Brand Vinci decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs,B-school students and could also be highly applicable to one's own personal life. Written by a brand practitioner and corporate trainer and based on interactions with marketing professionals during workshop and client engagements, this book demystifies branding concepts for brand owners, managers and students.

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

The Retail Market Study 2015 of The Location Group is the one and only study of its kind worldwide. The focus of the Retail Bible are the 150 of the most notable international cities of the fashion and retail world and more than 3'000 store openings on 1,670 pages. Over 1,300 retailers, 800 shopping streets and 500 shopping centers were analyzed. The study reached more than 250,000 readers worldwide so far.

A complete guide to trends and leading companies in the Engineering and Research business fields, design, development and technology-based research. Includes market analysis, R&D data and several statistical tables. Nearly 400 in-depth profiles of Engineering and Research firms.

Contains trends, statistical tables, and an industry glossary. This almanac presents over 300 profiles of outsourcing and offshoring industry firms. It also includes addresses, phone numbers, and executives.

China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.

Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

The technology adoption on the information highway is supersonic. Digital is perhaps at the crux of this metamorphosis as Digital Transformative best practices hold the centrestage in this decade. Understanding the Digital best practices and strategies would not only open the doors to a number of opportunities but also help understand as to how do we integrate, synergise, blend all the mixes in this concoction in the right proportion along with other factors in order to achieve the best deliverables. This book not only talks of Digital marketing but many of its advanced versions and combinations, that we see soon in the impending decade, albeit in different versions. Whether you are an Individual, entrepreneur, media marketer, brand marketer or a student, this book will help you build your brand. You could Scale your business regionally, nationally and globally. What’s even interesting is that you choose your audience, you choose the genre and You could also generate volumes of customers, converse with them, educate them about your product and engage them like never before. So let’s do this journey together and see where does all this head to? There are plenty of examples that I have cited to understand and comprehend the Digital Transformative practices better. It answers questions such as: Imagine what the Digital world would look like ten years down the lane? What call for a great Digital Marketing strategy? The Role of Data and how it is going to evolve? Would artificial intelligence change digital dynamics? Would it eliminate jobs? What’s the secret and underlying principles to building a great digital business? How deep-seated is Virtual Reality going to become? The role of chatbots in the times to come?

Covers various trends in supply chain and logistics management, transportation, just in time delivery, warehousing, distribution, inter modal shipment systems, logistics services, purchasing and advanced technologies such as RFID. This book includes one page profiles of transportation, supply chain and logistics industry firms.

There are few industry sectors in the world today with more potential than renewable and hydrogen energy. Clean, green and renewable energy technologies are receiving immense emphasis from investors, environmentalists, governments and major corporations. Today's high prices for crude oil, coal and natural gas will increase the demand for renewables of all types. A wide variety of technologies are being researched, developed and implemented on a global basis, from Stirling engines to wind power, from advanced nuclear plants to geothermal and fuel cells. Our analysis also includes tar sands (oil sands), oil shale, fuel cells, clean coal, distributed power, energy storage, biofuels and much more. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.