Designed for applied advertising courses in most community colleges and many continuing education departments in universities. The Sixth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, the concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans.

This edition examines the Canadian Constitution and its effect on the principle of freedom of expression. The balance of the book directs attention to the laws that have been enacted that limit such freedom.

Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies

The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ask, on ideas, issues & considerations, that need to be acted upon. Checklists trigger thoughts & help to generate new ideas & new ways of doing things. Use the checklists to help you plan marketing programs, undertake research, develop strategies, segment your target market, develop products, setpricing, plan promotional activities & all of the other marketing related functions. The Marketer's Handbook: A Checklist Approach arms you with what you need to win. Free sample checklists are available to look at prior to ordering. ISBN: 0-9685593-3-6, CD-ROM, 2,715 pages, Price: $395.00 plus shipping & applicable taxes. E-mail: sales@markcheck.com. Web site: www.markcheck.com. Marcheck Publishing, P.O. Box 56058, Ottawa, DN, Canada KIR 721.

Canada enjoys a long-held reputation for producing high-quality media, from National Film Board documentaries to the CBC to children’s programming. But in recent years, funding cuts, commercial media concentration and a sour political environment have been steadily eroding this reputation. In About Canada: Media, Peter Steven examines developments in film, television, the internet and newspapers and finds that the quality of our news and entertainment media is steadily declining, as well as becoming increasingly restricted and less diverse. Although Canada is not alone in this crisis of quality, we are particularly vulnerable living in the shadow of the United States. However, despite this decline and the shadow of our southern neighbour, Canada still produces distinctive and popular work, which receives critical international acclaim. About Canada: Media explores all things CanCon and argues that the Canadian people must reclaim the media from elite interests in order to ensure its democratic and quality future.

The Canadian media system, which in many respects is this society's "meeting ground"—its public square—is in the midst of a profound shift away from the foundations on which it has rested comfortably for decades. The publicly financed Canadian Broadcasting Corporation, long the backbone of the broadcasting system, is threatened by budget cuts and by technological change. The newspaper industry has fallen into the hands of a few powerful individuals. Huge global corporations and a vast communications revolution are dramatically altering the nature of news and entertainment. This book argues that unless action is taken these changes will narrow our access to the information we need as citizens and damage our capacity to communicate with each other and reflect on ourselves as a community. Power and Betrayal in the Canadian Media is a sweeping exploration of the Canadian media system and the impact it has on Canadian society, politics, and culture.

Remaking Media is a unique and timely reading of the contemporary struggle to democratize communication. With a focus on activism directed towards challenging and changing media content, practices and structures, the book explores the burning question: What is the political significance and potential of democratic media activism in the western world today? Taking an innovative approach, Robert Hackett and William Carroll pay attention to an emerging social movement that appears at the cutting edge of cultural and political contention, and ground their work in three scholarly traditions that provide interpretive resources for the study of democratic media activism: political theories of democracy critical media scholarship the sociology of social movements. Remaking Media examines the democratization of the media and the efforts to transform the machinery of representation. Such an examination will prove invaluable not only to media and communication studies students, but also to students of political science.

Language Ideologies and Canadian Media explores how French and English Canadian media discuss languages and language issues, which language ideologies predominate in English and French, and whether language ideologies in traditional news media are transferred to new and social media. Using corpus linguistics and discourse analysis and a variety of different datasets ranging from print newspapers to online news, commentary and Twitter, the author argues that language ideologies in Canadian media have a bearing not only on the extent to which Canadian language policies are adopted, but also on the very way that Canadians understand themselves and their place in the nation.