Raising costs, ever-increasing regulatory hurdles, and mounting difficulties in finding the next blockbuster drug are just a few of the challenges Big Pharma currently has to face for its research and development process, the heart of its risky business. Big Data claims to be full of insights that Big Pharma need to find a way of harvesting, which could lead to new compounds. Academics, Big Data start-ups, and pharmaceutical companies have focused their research efforts on analytic tools and data technologies to store, collect, analyse, and extract these insights from massive data sets. However, the key question is whether the Big Data hype really does have the claimed accelerating effect on the complex research and development process or if it actually creates another hurdle for Big Pharma innovation. Malena Johannes' timely book sheds light on this question by examining the top 5 pharmaceutical companies and provides an overview on the status quo of Big Data applications within the pharmaceutical industry.

This is the first book to offer a comprehensive yet concise overview of the challenges and opportunities presented by the use of big data in healthcare. The respective chapters address a range of aspects: from health management to patient safety; from the human factor perspective to ethical and economic considerations, and many more. By providing a historical background on the use of big data, and critically analyzing current approaches together with issues and challenges related to their applications, the book not only sheds light on the problems entailed by big data, but also paves the way for possible solutions and future research directions. Accordingly, it offers an insightful reference guide for health information technology professionals, healthcare managers, healthcare practitioners, and patients alike, aiding them in their decision-making processes; and for students and researchers whose work involves data science-related research issues in healthcare.

This highly original book is an ethnographic noir of how Big Data profits from patient private health information. The book follows personal health data as it is collected from inside healthcare and beyond to create patient consumer profiles that are sold to marketers. Primarily told through a first-person noir narrative, Ebeling as a sociologist-hard-boiled-detective, investigates Big Data and the trade in private health information by examining the information networks that patient data traverses. The noir narrative reveals the processes that the data broker industry uses to create data commodities—data phantoms or the marketing profiles of patients that are bought by advertisers to directly market to consumers. Healthcare and Big Data considers the implications these “data phantoms” have for patient privacy as well as the very real harm that they can cause.

Who’s watching? Surveillance, big data and applied ethics in the digital age critically examines the ethical use of surveillance data through the lens of large institutions, including corporations or government agencies, particularly including the collection and use of big data sets.

The digital age has presented an exponential growth in the amount of data available to individuals looking to draw conclusions based on given or collected information across industries. Challenges associated with the analysis, security, sharing, storage, and visualization of large and complex data sets continue to plague data scientists and analysts alike as traditional data processing applications struggle to adequately manage big data. Big Data: Concepts, Methodologies, Tools, and Applications is a multi-volume compendium of research-based perspectives and solutions within the realm of large-scale and complex data sets. Taking a multidisciplinary approach, this publication presents exhaustive coverage of crucial topics in the field of big data including diverse applications, storage solutions, analysis techniques, and methods for searching and transferring large data sets, in addition to security issues. Emphasizing essential research in the field of data science, this publication is an ideal reference source for data analysts, IT professionals, researchers, and academics.

Promise, Application and Pitfalls

This hard-hitting exposé by leading national muckraker Martha Rosenberg blows the lid off of everything you thought you knew about Big Pharma and Big Food. What goes on behind the scenes in these industries is more suspicious, more devious, more disreputable than you could have ever imagined. Rosenberg’s message is clear: the pharmaceutical and agricultural industries are tainting public health through marketing disguised as medical education and research, aggressive lobbying, and high-level conflicts of interest. If you’re concerned about the safety of the drugs you take and the food you eat, you owe it to yourself to read this important book. Having gained the trust of more than twenty doctors, researchers, and experts who were willing to come forward and finally tell all, reporter and editorial cartoonist Martha Rosenberg presents us with her shocking findings. Explosive material from whistle-blowers, scientists, unsealed lawsuits, and Big Pharma’s and Big Food’s own marketers exposes how these industries put profits before public safety and how the government puts the interests of business before the welfare of consumers, creating a double whammy that “pimps” the public health. What Rosenberg reveals about government complicity, regulatory food- and drug-safety lapses, and legislative injustices will both shock and appall. Why have federal meat inspectors become pathetic figureheads in the nation’s slaughterhouses, laughed at by plant managers? Why are medical articles that have been exposed in lawsuits as fraudulent still standing and not retracted? Why was meat possibly containing the United States’ first mad cow sold to five California restaurants when the government said it wasn’t? And why are parents giving their one-year-olds acid reflux medications and their three-year-olds bipolar disorder medications? You’ll find the answers to these and many more disturbing questions in this revealing book.

