India has entered the unfamiliar and exhilarating territory of success, qualified though this success may be. An economic world where India is not a key player is now impossible to imagine. Challenges-old and new abound and a lively policy debate is needed to address these and pave the way ahead. Against this backdrop, Business Standard brings to you the first of an annual series, committed to understanding this new India, and contributing to the policy debate. Business Standard India 2008, the inaugural volume, focuses on the sectors that excited the imagination in 2007, and provides a vision for the years ahead.

"This book analyses the impact of diverse intellectual property rights (IPR) regimes upon the development process". -- PAGE [1].

The first book that explores and explains the complex two-level rivalries (domestic and inter-state) that exist between states?such as India and Pakistan?that are engaged in "serial conflict".

This study investigates the nature of the impact of globalization on the Indian state. It takes as its point of departure the thesis, set out in the introductory essay, that globalization has resulted in the erosion of the economic and welfare roles of the state. According to the author, the shift to liberalization, the resurgence of the private sector, and the acceleration of growth rate paradoxically 'empowered' and 'enabled' the state. He argues that the examination of the quantitative data strongly points to the continued expansion of the economic and welfare roles of the state, rather than decline. Therefore, the retrenchment of the state does not have much merit. He emphasizes on the fundamental continuity in the key functions of the state. He concludes by saying that the state is lagging behind in the areas of internal security, education and health, and makes suggestions for institutional reforms.

As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.

This book analyses the question of the right to the city, informal economies and the non-western shape of neoliberal governance in India through a new analytic: the right to sell. The book examines why and how states attempt to curb, control, and eliminate markets of urban informal street vendors. Focusing on Kolkata, the author provides a theoretical explanation of this puzzle by distilling and analysing the inherent tensions among the constitutive elements of neoliberal governance, namely, growth imperative, market activism, and corporatization, and demonstrates its implications for the formal/informal boundaries of the economy. A useful addition to the existing literatures on the right to the city, informal economies, and the shapes that neoliberalism takes in the non-west, the book provides a non-western counter to accounts of neoliberalism and will be of interest to academics working in the fields of South Asian Studies, Urban Studies, and Political Economy.