Business Strategies and Ethical Challenges in the Digital Ecosystem acts as a forum for examining current and future trends related to management and technological adoption, from digital business strategy and industry 5.0, changing consumer behaviour and sustainability to marketing, ethics, data security, and much more.

Business Strategies and Ethical Challenges in the Digital Ecosystem acts as a forum for examining current and future trends related to management and technological adoption, from digital business strategy and industry 5.0, changing consumer behaviour and sustainability to marketing, ethics, data security, and much more.

In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.

The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. Platform and gaming companies strategically position themselves to take advantage of the metaverse's potential, indicating that this shift transcends mere trendiness. The metaverse isn't confined to the realms of conceptuality or viral discussions anymore—it signifies a monumental revolution poised to reshape society and humanity at large. As entrepreneurs fervently adopt artificial intelligence, an unprecedented wave of creativity ensues, redefining the very fabric of business. Yet, with this surge comes a cascade of myths and challenges that shape the metaverse's entrepreneurial landscape, spanning technological intricacies, cultural dynamics, and ethical considerations. The book, titled New Business Frontiers in the Metaverse, aims to demystify the metaverse's complexities. Moving beyond the speculative buzz surrounding the metaverse, the book unfolds as a dynamic exploration of the relationship between entrepreneurship and this digital frontier. By addressing the myths and challenges head-on, it seeks to provide a comprehensive understanding of the dimensions that entrepreneurs will confront in the metaverse. Through an exploration of integrated technologies like NFTs, Web 4.0, augmented reality, virtual reality, and mixed reality, the book offers a unique perspective on how these innovations intertwine to shape the metaverse's entrepreneurial landscape.

Business sustainability practices have become pivotal due to the growth of digital technology and human-centered innovation in society 5.0. Society 5.0 aims to seamlessly integrate technological advancements with societal needs, promoting a balance between economic growth, environmental sustainability, and social well-being. Embracing sustainable practices is essential for companies to meet regulatory and consumer expectations while driving innovation and securing a competitive advantage. Further research is necessary to ensure businesses embrace society 5.0 for environmentally friendly plans and programs. Business Sustainability Practices in Society 5.0 offers solutions for sustainable development in organizational processes as a part of society 5.0. It explores the positive effects of sustainability on economic growth, social well-being, and environmental preservation. This book covers topics such as artificial intelligence, risk management, and sustainable development, and is a useful resource for business owners, entrepreneurs, human resource managers, data scientists, academicians, and researchers.

In a world where the pace of business is unrelenting and competition is fierce, "Marketing Management" stands out as a guiding light for those determined to master the marketing domain. Authored by the distinguished Dr. Qaisar Abbas Fatimi, this book breaks free from the constraints of traditional textbooks to offer a powerful blueprint for marketing success. "Marketing Management" invites you on a deep dive into the art and science of marketing, delivering an unmatched understanding of consumer behavior, market segmentation, and brand positioning, all through Dr. Fatimi's seasoned lens. It goes beyond the basics, enriching readers with cutting-edge insights on using digital technologies to supercharge marketing efforts—from mastering social media to harnessing data analytics. Moreover, Dr. QAF ventures into the ethical and sustainable aspects of modern marketing, promoting strategies that benefit society and the planet. This book is more than a learning resource; it's a journey towards discovery, growth, and excellence in marketing, curated for students, educators, and professionals alike. Under Dr. Fatimi's mentorship, you're set to excel in the dynamic marketing landscape.

Digital Health: Telemedicine and Beyond describes practical ways to use digital health tools in clinical practice. With a strong focus on case studies and patient outcomes, this title provides an overview of digital medicine, terms, concepts, and applications for the multidisciplinary clinical practitioner. Chapters provide a concise, yet comprehensive understanding of digital health, including telemedicine, mHealth, EHRs, and the benefits and challenges of each. The book gives insights on risks and benefits associated with storing and transmitting patient information via digital tools and educates clinicians in the correct questions to ask for advocacy regarding state laws, scope of practice, and medicolegal implications. It also addresses the ethical and social challenges that digital health raises, how to engage patients to improve shared decision-making models and how digital health tools can be integrated into clinical practice. This book is a valuable resource for clinicians and medical educators of all health professions, including physicians, physician associates, nurses, pharmacists, physical therapists, occupational therapists, speech therapists, students, and all those who wish to broaden their knowledge in the allied field. - Provides a clinical perspective on digital health - Written by clinicians for clinicians with the patient in mind - Describes practical ways to use digital health tools in clinical practice - Includes case studies to incorporate workflows into practice to improve patient outcomes

African philosophies about the way to live a flourishing life are predominantly virtue-oriented. However, narratives of African conceptions of virtue are uncommon. This book therefore helps bridge an important gap in literature. Authors writing from South Africa, Ghana, Egypt, Kenya, Mauritius, Côte D’Ivoire and Nigeria share research on indigenous wisdoms on virtue, displaying marked consensus about the communitarian nature of African virtue ethics traditions and virtues essential for a flourishing life. They also show how indigenous virtue ethics improve corporate practices. This book will be a launchpad for further studies in Afriethics as well as a medium for sharing rich knowledge with the rest of the world.

The complicated interactions between business, law, and societal expectations pose an unprecedented challenge in modern commerce. Businesses navigate an intricate ecosystem shaped by legal principles, government regulations, and evolving societal values. The Research Anthology on Business Law, Policy, and Social Responsibility comprehensively explores critical issues as societal expectations for responsible business practices rise across a four-volume collection. The anthology's timely significance makes this reference with an exhaustive coverage an indispensable resource. Carefully curated, the collection sheds light on the latest trends, techniques, and applications in business law and policy. Covering topics from the transformation of business ethics in the digital era to the role of multi-national corporations in enforcing competition laws, the anthology serves as a vital reference for academics, lawyers, policymakers, and business professionals. Libraries seeking expansive and diverse research materials will find this anthology to be an exceptional solution, enriching the academic environment and serving as an invaluable tool for researchers, educators, and students. The Research Anthology on Business Law, Policy, and Social Responsibility is a comprehensive addition to any institution's collection, addressing the diverse needs of those exploring the landscape of business law and policy.

The research surrounding artificial intelligence (AI) is vast and quite diverse in both its applied and theoretical fields. AI tools and techniques, such as machine learning, data mining, neural networks, and advanced analytics, are evolving at a high speed, creating a consistent need for updated research. This is especially relevant with frequent developments for the application of AI technology in many science and industry sectors. This rapid expansion created a need for research that focuses on the questions surrounding the development of AI such as ethical issues, responsible AI methods and applications, and its widespread implementation. Within the answers to these questions is the prevailing notion that AI should be accountable, explainable, transparent, and fair for all organizations and individuals. Responsible AI and Ethical Issues for Businesses and Governments widens the understanding of AI outside of the “narrow” technical perspective to a broader viewpoint that embraces the links between AI theory, practice, and policy. The chapters in this book discuss the basic philosophical and conceptual foundations of AI and explores the responsible application of AI tools and methods, the moral aspects of AI, practical issues, and responsible AI implementation across a range of industries. While highlighting topics that include digital transformation, ethical competence, information literacy in AI, and the interaction between AI and humans, this book is ideally designed for IT specialists, technology developers, technologists, ethicists, practitioners, stakeholders, academicians, students, and researchers who are interested in learning more about the ethical and responsible use of AI.