Branding Chinese Mega Cities

eBook Download

BOOK EXCERPT:

This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the cont

Product Details :

Genre : Business & Economics
Author : Per Olof Berg
Publisher : Edward Elgar Publishing
Release : 2014-04-25
File : 321 Pages
ISBN-13 : 9781783470334


City Branding In Chinese Megacity Regions

eBook Download

BOOK EXCERPT:

This book introduces a comprehensive conceptual framework which examines the impact of ecological modernization on city branding, using Chinese megacity regions as examples. Focusing on city branding efforts led by local governments, it delves into practices driven by vertical inspiration, horizontal imitation, and self-reflection. It explores the influence of ecological modernization on different aspects of city branding, such as the branding process, strategy, and governance. The book also compares how ecological modernization affects city branding in terms of local government promotion and individual perceptions. Lastly, it scrutinizes city images associated with ecological modernization initiatives in symbolic urban projects, shedding light on implementation barriers from the perspective of policy network theory. This book will be of huge interest to students and scholars of Chinese urban and environmental studies, urban geography and urban sociology. It will also appeal to policy-makers, practitioners and private companies working in the fields of place promotion, city marketing and branding.

Product Details :

Genre : Political Science
Author : Haiyan Lu
Publisher : Taylor & Francis
Release : 2024-07-31
File : 165 Pages
ISBN-13 : 9781040103005


Study On Architecture And Urban Spatial Structure In China S Mega Cities Suburbs

eBook Download

BOOK EXCERPT:

Contents Summary:Sustainable Neighborhoods in China; Today’s Shanghai Small Towns; Low Carbon Renovation for Residential Buildings in China’s Rural Area; Defining Principles for Contemporary Chinese Architecture; Shanghai Transforming; Art + Village + City: A Call for Ethnographic Methods in Research on Chinese Mega-Cities; Shanghainese sub-urbanism; Assessment in rural-urban context; Hapzard Growth in a Land of Plenty; The Lost Village. On Kunming Chenggong New Town.

Product Details :

Genre : Architecture
Author : Tiziano Cattaneo
Publisher : Universitas Studiorum
Release : 2016-06-24
File : 202 Pages
ISBN-13 : 9788897683834


Transnational Student Return Migration And Megacities In China

eBook Download

BOOK EXCERPT:

This book is a study of the return migration of overseas Chinese students. By 2018, over 3.5 million Chinese students had returned from overseas universities to China, with the megacities of Beijing, Shanghai, and Shenzhen representing by far their main destinations. In other words, when overseas students return to China, many do not return to their hometown but usually land, work and settle down in Beijing, Shanghai and Shenzhen. Their return migration is thus not only transnational, but also internal-urban. This book adopts a multi-level geographical analysis to explore this important phenomenon, exploring why and how returnees choose these three cities and how they experience and interpret their everyday lives in these megacities after their return. In doing so, it highlights the importance of cultural logics and multiscalar thinking of transnational Chinese students’ return migration and illuminates how their transnational migration reproduces domestic socio-spatial inequalities. This book brings an important contribution to the fields of Cultural Geography, Urban Geography, Transnationalism, Migration Studies and Citizenship Studies.

Product Details :

Genre : Social Science
Author : Zhe Wang
Publisher : Springer Nature
Release : 2023-05-13
File : 164 Pages
ISBN-13 : 9789819920839


Brand China In The Media

eBook Download

BOOK EXCERPT:

This book examines China’s identity transformations with a focus on self-perceptions and their representations and communication in the mass media. By considering the internal dynamics of change, it explores the emerging multifaceted ‘China brand’. With its growing economic clout, China has taken a proactive stance in shaping global economic and strategic order through ambitious programmes such as the Asian Infrastructure Investment Bank and the ‘Belt and Road’ initiative. However, as a developing country, China is at pains to manage its own transformations while trying to carve out an international identity. Arguably, China’s unique sense of history and identities may lead to a ‘contested modernity’ or ‘multiple modernities’; radically different from the prevalent classical theories of modernisation and convergence of industrial societies. To understand China’s trajectory of future development has been a major issue in international affairs. This book is concerned with how China’s hybridised identities are articulated, and intertwined with situational, institutional, and societal dynamics – and how they are interwoven with China’s international outlook which converges with or diverges from China’s historical assumptions and beliefs. This book will be of interest to those studying China’s identity in the media; situated at the juncture of past, present, and future, and between China and the wider world. The chapters in this book were originally published in Critical Arts.

