"Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Marketers Are Liars "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

Greetings often provide designer with the chance to truly stretch their creative wings. 1,000 More Greetings features examples by designers who are enjoying the luxury of personal expression through creative freedom, without the need to satisfy a client. The 1,000 inspirational examples of invitations, announcements, greetings, and self promotions are created using unique materials and expressive treatments. With correspondence for every occasion, this book is a must-have resource for designers who are looking for inspiration from an unprecedented collection of work by an international group of designers.

The steamy conclusion to the Risande Family trilogy chronicles the intertwined fates of Lady Tanon Risande of England and Prince Gareth ap Owain of Wales, who first met in childhood. As one of the king's favorites, Lady Tanon Risande never imagined she'd be traded to a savage Welsh prince as a gesture of Norman goodwill. Gareth ap Owain may call himself a prince, but his untamed sensuality confirms he is no gentleman. As her wedding night approaches, Tanon is torn between fear and her budding desire. Readers will enjoy having a front-row seat as Tanon and Gareth's passion translates to love.

Covers topics such as the use of the Internet for psychological warfare in general and for terrorist 'narrow-casting' to specific audiences. This work analyzes terrorist websites in terms of common graphical and linguistic motifs. It discusses different methodologies for targeting different audiences.

What happens when people are reduced to products? By pulling back the clinical curtain on the multi-billion-dollar per year global egg industry, that is the central question Eggonomics seeks to address. Tracing the emotional and physical journeys egg donors embark upon as suppliers of valuable commodities, this book reveals uncomfortable realities at the heart of the industry. Donors — and the eggs they provide — are absolutely essential to helping others create the families of their dreams. But not all clinics treat their donors as well as their paying patients, and many donors suffer as a result. Technological innovations allow the egg donation industry to expand, fueling the private equity incursion into fertility medicine, turning once-private clinics into highly profitable, multinational conglomerates. Drawing upon international anthropological fieldwork, Eggonomics reveals the clinical spaces where egg donor’s bodies are tested, prodded, and poked for ever-increasing sums of profit, eugenic forces drive donor selection, and the unrelenting pressures of global capitalism threaten medicine’s prime directive of ‘do no harm.’ Timely, meticulously researched, and written with surgical precision, Eggonomics is a crucial read for researchers, medical professionals, policymakers, and anyone considering becoming or using an egg donor.

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

The Seduction of Youth offers a new perspective on the history of the Weimar Republic by exploring the intersection between the homosexual movement, print culture, and homophobic fears about the seduction of young boys.

Absinthe is not a relic of the past; there is a vibrant and devoted contemporary scene focused exclusively around the notorious Green Fairy. Indeed, the liquor's lore piques the interest of many: Does the drink drive one to madness? Does it serve as a gateway to boundless creativity? Which is the best method for enjoying the drink-set aflame or chilled with ice and sugar? How can I get my hands on all of the beguiling absinthe antiques? Answering these burning questions, authors Betina Wittels, Robert Hermesch, and T. A. Breaux, all astute absinthe connoisseurs, have updated their wildly successful book with an expanded historical section, new absinthe reviews to tantalize imbibers, sidebars peeking into various absinthe subcultures, stunning new imagery from both past and present, and much more. For those looking to begin their absinthe journey or for those who've been on the path for some time, this book is a must for those who fancy all things absinthe.

Through an explanation of forty figures in European culture, ^The Seduction of the Mediterranean argues that the Mediterranean, classical and contemporary, was the central theme in homoerotic writing and art from the 1750s to the 1950s. Episodes of exile, murder, drug-taking, wild homosexual orgies and court cases are woven into an original study of a significant theme in European culture. The myth of a homoerotic Mediterranean made a major contribution to general attitudes towards Antiquity, the Renaissance and modern Italy and Greece.