Carl Crow arrived in Shanghai in 1911 and made the city his home for the next quarter of a century, working there as a journalist, newspaper proprietor, and groundbreaking adman. He also did stints as a hostage negotiator, emergency police sergeant, gentleman farmer, go-between for the American government, and propagandist. As his career progressed, so did the fortunes of Shanghai. The city transformed itself from a dull colonial backwater when Crow arrived, to the thriving and ruthless cosmopolitan metropolis of the 1930s when Crow wrote his pioneering book – 400 Million Customers – that encouraged a flood of businesses into the China market in an intriguing foreshadowing of today's boom. Among Crow's exploits were attending the negotiations in Peking that led to the fall of the Qing Dynasty, getting a scoop on Japanese interference in China during the First World War, negotiating the release of a group of Western hostages from a mountain bandit lair, and being one of the first Westerners to journey up the Burma Road during the Second World War. He met most of the major figures of the time, including Sun Yat-sen, Chiang Kai-shek, the Soong sisters, and Mao's second-in-command Zhou En-lai. During the Second World War, he worked for American intelligence alongside Owen Lattimore, coordinating US policies to support China against Japan. The story of this one exceptional man gives us a rich view of Shanghai and China during those tempestuous years. This is a book for all with an interest in Shanghai and China of this period, and those with an interest in the development of journalism and business there.

Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the “four hundred million customers.” This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing.

Who gets to speak for China? During the interwar years, when American condescension toward “barbarous” China yielded to a fascination with all things Chinese, a circle of writers sparked an unprecedented public conversation about American-Chinese relations. Hua Hsu tells the story of how they became ensnared in bitter rivalries over which one could claim the title of America’s leading China expert. The rapturous reception that greeted The Good Earth—Pearl Buck’s novel about a Chinese peasant family—spawned a literary market for sympathetic writings about China. Stories of enterprising Americans making their way in a land with “four hundred million customers,” as Carl Crow said, found an eager audience as well. But on the margins—in Chinatowns, on Ellis Island, and inside FBI surveillance memos—a different conversation about the possibilities of a shared future was taking place. A Floating Chinaman takes its title from a lost manuscript by H. T. Tsiang, an eccentric Chinese immigrant writer who self-published a series of visionary novels during this time. Tsiang discovered the American literary market to be far less accommodating to his more skeptical view of U.S.-China relations. His “floating Chinaman,” unmoored and in-between, imagines a critical vantage point from which to understand the new ideas of China circulating between the world wars—and today, as well.

News under Fire: China’s Propaganda against Japan in the English-Language Press, 1928–1941 is the first comprehensive study of China’s efforts to establish an effective international propaganda system during the Sino-Japanese crisis. It explores how the weak Nationalist government managed to use its limited resources to compete with Japan in the international press. By retrieving the long neglected history of English-language papers published in the treaty ports, Shuge Wei reveals a multilayered and often chaotic English-language media environment in China, and demonstrates its vital importance in defending China’s sovereignty. Chinese bilingual elites played an important role in linking the party-led propaganda system with the treaty-port press. Yet the development of propaganda institution did not foster the realization of individual ideals. As the Sino-Japanese crisis deepened, the war machine absorbed treaty-port journalists into the militarized propaganda system and dashed their hopes of maintaining a liberal information order. “A superbly researched and well-nuanced account of an overlooked topic: nationalist China’s propaganda system and the multiple ways in which it intersected with the treaty-port foreign-language press of the time. Combining a wealth of archival and newspaper sources, it is destined to be on the ‘must read’ list of all who are interested in state propaganda and news dissemination in the Republican period.” —Julia C. Strauss, professor of Chinese politics, SOAS, University of London “An absorbing and well-sourced study of KMT propaganda efforts to convince the United States to side with China rather than Japan in WWII. The study shows how the KMT, facing a massive power asymmetry compared to its Japanese opponent, managed to effectively use the soft power of foreign propaganda.” —Rudolf G. Wagner, senior professor of Chinese studies, Cluster of Excellence Asia and Europe, Heidelberg University, Germany

When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.

This book analyzes the historical significance of rivaling concepts of world order in 20th century East Asia. Since the arrival of European imperialism in 19th century – coupled with its different schools of political philosophy and international law – China has struggled to combine ideas on national sovereignty, spatiality and hegemony in its quest of either imitating or replacing European norms of world order. By analyzing Chinese visions of regional and international order and comparing them with Japanese proposals of that era, this book discusses in detail the relationship of territoriality and political rule, discourses of amity and enmity, and finally the role of hegemoniality in the process of imagining a possible postnational world in 21st century East Asia and beyond.

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

An in-depth look at the forces and trends changing China and its place in the world China has dominated the news for nearly a decade and will continue to grab headlines as it moves inexorably toward becoming the world's largest economy. It already has the largest middle class in the world; the most Internet users; the largest army; and is the world's largest polluter. Yet all this growth causes problems as China adapts to the laws of other lands in which it has investments; learns how to meet international guidelines and safety standards for its products; stretches its resources to the limit; and struggles to maintain stability and control over an increasingly restive population. China Inside Out explores the social and economic forces unleashed by China's relentless drive to modernization. Bill Dodson presents the stories of average Chinese workers, along with interviews with experts interlaced with his own experiences. The end result is an insider's view of the forces reshaping China as it takes an increasingly prominent role in the new world order. Looks at the trends reshaping China and reveals how China's place in the world is evolving Written by an industry analyst, advisor, and business manager in China, who is also a columnist for the China Economic Review Explains important changes for investors and business leaders interested in China For business leaders, investors, and China watchers, China Inside Out offers a truly in-depth examination of China's changing role in the world.

Jack Leblanc arrived in China in 1989 intending to teach Physics for just two years. He was to spend the next two decades on a very different learning curve as he became involved in a series of business ventures in almost every part of the Middle Kingdom. From farm to factory, boardroom to banquet, Leblanc witnessed (and occasionally assisted) the transformation of China from a socialist economy into the world's greatest experiment in capitalism. Over time it dawned upon him that the key to success is to manage the differences in Chinese and Western business behaviour. To do well in China you must carefully adapt your strategies - or face ruin faster than you can learn how to use chopsticks.

This richly anecdotal guide to every street in Shanghai details many landmarks and stories associated with its best-known avenues. A definitive index to the street names of Shanghai, some of which have disappeared or been removed, allows historians, researchers, tourists, and the just plain curious to navigate the city in its pre-1949 incarnations, through the former International Settlement, French Concession, and External Roads area with a detailed map and alphabetical entry for every road. The book is lavishly illustrated with old advertising, images, and postcards of the streets and businesses, the bars and nightclubs, the people and characters of old Shanghai bringing alive the city in its previous heyday as the Pearl of the Orient.The Old Shanghai A-Zshould become the standard reference work as well as being an easy-to-use guide for researchers and visitors looking to recapture the glamour and uniqueness of old Shanghai. Paul Frenchis an analyst and writer who has worked in Shanghai for many years as a founder of Access Asia. His books includeCarl Crow: A Tough Old China HandandThrough the Looking Glass: China's Foreign Journalists from Opium War to Mao.