Product Details :

Genre : History
Author : Qing Cao
Publisher : Routledge
Release : 2020-06-29
File : 240 Pages
ISBN-13 : 9781000448948


Nation Branding

eBook Download

BOOK EXCERPT:

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New Academic Perspectives and Practitioner Insights in each chapter Updated and new cases from a broad range of nations and cultures Fresh coverage of online branding and social media New material covering the critical and ethical issues of nation branding, including the limitations Updated references and sources Updated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answers This is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach.

Product Details :

Genre : Business & Economics
Author : Keith Dinnie
Publisher : Routledge
Release : 2022-04-11
File : 305 Pages
ISBN-13 : 9781000564495


Urbanization And Urban Governance In China

eBook Download

BOOK EXCERPT:

This book explores the process of urbanization and the profound challenges to China’s urban governance. Economic productivity continues to rise, with increasingly uneven distribution of prosperity and accumulation of wealth. The emergence of individual autonomy including demands for more freedom and participation in the governing process has asked for a change of the traditional top-down control system. The vertical devolution between the central and local states and horizontal competition among local governments produced an uneasy political dynamics in Chinese cities. Many existing publications analyze the urban transformation in China but few focuses on the governance challenges. It is critical to investigate China’s urbanization, paying special attention to its challenges to urban governance. This edited volume fills this gap by organizing ten chapters of distinctive urban development and governance issues.

Product Details :

Genre : Political Science
Author : Lin Ye
Publisher : Springer
Release : 2017-11-29
File : 274 Pages
ISBN-13 : 9781137578242


The Sage Handbook Of New Urban Studies

eBook Download

BOOK EXCERPT:

The last two decades have been an exciting and richly productive period for debate and academic research on the city. The SAGE Handbook of New Urban Studies offers comprehensive coverage of this modern re-thinking of urban theory, both gathering together the best of what has been achieved so far, and signalling the way to future theoretical insights and empirically grounded research. Featuring many of the top international names in the field, the handbook is divided into nine key sections: SECTION 1: THE GLOBALIZED CITY SECTION 2: URBAN ENTREPRENEURIALISM, BRANDING, GOVERNANCE SECTION 3: MARGINALITY, RISK AND RESILIENCE SECTION 4: SUBURBS AND SUBURBANIZATION: STRATIFICATION, SPRAWL, SUSTAINABILITY SECTION 5: DISTINCTIVE AND VISIBLE CITIES SECTION 6: CREATIVE CITIES SECTION 7: URBANIZATION, URBANITY AND URBAN LIFESTYLES SECTION 8: NEW DIRECTIONS IN URBAN THEORY SECTION 9: URBAN FUTURES This is a central resource for researchers and students of Sociology, Cultural Geography and Urban Studies.

Product Details :

Genre : Social Science
Author : John Hannigan
Publisher : SAGE
Release : 2017-05-01
File : 609 Pages
ISBN-13 : 9781526421630


City Branding

eBook Download

BOOK EXCERPT:

Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and ‘ordinary’ cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

Product Details :

Genre : Architecture
Author : Alberto Vanolo
Publisher : Taylor & Francis
Release : 2017-02-03
File : 218 Pages
ISBN-13 : 9781317337768


Urban China Reframed

eBook Download

BOOK EXCERPT:

Given China’s rapid economic growth and massive urbanization, no one in the world can ignore what is happening in urban China. This book is a critical review of existing urban China research, which is found wanting due to the decontextualized use of theories and concepts developed in the West. Urban China Reframed: A Critical Appreciation consists of epistemological, theoretical and methodological contributions to remedy these limitations by focusing on a number of relevant topics. First, models are widely employed in any study, and China nowadays has invoked models like city system, zones and global city in socio-economic development. How to interpret them in terms of knowledge production in a strong party-state? Second, given the global prevalence of neoliberalism, it is an important debate whether neoliberalism is applicable to China. Third, what is urban ideology in China? How to contextualize it? Are debates about the differentiation between the city and urbanization relevant to China? Fourth, massive rural-urban migration in China has taken place within its mega rural-urban dual system, an institution that has persisted since the 1950s. How does it manifest nowadays? Fifth, has the town-country divide in China, like in the West, disappeared? If not, how can one interpret China’s town-country relations, within the politics and administration of the Chinese state? Sixth, how to decipher the territorial development in the Pearl River Delta, the "world’s factory," under the auspices of the state? The collection of essays in this volume contributes to the theoretical understanding of urban China. The chapters in this book were originally published in the Eurasian Geography and Economics.

Product Details :

Genre : Science
Author : Wing-Shing Tang
Publisher : Routledge
Release : 2021-06-22
File : 186 Pages
ISBN-13 : 9781000404418