Artists and filmmakers in the early twentieth century reshaped our vision of the American West. In particular, the Taos Society of Artists and the California-based artist Maynard Dixon departed from the legendary depiction of the “Wild West” and fostered new images, or brands, for western art. This volume, illustrated with more than 150 images, examines select paintings and films to demonstrate how these artists both enhanced and contradicted earlier representations of the West. Prior to this period, American art tended to portray the West as a wild frontier with untamed lands and peoples. Renowned artists such as Henry Farny and Frederic Remington set their work in the past, invoking an environment immersed in conflict and violence. This trademark perspective began to change, however, when artists enamored with the Southwest stamped a new imprint on their paintings. The contributors to this volume illuminate the complex ways in which early-twentieth-century artists, as well as filmmakers, evoked a southwestern environment not just suspended in time but also permanent rather than transient. Yet, as the authors also reveal, these artists were not entirely immune to the siren call of the vanishing West, and their portrayal of peaceful yet “exotic” Native Americans was an expansion rather than a dismissal of earlier tropes. Both brands cast a romantic spell on the West, and both have been seared into public consciousness. Branding the American West is published in association with the Brigham Young University Museum of Art, Provo, Utah, and the Stark Museum of Art, Orange, Texas.

This pupil's book on the American West is part of a series written by teachers and SHP examiners, that is designed to meet the requirements of the revised GCSE syllabuses.

More than a history of Western movies, The American West on Film intertwines film history, the history of the American West, and American social history into one unique volume. The American West on Film chronicles 12 Hollywood motion pictures that are set in the post–Civil War American West, including The Ox-Bow Incident, Red River, High Noon, The Searchers, The Magnificent Seven, Little Big Man, and Tombstone. Each film overview summarizes the movie's plot, details how the film came to be made, the critical and box-office reactions upon its release, and the history of the time period or actual event. This is followed by a comparison and contrast of the filmmakers' version of history with the facts, as well as an analysis of the film's significance, then and now. Relying on contemporary accounts and historical analysis as well as perspectives from filmmakers, historians, and critics, the author describes what it took to get each movie made and how close to the historical truth the movie actually got. Readers will come away with a better understanding of how movies often reflect the time in which they were made, and how Westerns can offer provocative social commentary hidden beneath old-fashioned "shoot-em-ups."

A Companion to the Literature and Culture of the American West presents a series of essays that explore the historic and contemporary cultural expressions rooted in America's western states. Offers a comprehensive approach to the wide range of cultural expressions originating in the west Focuses on the intersections, complexities, and challenges found within and between the different historical and cultural groups that define the west's various distinctive regions Addresses traditionally familiar icons and ideas about the west (such as cowboys, wide-open spaces, and violence) and their intersections with urbanization and other regional complexities Features essays written by many of the leading scholars in western American cultural studies

As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.

Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding.

Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e

The American West used to be a story of gunfights, glory, wagon trails, and linear progress. Historians such as Frederick Jackson Turner and Hollywood movies such as Stagecoach (1939) and Shane (1953) cast the trans-Mississippi region as a frontier of epic proportions where 'savagery' met 'civilization' and boys became men.During the late 1980s, this old way of seeing the West came under heavy fire. Scholars such as Patricia Nelson Limerick and Richard White forged a fresh story of the region, a new vision of the West, based around the conquest of peoples and landscapes.This book explores the bipolar world of Turner's Old West and Limerick's New West and reveals the values and ambiguities associated with both historical traditions. Sections on Lewis and Clark, the frontier and the cowboy sit alongside work on Indian genocide and women's trail diaries. Images of the region as seen through the arcade Western, Hollywood film and Disney theme parks confirm the West as a symbolic and contested landscape.Tapping into popular fascination with the Cowboy, Hollywood movies, the Indian Wars, and Custer's Last Stand, the authors show the reader how to deconstruct the imagery and reality surrounding Western history.Key Features*Uses popular subjects (the Cowboy, Hollywood westerns, the Indian Wars, and Custer's Last Stand) to enliven the text*Includes 13 b+w illustrations*Interdisciplinary approach covers film, literature, art and historical artefacts

150 Western Classics presents an unparalleled assembly of stories that weave the rich tapestry of the American West, capturing its vast landscapes, its tumultuous history, and its indomitable spirit. This anthology showcases a diversity of literary styles, ranging from the rugged realism of frontier life to the romanticized myths that have come to define the genre. The collection embodies the essence of Western literature, featuring narratives that explore the complexities of human nature against the backdrop of the American frontier. Standout pieces within the anthology include tales of high adventure, stoic courage, and the relentless pursuit of justice, all of which contribute to the reimagining and preservation of the American West in the literary canon. The contributing authors and editors of 150 Western Classics bring together a remarkable range of backgrounds, from celebrated novelists like Mark Twain and Willa Cather to pioneering Western storytellers such as Zane Grey and Owen Wister. This collective reflects a myriad of historical, cultural, and literary movements, from the realism and romanticism that defined early American literature to the naturalism that informed the later works. Together, these voices create a multidimensional portrait of the American West, offering readers an expansive perspective on its legends, hardships, and triumphs. 150 Western Classics is an essential volume for anyone interested in exploring the depth and diversity of the American West through its literature. This anthology provides a unique opportunity to engage with the works of some of the genre's most influential figures, offering a comprehensive view that spans the classic to the contemporary. Readers are invited to immerse themselves in this collection for its educational value, its breadth of insights, and the ongoing dialogue it fosters between the myriad authors' works. It is a testament to the enduring allure of the West and its capacity to inspire storytelling that resonates across generations.

A practical guide to creative marketing techniques Creative Marketing Communications features information on every aspect of marketing communications from branding and positioning to writing sales-winning copy and assessing creative work. This third edition contains a new section covering marketing on the Internet.