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Genre | : Advertising |
Author | : |
Publisher | : |
Release | : 2002-10 |
File | : 1302 Pages |
ISBN-13 | : NWU:35556030321335 |
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Genre | : Advertising |
Author | : |
Publisher | : |
Release | : 2002-10 |
File | : 1302 Pages |
ISBN-13 | : NWU:35556030321335 |
Genre | : Advertising |
Author | : |
Publisher | : |
Release | : 2006 |
File | : 1292 Pages |
ISBN-13 | : NWU:35556031564370 |
Genre | : Advertising |
Author | : John M. Richard |
Publisher | : |
Release | : 1969 |
File | : 66 Pages |
ISBN-13 | : MINN:319510021150192 |
Genre | : Advertising |
Author | : Standard Rate & Data Service |
Publisher | : |
Release | : 2001 |
File | : 810 Pages |
ISBN-13 | : OCLC:47154067 |
Genre | : Advertising, Magazine |
Author | : |
Publisher | : |
Release | : 1998-06 |
File | : 1128 Pages |
ISBN-13 | : NWU:35556018597922 |
Genre | : Advertising |
Author | : |
Publisher | : |
Release | : |
File | : Pages |
ISBN-13 | : OCLC:796983891 |
This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.
Genre | : Business & Economics |
Author | : John Philip Jones |
Publisher | : SAGE |
Release | : 1999-02-10 |
File | : 564 Pages |
ISBN-13 | : 0761912398 |
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Genre | : Business & Economics |
Author | : Barbara Findlay Schenck |
Publisher | : John Wiley & Sons |
Release | : 2011-03-04 |
File | : 386 Pages |
ISBN-13 | : 9781118054451 |
Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. In this book, you will: Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix Evolve past gut instincts and measure your results with hard data and reliable metrics Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.
Genre | : Business & Economics |
Author | : |
Publisher | : John Wiley & Sons |
Release | : 2016-05-06 |
File | : 631 Pages |
ISBN-13 | : 9781119236931 |
Genre | : Libraries |
Author | : |
Publisher | : |
Release | : 2000 |
File | : 1232 Pages |
ISBN-13 | : IND:30000075144794 |