. It draws attention to the debates and paradox that hosting the Games presents for the contemporary city. Employing a range of interdisciplinary theoretical and methodological approaches, individual chapters highlight the various controversies of the Games throughout the bidding process, the event itself and its aftermath. Social Science-based chapters place strong emphasis on the vital importance of sustainable strategy for contemporary host cities. Along with environmental concerns whether atmospheric, microbiological or otherwise, many other requirements, costs and risks involving security and public expenditure among others are explored throughout the book. Including a variety of international and comparative case studies from a range of contributing academics, this will be essential reading for students and researchers in the field of Event studies as well as various disciplines including Tourism, Heritage studies and Urban and Environmental studies.

The Routledge Handbook of Mega-Sporting Events and Human Rights is the first book to explore in depth the topic of mega-sporting events (MSEs) and human rights, offering accounts of adverse human rights impacts linked to MSEs while considering the potential for promoting human rights in and through the framework of these events. Drawing on the contributions of an international group of leading researchers, practitioners and advocates, the book introduces key concepts in human rights and considers how they relate to ethical, social, managerial and governance issues in contemporary MSEs, from inclusion and welfare to corruption and sustainability. It examines the role of key stakeholders in the delivery of MSEs, including organising committees, sport governing bodies, governments, athletes, sponsors and broadcasters, as well as the role of activists and advocates, and presents historical and contemporary case studies of human rights as an active issue in MSEs. The book provides new perspectives on human rights as a lens for understanding modern sport and as a guiding principle for responsible sport that protects the interests of individuals and communities, as well as offering guidance on best practice. It is essential reading for all advanced students, researchers, practitioners, policymakers and stakeholders with an interest in organisation and delivery of MSEs, as well as general sport management, sport policy, sport governance, the ethics of sport, event management, political science, development studies, ethical business or the significance of sport in wider society.