Retail Buying: From Basics to Fashion, 4th Edition is a comprehensive text that provides students with the skills and savvy needed to become successful buyers in all areas of retail. With an emphasis on developing a buying strategy, its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. A vast array of activities, drawn from real-world merchandising examples and incorporating current trends, offer readers the opportunity to apply these skills as they would in a professional environment.

This Book will help you understand every aspect of Retail Business. If you're looking to start a career in Retail Business, this Book will help you analyse every point before actually getting into it so that you could correctly decide the right choice. If you already own a Retail Business and want to generate more sales revenue, more income or want to provide a better customer service, This Book will help you to create new strategies that prove to be 100% beneficial for your business growth. This Book has everything you need to know about Retail Business. This book is a culmination of all the necessary information need to start a Retail Business. The formulas and strategies mentioned in this book gathered by years of Practical Experiences.

The Fashion Design Manual is a comprehensive introduction to the world of fashion. It introduces the reader to the cycles and trends of fashion, the principles and practice of fashion design, the range of techniques and skills required to be successful in the industry, and the economic reality of the world of retail fashion. The Fashion Design Manual follows the path a garment takes from sketch to sample, through production and finally via the retail outlet to the wearer. The book is very generously illustrated with drawings, sketches, and photographs throughout.