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BOOK EXCERPT:
Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global. Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, Buying and Becoming breaks new ground in studies of culture and globalization.
Product Details :
Genre |
: Business & Economics |
Author |
: Steven Kemper |
Publisher |
: University of Chicago Press |
Release |
: 2001-05 |
File |
: 284 Pages |
ISBN-13 |
: 0226430405 |
eBook Download
BOOK EXCERPT:
Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global. Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, Buying and Becoming breaks new ground in studies of culture and globalization.
Product Details :
Genre |
: Business & Economics |
Author |
: Steven Kemper |
Publisher |
: University of Chicago Press |
Release |
: 2001-05 |
File |
: 274 Pages |
ISBN-13 |
: 9780226430416 |
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BOOK EXCERPT:
øCorporate Wellness Programs offers contributions from international experts, examining the planning, implementation and evaluation of wellness initiatives in organizations, and offering guidance on how to introduce these programs in to the workplace.
Product Details :
Genre |
: Business & Economics |
Author |
: Ronald J. Burke |
Publisher |
: Edward Elgar Publishing |
Release |
: 2014-11-28 |
File |
: 392 Pages |
ISBN-13 |
: 9781783471706 |
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BOOK EXCERPT:
Product Details :
Genre |
: Law reports, digests, etc |
Author |
: Cape of Good Hope (South Africa). Court of the Eastern Districts |
Publisher |
: |
Release |
: 1883 |
File |
: 464 Pages |
ISBN-13 |
: UOM:35112103042737 |
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BOOK EXCERPT:
Is there an upside to cancer? There is if youre Joan Butman. In her latest collection of faith essays, I Dont Buy Green Bananas! (center stage with cancer), Joan takes on her biggest challenge yet: a cancer diagnosis. Facing a terminal illness hasnt dampened Joans faith or her sense of humor. She takes us along on her road trip with God, through her diagnosis, surgery, and recurrence of her tribble the name she affectionately calls the tumor discovered in her abdomen. Throughout her journey, Joan learns the true meaning of the scripture Do not be afraid, for I am with you, and experiences the peace and joy that come with accepting Gods will: I can say with confi dence that you will fi nd delight in anything you do for Christ, whether it be washing dishes, changing diapers, or battling cancer. When you get to know Jesus, He will give you a role in his show, even though there is no guarantee you wont be written out of the script.
Product Details :
Genre |
: Religion |
Author |
: Joanie Butman |
Publisher |
: iUniverse |
Release |
: 2010-02-16 |
File |
: 158 Pages |
ISBN-13 |
: 9781450206259 |
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BOOK EXCERPT:
When our expectations are met and things go according to plan, we feel a sense of accomplishment; we feel safe, in control, and on track. But when life does not live up to our expectations, we end up with an Expectation Hangover. This particular brand of disappointment is profoundly uncomfortable and can cost us valuable time and energy if not treated and leveraged effectively. Christine Hassler has broken down the complex and overwhelming experience of recovering from disappointment into a step-by-step treatment plan. This book reveals the formula for how to process Expectation Hangovers on the emotional, mental, physical, and spiritual levels to immediately ease suffering. Instead of wallowing in regret, self-recrimination, or anger, we can see these experiences as catalysts for profound transformation and doorways that open to possibility. Often it is only when life throws us a curveball (or several) that we look in a different direction and make room for the kinds of unexpected things that lead more directly to a life we love. By the time you finish this book, you’ll understand why your Expectation Hangover happened and have your own treatment plan — a clear course of action to pursue your goals while preventing future disappointment.
Product Details :
Genre |
: Self-Help |
Author |
: Christine Hassler |
Publisher |
: New World Library |
Release |
: 2016-01-15 |
File |
: 250 Pages |
ISBN-13 |
: 9781608683840 |
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BOOK EXCERPT:
Everything you need to pass Level II of the CMT Program CMT Level II 2016: Theory and Analysis fully prepares you to demonstrate competency applying the principles covered in Level I, as well as the ability to apply more complex analytical techniques. Covered topics address theory and history, market indicators, construction, confirmation, cycles, selection and decision, system testing, statistical analysis, and ethics. The Level II exam emphasizes trend, chart, and pattern analysis, as well as risk management concepts. This cornerstone guidebook of the Chartered Market Technician® Program will provide every advantage to passing Level II.
Product Details :
Genre |
: Business & Economics |
Author |
: Market Technician's Association |
Publisher |
: John Wiley & Sons |
Release |
: 2015-12-09 |
File |
: 1016 Pages |
ISBN-13 |
: 9781119251415 |
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BOOK EXCERPT:
Product Details :
Genre |
: |
Author |
: USA House of Representatives |
Publisher |
: |
Release |
: 1872 |
File |
: 662 Pages |
ISBN-13 |
: BSB:BSB11122568 |
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BOOK EXCERPT:
28
Product Details :
Genre |
: |
Author |
: |
Publisher |
: |
Release |
: 1941 |
File |
: 40 Pages |
ISBN-13 |
: WSULL:WSUDK7S3QK0B |
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BOOK EXCERPT:
An interdisciplinary study of the nature of money and its impact on our economic, social, political, legal and spiritual lives.
Product Details :
Genre |
: Business & Economics |
Author |
: Jürgen von Hagen |
Publisher |
: Cambridge University Press |
Release |
: 2014-05 |
File |
: 469 Pages |
ISBN-13 |
: 9781107043008 |