Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret – it's not enough to be the best, you have to be seen to be the best. Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You'll learn how to identify your brand and where it fits into the big picture, and then you'll learn how to become the obvious choice for whatever it is you do. Becoming known isn't a matter of chance, nor is it a matter of luck – it's a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known. Identify and build your personal brand Position yourself strategically for maximum impact Attract the right relationships and the right attention Become the go-to guru for whatever you do The highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They're the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand.

Readers will find out how to set prices and sell their products with this revised, comprehensive pricing guide from author and woodworker Dan Ramsey. They'll learn how to calculate the value of their time, materials and craftsmanship, ensuring that the price they get for their work is fair and profitable. They'll also find a wide variety of sample business forms and planning sheets, along with information on:* estimating average materials cost per project* determining the dollar value of their woodworking skills* increasing their income without sacrificing quality or enjoyment* selling customers on the value of their work--not the price* building repeat and referral business* developing the right business image and marketing plan* managing a budget* marketing their work at craft fairs and through retailersDan Ramsey is the author of over forty home improvement and how-to titles. He lives in Reedsport, Oregon.

Entrepreneurs will find specific, practical direction to identify, encourage and reward customers, clients and others who can build the business' reputation, repair the damage of negative word-of-mouth, build customer networks within the community, segment the market to target the most profitable group of customers, and cost-effectively build referral business.