Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.

Juliet Schor exposes the ways big business targets younger and younger children as consumers.

The true story of Staten Island badboy Louis Pasciuto's meteoric rise to the top of Wall Street's notorious chop houses-by the award-winning journalist who broke it. Hood brokers. Monthly million dollar paychecks. Thirtysix hour cocaine binges. "Rocky" themed pep rallies. Run-ins with Mafia thugs toting Mac 10 machine pistols. This was the life of LouisPasciuto, a fast-talking Staten Island kid who, from the age of19 to 25, moved stocks for 17 different brokerage houses- most of that time without even a fake license. This inside account of the Mafia's infiltration of Wall Street details Louis' career as the consummate liar, selling phantom stocks to naive Americans and leading a lifestyle worthy of Caligula. To avoid a long prison sentence, Pasciuto eventually turned state's witness. Now, Gary Weiss shares the inside story of Wall Street's notorious "chop houses," the crooked Mob-run brokerages where rampant thievery netted several billion dollars from gullible investors.

Between 1760 and 1902, more than 200 book-length autobiographies of ex-slaves were published; together they form the basis for all subsequent African American literature. I Was Born a Slave collects the 20 most significant &“slave narratives.&” They describe whippings, torture, starvation, resistance, and hairbreadth escapes; slave auctions, kidnappings, and murders; sexual abuse, religious confusion, the struggle of learning to read and write; and the triumphs and difficulties of life as free men and women. Many of the narratives—such as those of Frederick Douglass and Harriet Jacobs—have achieved reputations as masterpieces; but some of the lesser-known narratives are equally brilliant. This unprecedented anthology presents them unabridged, providing each one with helpful introductions and annotations, to form the most comprehensive volume ever assembled on the lives and writings of the slaves. Volume Two (1849&–1866) includes the narratives of Henry Bibb, James W. C. Pennington, Solomon Northup, John Brown, John Thompson, William and Ellen Craft, Harriet Jacobs (Linda Brent), Jacob D. Green, James Mars, and William Parker.

"Gershman's guide may be the best guide for novice and pro shoppers alike," praises The Washington Post, and you'll agree. For more than ten years, Suzy Gershman has been leading savvy shoppers to the world's best finds. Now Born to Shop Paris is easier to use and packed with more up-to-date listings than ever before. Inside you'll find: The best of the shopping scene, from tony designer boutiques to funky flea markets What's new and hot, from the revitalization of the Left Bank to the trendiest young designers Excellent values, from bath and body to home style Great gift ideas, even for the friend who has everything-plus the best gifts for less than $10 The best airfare, hotel, and dining values—so you can maximize your shopping dollars Tips on customs, shipping, and tax laws

In this inspiring rags-to-riches memoir, UFC star Jorge “Gamebred” Masvidal reveals how he went from a poor son of immigrants on the streets of Florida to one of the most successful athletes in the world, and how you can use the same principles to achieve success in your life. When an older bully pushed the smaller Jorge Masvidal to the ground in second grade and tried to steal his bike, something snapped inside him. A “skinny kid with a big head,” Jorge grew up in a tough Miami neighborhood, raised by a single mom while his Cuban refugee father was in and out of jail. Jorge reacted in the only way he knew how: a flurry of punches and kicks fueled by red-hot rage that sent the bully to the ground. Over the years, Jorge “Gamebred” Masvidal channeled rage into discipline and used his fists to go from feared street scrapper to one of the world’s greatest professional fighters. But his influence isn’t limited to the cage. Jorge channels his discipline and work ethic in every endeavor, getting involved in politics, social causes, and business. Now, in Born to Fight, Jorge brings his inspiring story to life and proves that every person has the capacity to reach their full potential and achieve the American Dream.

What would you be or do if you knew you could not fail? How would you live if time and money were no object? What are you so passionate about that sleep escapes you? Rollan A. Roberts II dynamically conveys what dreams are, what they are not, and how to achieve yours in Born to Dream. In this powerful, hard-hitting read, Rollan helps you to define your dream, achieve it, and keep it alive. Learn why people give up on their dreams and the attributes of successful dreamers.Born to Dreamwill bring clarity to your life's purpose and the dreams within you like no other book you've read.Born to Dreamwill inspire you to pursue your dreams with everything you are, have, and hope to be. This thrilling book is for champions-you wereBorn to Dream. You will discover: bull; 10 questions you can ask to define your dreams bull; 7 step play-by-play for achieving your dreams bull; 10 ways to keep your dream alive bull; 27 reasons people quit pursuing their dreams bull; 5 attributes of a champion 'Dreams are a form of goal setting. Without our dreams, we have no reason to move forward.Born to Dreammotivates its readers to dream big and follow through to reach success.' Shannon Miller Olympic Gymnast This is an eLIVE book. Each printed copy contains a special code redeemable for the free download of the audio version of the book.

One in nine Americans will lose money as a victim of fraud • Every man and woman in the country (and every child with an email address) will be targeted by professional fraudsters-multiple times. • Seven out of every eight frauds go unreported. • Most fraudsters will get away with their crime. • Government agencies and crime watchdogs suggest that there could be up to $100 billion worth of fraud in this country in any given year. A jaw-dropping exposé of fraud in America today-who's doing it, how it's done, and how you can protect yourself-the world of fraud is laid bare: from personal finance and investment schemes to Internet scams and identity theft, to pyramid cons and the infamous Nigerian advance fee frauds. Jeffrey Robinson gets inside the heads of the most notorious scam artists to uncover the psychological weapons they use to entice victims. With uncanny clarity and insight, he shows how to spot a scam and how to limit your exposure to fraudsters. There's a Sucker Born Every Minute levels the playing field, arming consumers with the knowledge they need to combat even the most insidious conmen. Watch a Video

"Gershman's guide may be the best guide for novice and pro shoppers alike," praises The Washington Post, and you'll agree. For more than ten years, Suzy Gershman has been leading savvy shoppers to the world's best finds. Now Born to Shop London, 12th Edition is easier to use and packed with more up-to-date listings than ever before. Inside you'll find: The best of the shopping scene, from world-class department stores ands trendy boutiques to street markets and sample sales Excellent values, from antiques to Doc Martens Great gift ideas, even for the friend who has everything—plus the best gifts for less than $15 The best airfare, hotel, and dining values—so you can maximize your shopping dollars Detailed city maps and shopping tours