Bringing together distinguished scholars from BRICS nations and those with deep interest and knowledge of these emerging powers, this collection makes a significant intervention in the ongoing debates about comparative communication research and thus contributes to the further internationalization of media and communication studies. The unprecedented expansion of online media in the world’s major non-Western nations, exemplified by BRICS (Brazil, Russia, India, China and South Africa) is transforming global communication. Despite their differences and divergences on key policy issues, what unites these five nations, representing more than 20 per cent of the global GDP, is the scale and scope of change in their communication environment, triggered by a multilingual, mobile Internet. The resulting networked and digitized communication ecology has reoriented international media and communication flows. Evaluating the implications of globalization of BRICS media on the reshaping of international communication, the book frames this within the contexts of theory-building on media and communication systems, soft power discourses and communication practices, including in cyberspace. Adopting a critical approach in analysing BRICS communication strategies and their effectiveness, the book assesses the role of the BRICS nations in reframing a global communication order for a ‘post-American world’. This critical volume of essays is ideal for students, teachers and researchers in journalism, media, politics, sociology, international relations, area studies and cultural studies.

Mapping BRICS Media is the first comprehensive and comparative study of the emerging media landscape in the world’s most dynamic and fastest growing markets. This pioneering collection focuses on one of the key topics in contemporary international relations - the emergence of BRICS (Brazil, Russia, India, China and South Africa) - a grouping that includes some of the world’s largest populations and fastest growing economies. The volume brings together leading scholars, mainly from the BRICS nations, to examine how the emergence of the BRICS media will impact on global media and communication. Contextualizing the rise of the BRICS nations within the broader shifts in global power relations, the chapters investigate the unprecedented growth of the BRICS media within a ‘multi-polar’ world, evaluating the media landscapes in the individual BRICS countries, their histories, and their journalism practices, as well as analyzing emerging inter-BRICS media relationships. Accessible and comprehensive, the book provides a critical guide to the complex debates about the impact of the ‘rise of the rest’ on the media globe and how far this poses a challenge to the Western-dominated world order and its media systems.

Contemporary BRICS Journalism: Non-Western Media in Transition is the first comparative study of professional journalists working in BRICS countries (Brazil, Russia, India, China, and South Africa). The book presents a range of insider perspectives, offering a valuable insight into the nature of journalism in these influential economies. Contributors to this volume have conducted in-depth interviews with more than 700 journalists, from mainstream and online media, between 2012 and 2015. They present and analyse their findings here, revealing how BRICS journalism is envisioned, experienced, and practised in the twenty-first century. Compelling evidence in the form of journalists’ narratives reveals the impact of digital culture on modern reporting and the evolving dynamic between new media technology and traditional journalistic practice. Insightful comparisons are made between BRICS countries, highlighting the similarities and differences between them. Topics covered include; professionalism, ethics and ideals, community journalism, technological developments in the newsroom and the reporting of protest movements. This book’s ambitious analysis of journalistic landscapes across these non-Western nations will significantly broaden the scope of study and research in the field of journalism for students and teachers of communication, journalism, and media studies.

Who Owns the World's Media? moves beyond the rhetoric of free media and free markets to provide a dispassionate and data-driven analysis of global media ownership trends and their drivers. Based on an extensive data collection effort from scholars around the world, the book covers 13 media industries, including television, newspapers, book publishing, film, search engines, ISPs, wireless telecommunication and others, across a 10-25 year period in 30 countries.

The third edition of International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication. Building on the success of previous editions, this book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and international perspectives. Each chapter contains engaging case studies which exemplify the main concepts and arguments.

