“Encouraging the MSME entrepreneurs and youth to create big, sustainable businesses and generate employment through their work is the core objective of writing this book” Today, India is a land of great opportunities and will remain so for next three or four decades. Yet we don’t have as many globally competitive enterprises and are struggling with unemployment, poverty and illiteracy. Why? Entrepreneurship can be one of the effective responses to these challenges and opportunities. Entrepreneurs create jobs, develop innovative solutions to address the need of the society, they increase GDP and thus attract lot of foreign investments and can help this nation in a significant way. Business Stories is a book with sixteen such stories of successful MSME enterprises that has achieved meaningful success in relative shorter time span and has the potential to grow exponentially in the years ahead. They also have the potential to inspire and guide millions of existing and aspiring entrepreneurs and youth of this wonderful nation.

What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity. Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work. Forbes is a registered trademark of Forbes Inc. Its use is pursuant to a license agreement with Forbes Inc.

Business Stories: Find the Inspiration You Need to Take the Next Step This clever collection of business stories features real-life accounts from people around the world who have overcome their own mistakes, learned the lessons, and achieved their goals. The tales of determination in these pages will help you find the inspiration you need to achieve your own goals and dreams. Here are some great stories you’ll find inside: · A Nice Clean Sale - Elizabeth Goldner Ross. · Braking Even - Suzanne S. Eaton. · First law of Karma - Balu Swami. · Hard Money - Veda Tuscanes · Taste of Reality - Deepak Vedarthan · Last Day - Mark Robinson · This Isn’t Your Masters Class - Dave Newman And many more! Get moved by amazing real-life Business Stories full of courage, perseverance, and mind-blowing vision from business people around the world that will give you a new perspective on the processes behind successful businesses. A masterful compilation of thought-provoking stories that will keep you turning pages!

Business journalism is of critical importance to society, though it may appear to some that it concerns only big business and big investors. A Quick Guide to Writing Business Stories helps students acquire the marketable writing skills required to succeed in this competitive and vibrant segment of print and online journalism. This hands-on, practical text provides step-by-step guidance on how to write business articles such as the corporate quarterly earnings story, small business profiles, and business or consumer trend stories. Mathewson’s book, based on Northwestern University’s highly successful business journalism program, guides students in the use of data, documents and sophisticated expert sources. With A Quick Guide to Writing Business Stories as their resource, students will be able to write challenging stories with clarity and speed, greatly enhancing the journalist’s ability to tackle stories on other complex topics, in any medium.

“[The editors] cast their net wide, picking up some excellent stories from nontraditional sources that even avid readers of the business press may have missed.”–USA Today, on the 2001 edition Series editor Andrew Leckey and guest editor Ken Auletta have scoured the print media, consulted with the editors of major business and general interest publications, and surveyed journalism school deans to find the best business stories from the last twelve months. Among those selected: Michael Lewis on teenage stock trader Jonathan Lebed, from The New York Times Magazine; James B. Stewart on the irrepressible Michael Milken, from The New Yorker; and many others from the pages of The Wall Street Journal, Rolling Stone, Fortune, Rocky Mountain News, and Wired. The second annual edition continues the excellence and comprehensive range of this fascinating anthology series.

How did Dhirubhai Ambani build a polyester plant in record time? What made JRD Tata launch India’s first airline? How did Vijay Mallya wrest control of Shaw Wallace from Manu Chhabria? Why did Bhai Mohan Singh fall out with his favourite son and lose control of Ranbaxy? The Portfolio Book of Great Indian Business Stories contains excerpts from a selection of the finest business books published by Penguin Portfolio. This anthology features snippets from the lives of some of the most eminent business leaders India has seen—M.S. Oberoi, Ratan Tata, Aditya Birla and Rahul Bajaj, among others. There are tales of outstanding successes, crushing failures, extraordinary challenges and relentless determination, some of which chronicle the times when these legends were just simple businessmen trying to make a mark. The grit and ruthless persistence of these men defined who they were and the legacies they left behind.

The field of information processing experienced significant developments during the sixties, seventies, and eighties. From punch card unit record equipment to transistorized computers to desktop computers with enormous storage and processing capabilities, the lives of most people around the world have been impacted dramatically. Scarcely anything we do nowadays is not affected in some way by computers. Against this backdrop, Business Story tells the story of Dave Richards who begins a new job as director of information systems for the Department of the Environment, full of anticipation and enthusiasm, and discovers on his first day that he has entered a battle zone fraught with pitfalls and booby traps. Business Story is a story that will appeal to all those interested in the field of information processing, whether it be as a manager, an analyst, a programmer, or a user. In the end, it will be the people who shape the results and decide the day, not the technology, no matter how advanced. At least, let us hope so.

Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

A collection of 34 business stories that chart the successes and failures of businesses and their leaders. The stories originally appeared in the American Business History Center's free weekly email newsletter.