Consumer-goods companies need more than just traditional market research to make good strategic decisions. That's why many of them have created departments of consumer insights. This book reveals the characteristics of these new departments and their leaders. You'll discover how they contribute to customer knowledge that goes far beyond market research to help set strategy and develop new business opportunities.Based on her 20 years of experience, Dona Vitale outlines:-- Characteristics needed by consumer insights specialists-- Techniques that help develop the insights-- Presentation tips to help a whole company get on board with new ideas.Ms. Vitale also presents an enlightening case study from Dunkin' Donuts brand that makes it crystal clear how consumer insights can contribute to bottom line success.If you would like to be the market leader in your category or your company, this book will guide you every step of the way.

This book presents up-to-date descriptions of smart services innovations in industry, supported by new scientific approaches. It summarizes the outcomes of the fourth Smart Services Summit, held in Zurich in October 2022, which primarily focused on how smart services can promote sustainability. As smart services accelerate, new technologies can be leveraged to create new value propositions and business models that deliver tangible sustainability outcomes. This book addresses social, economic and environmental aspects of sustainability in connection with new technologies. It includes contributions on how the quality and value of services are affected by digital technologies, how collaboration affects shared value creation, and how organizations can be enabled to drive digital value creation. Given its scope, the book represents an indispensable guide for practitioners and advanced students alike.

What exactly is smart grid? Why is it receiving so much attention? What are utilities, vendors, and regulators doing about it? Answering these questions and more, Smart Grids: Infrastructure, Technology, and Solutions gives readers a clearer understanding of the drivers and infrastructure of one of the most talked-about topics in the electric utility market—smart grid. This book brings together the knowledge and views of a vast array of experts and leaders in their respective fields. Key Features Describes the impetus for change in the electric utility industry Discusses the business drivers, benefits, and market outlook of the smart grid initiative Examines the technical framework of enabling technologies and smart solutions Identifies the role of technology developments and coordinated standards in smart grid, including various initiatives and organizations helping to drive the smart grid effort Presents both current technologies and forward-looking ideas on new technologies Discusses barriers and critical factors for a successful smart grid from a utility, regulatory, and consumer perspective Summarizes recent smart grid initiatives around the world Discusses the outlook of the drivers and technologies for the next-generation smart grid Smart grid is defined not in terms of what it is, but what it achieves and the benefits it brings to the utility, consumer, society, and environment. Exploring the current situation and future challenges, the book provides a global perspective on how the smart grid integrates twenty-first-century technology with the twentieth-century power grid. CRC Press Authors Speak Stuart Borlase speaks about his book. Watch the video

In this book, authors from around the world reveal the range of tactics used across the corporate world that ultimately favor the bottom line over the greater good.

The lack of congruence between theory and practice in business remains a widely discussed topic. This lack of synergy is quietly and elusively becoming the Achilles' heel of contemporary scholarly business research and, by extension, of business in general. Focusing on the deviation of means and ends between business theory and practice, this book comprises thirteen chapters, which present an array of theoretical and geographical contexts, and aim to bring scholarly thinking and scientific analysis together with managerial rationale and practical applications. Presenting valuable insights and demonstrating an equalised perception of the theorisation of practice, and reversely, the practicality of theory, this innovative book signifies a new philosophy of scientific work and provides thought-provoking reading for scholars in a range of business sub-disciplines.

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.

This book provides in-depth knowledge in the areas of convergence of cloud-IoT technologies and industry 4.0 with society 5.0, machine-to-machine communication, machine-to-person communication, techno-psychological perspective of society 5.0, sentiment analysis of smart digital societies, multi-access edge computing for 5G networks, discovery & location reporting of multi-access edge enabled clients/servers, m-health systems, enhancing the concert of M-health technologies in smart societies, supervising communication services in smart societies, life quality enhancement in smart city societies, multiple disease infection predictions, and societal opinion mining algorithms for smart cities societies using cloud-IoT integrated intelligent machine / deep learning technologies to the readers in the distributive environment. In this book, the authors have mandatorily discussed the implementation of cloud-IoT based machine learning technologies like clustering technique, Naïve Bayes classifier, artificial neural network (ANN), Firefly algorithm, Rough set classifiers, support vector machine classifier, decision tree classifier, ensemble classifier, random forest, and deep learning algorithms to analyze the behavior of intelligent machines and human habits using automated data scheduling and smart digital networks. At present, we live in a self-motivated and dynamic global society where technologies and challenges are unexpectedly changing overnight. These rapid changes in globalization and technological advances are creating new market forces every day. Therefore, day-to-day innovation is essential for any business or institution to survive and flourish in such an atmosphere. Though, innovation is no longer just to create value to do good to individuals, societies, or organizations. The utmost purpose of innovation is to create a smart futuristic society where people can enjoy the best quality of life using natural resources and manmade technologies including cloud-IoT technologies, and industry 4.0. Hence, the innovators and their innovations must search for intelligent solutions to tackle major socio-technical problems and remove barriers of rural, urban and smart city societies. The smart digitization and intelligent implementation of manufacturing development processes are the necessities for today’s rural, urban, and smart city industries. All types of industries including development, manufacturing, and research are presently shifting from bunch production to customized production. The fast advancements in manufacturing technologies have an in-depth impact on all types of societies including societies of rural areas, urban areas, and smart cities. Industry 4.0 includes the Internet of Things (IoT), Industrial Internet, Smart Manufacturing, Cloud-based computing, and Manufacturing Technologies. The objective of this book is to establish linkage between the Industry 4.0 components and various rural, urban & smart city societies (including society 5.0) to bring actual prosperity where human values, peace of mind, human relations, man-machine-relations, and calmness will have utmost preference. These objectives can be achieved by the integration of human societal values, and social opinion mining (SOM) approaches with the existing technologies.