Media and Society is an established textbook, popular worldwide for its insightful and accessible essays from leading international academics on the most pertinent issues in the media field today. With this updated edition, David Hesmondhalgh joins James Curran and a team of leading international scholars to speak to current issues relating to media and gender, media and democracy, sociology of news, the global internet, the political impact of the media, popular culture, the effects of digitisation on media industries, media and emotion, and other vital topics. The media are in a state of ferment, and are undergoing far-reaching change. The sixth edition tries to make sense of the media's transformation, and its wider implications. Purely descriptive accounts date fast, so the emphasis has been on identifying the central issues and problems arising from media change, and on evaluating its wider consequences. What is judged to be the staple elements of the field has evolved over time, as well as becoming more international in orientation. Yet the overriding aim of the book - to be useful to students - has remained constant. This text is an essential resource for all media, communication and film studies students who want to broaden their knowledge and understanding of how the media operates and affects society across the globe.

This edited volume critically engages with the debate on teacher education systems in the BRICS countries (Brazil, Russia, India, China, and South Africa), considering the effects of contemporary globalisation processes on each differing geographic location. Written by leading researchers from the BRICS countries, chapters reveal the processes present in these countries regarding the often-problematic relationships between research, policy, and practice, as well as the extent of integration between higher education institutions and basic schools, with particular emphasis on teachers’ professional development. With a particular focus on the role of research and positioning of the school practicum, the book offers new insights into the processes of educational globalisation. It presents comparative discussions of the development of BRICS and the significance of education and preparation of teachers between the five nations, each with differing educational traditions. Ultimately, this book provides a unique picture of teacher education systems across these five countries and offers new perspectives that will enrich the work of scholars, students, and researchers in the fields of international and comparative education, education policy and politics, globalisation, and teacher education. Policymakers and teacher educators involved in globalisation studies may also benefit from the volume more broadly.

The economic growth and increasing Internet access within the countries of Brazil, Russia, India, and China (BRIC) is opening new opportunities for companies to reach wider audiences. This study examines these opportunities and assesses how global companies are capitalizing on these emerging markets - in particular, the degree to which digital marketing and social CRM through social networks are being used. For the purposes of this analysis, three German brands are examined in detail - BMW, Adidas, and NIVEA. The book shows that the regular interaction with Internet users and the monitoring of social networks can result in companies experiencing an uplift in both public perception and engagement. Another aspect addressed is the cultural variance that needs to be taken into account when planning social media activities. The book concludes that the full potential of social media has yet to be utilized within the BRIC countries, and that there is a unique opportunity to be realized by companies. (Series: Internet Economy / Internetokonomie - Vol. 6)

This book results from a symposium organized by Genesys Network, which took place on April 29th, 2015, in Louvain-la-Neuve, Belgium. The organizers invited contributors to think about the concept of power in the context of the evolving international system, and what it implied for the study of the concept in IR academic field. Indeed, if the end of the Cold War was characterized by a "unipolar moment" as defined by Krauthammer in 1991, this period is starting to come to an end. While the United States remains arguably a global superpower, its position is more and more disputed by other actors. Likewise, new centers of power have emerged. Today's world is complex and transitional, characterized by both short- and long-term challenges; interactions among these powers remain to be apprehended and understood. In the last decade, we have also observed an economic and partially political shift or redistribution of power from the “West to the Rest” on the classical state power chessboard. The beginning of the 21st century thus constitutes an important challenge for the super- and emerging or resurgent powers. The new global state of affairs is characterized by conditions that are more complex than in the past. In these circumstances and in the face of these worldwide trends, the concept of power has evolved and the need to redefine or think the concept has become a necessity. The present book thus aims at presenting the diversity of views on the concept of power but also, perhaps more importantly, their complementarity.

Conventional wisdom views globalization as a process that heralds the diminishing role or even 'death' of the state and the rise of transnational media and transnational consumption. Global Media and National Policies questions those assumptions and shows not only that the nation-state never left but that it is still a force to be reckoned with. With contributions that look at global developments and developments in specific parts of the world, it demonstrates how nation-states have adapted to globalization and how they still retain key policy instruments to achieve many of their policy objectives. This book argues that the phenomenon of media globalization has been overstated, and that national governments remain key players in shaping the media environment, with media corporations responding to the legal and policy frameworks they deal with at a national level.