**Winner of the 2021 Leonard L. Berry Marketing Book Award from the American Marketing Association.** Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects on customers’ trust, relationships, and ultimately financial performance. Big data, privacy, and cybersecurity often is relegated to IT and legal teams with minimal regard for customer relationships. This book fills the void by taking a customer-centric approach to privacy. It offers both defensive and offensive marketing-based privacy strategies that strongly position firms in today’s data-intensive landscape. The book also helps managers anticipate future consumer and legislative trends. Drawing from the authors’ own work and extant research, this book offers a compelling guide for building and implementing big data- and privacy-informed business strategies. Specifically, the book: · -Describes the consumer psychology of privacy · -Deconstructs relevant legal and regulatory issues · - Offers defensive privacy strategies · - Describes offensive privacy strategies · Provides an executive summary with the Six Tenets for Effective Privacy Marketing This book will be useful to managers, students, or the casual reader who is interested in how and why big data and consumer privacy are transforming business. Moving beyond summary privacy insights, the book also offers a detailed and compelling action plan for improving performance by protecting against privacy threats as well as developing and implementing offensive privacy strategy. In the future, many firms will be competing through an integrated, customer-centric big data privacy strategy and this book will guide managers in this journey.

Big Data in medical science – what exactly is that? What are the potentials for healthcare management? Where is Big Data at the moment? Which risk factors need to be kept in mind? What is hype and what is real potential? This book provides an impression of the new possibilities of networked data analysis and "Big Data" – for and within medical science and healthcare management. Big Data is about the collection, storage, search, distribution, statistical analysis and visualization of large amounts of data. This is especially relevant in healthcare management, as the amount of digital information is growing exponentially. An amount of data corresponding to 12 million novels emerges during the time of a single hospital stay. These are dimensions that cannot be dealt with without IT technologies. What can we do with the data that are available today? What will be possible in the next few years? Do we want everything that is possible? Who protects the data from wrong usage? More importantly, who protects the data from NOT being used? Big Data is the "resource of the 21st century" and might change the world of medical science more than we understand, realize and want at the moment. The core competence of Big Data will be the complete and correct collection, evaluation and interpretation of data. This also makes it possible to estimate the frame conditions and possibilities of the automation of daily (medical) routine. Can Big Data in medical science help to better understand fundamental problems of health and illness, and draw consequences accordingly? Big Data also means the overcoming of sector borders in healthcare management. The specialty of Big Data analysis will be the new quality of the outcomes of the combination of data that were not related before. That is why the editor of the book gives a voice to 30 experts, working in a variety of fields, such as in hospitals, in health insurance or as medical practitioners. The authors show potentials, risks, concrete practical examples, future scenarios, and come up with possible answers for the field of information technology and data privacy.

The Analytics and Big Data collection offers a “greatest hits” digital compilation of ideas from world-renowned thought leader Thomas Davenport, who helped popularize the terms analytics and big data in the workplace. An agile and prolific thinker, Davenport has written or coauthored more than a dozen bestselling books. Several of these titles are offered together for the first time in this curated digital bundle, including: Big Data at Work, Competing on Analytics, Analytics at Work, and Keeping Up with the Quants. The collection also includes Davenport’s popular Harvard Business Review articles, “Data Scientist: The Sexiest Job of the 21st Century” (2012) and “Analytics 3.0” (2013). Combined, these works cover all the bases on analytics and big data: what each term means; the ramifications of each from a technical, consumer, and management perspective; and where each can have the biggest impact on your business. Whether you’re an executive, a manager, or a student wanting to learn more, Analytics and Big Data is the most comprehensive collection you’ll find on the ever-growing phenomenon of digital data and analysis—and how you can make this rising business trend work for you. Named one of the ten “Masters of the New Economy” by CIO magazine, Thomas Davenport has helped hundreds of companies revitalize their management practices. He combines his interests in research, teaching, and business management as the President’s Distinguished Professor of Information Technology & Management at Babson College. Davenport has also taught at Harvard Business School, the University of Chicago, Dartmouth’s Tuck School of Business, and the University of Texas at Austin and has directed research centers at Accenture, McKinsey & Company, Ernst & Young, and CSC. He is also an independent Senior Advisor to Deloitte Analytics.