The book analyzes the history and development of Chinese international travelling, the politics and economics behind the upsurge, and the background of the travellers. Experts on key destinations offer their first hand experiences of Chinese outbound tourism.

Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explores Chinese tourists’ behaviour, and considers how the country’s tourism landscape will expand in the future. Featuring 16 chapters compiled and written by industry experts representing 11 countries, this collection offers a vivid profile of Chinese tourists and the characteristics distinguishing them from other market segments. This book coincides with the growing interest in Chinese tourism and tourist behaviour as the top market in the world in terms of tourism spending and arrival numbers, presenting an overview of Chinese tourist segments and travel-related concerns to paint a clear picture of the market’s status. Chapters address the future of Chinese tourism, providing industry stakeholders an up-to-date view on this valuable market along with suggestions to best harness the market’s power. Providing an up-to-date exploration of numerous contemporary issues, this book will be valuable to a wide audience, including advanced students in tourism, hospitality and leisure and recreation studies and stakeholders, authorities, establishments and employees within the tourism industry. This book offers readers greater knowledge about the past, present and future of the Chinese outbound tourism market.

Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry's recent history. From 2000 to 2010, Chinese outbound travel increased at a compounded annual rate of 18.5 percent, and it is forecasted that by 2020 China will generate approximately 100 million outbound trips a year, making China the fourt

China's international tourism industry is gradually rising from the ashes after three years of travel restrictions imposed in response to China's "zero Covid" policy. This gradual recovery has prompted three geographers, specialized in understanding these trends, to pool their research and present an overview of the current state of Chinese international outbound tourism. Drawing on their extensive field experience in Wuhan, Phuket, Paris and Nice, these three researchers have combined their complementary and original approaches to explore the underlying mechanisms of the flow of Chinese tourists, from their origins to the most popular destinations. Chinese Outbound Tourism highlights the particularities of the Chinese tourism system, as well as the complex dynamics at work behind the 170 million international trips made before the pandemic by nationals of this "socialist country with Chinese characteristics".

Covering a wide range of current issues, this comprehensive Handbook explores the links between tourism as a dynamic tertiary industry and China as the world’s most influential tourism market and destination.

From 1998 to 2001, the number of outbound travellers from China has increased annually by one million, and in 2001 reached over 12 million. According to World Tourism Organization forecasts, China is likely to have 100 million outbound travellers by the year 2020 and to become the fourth largest source of outbound travel in the world. This publication examines the development of China's outbound tourism market and policy trends, foreign tourism organisations in China and marketing issues, as well as looking at profile aspects of the outbound tourism sector, including gender, age and occupation of outbound travellers, purpose and modes of travel, and outbound destinations.

This book studies the Chinese “Belt and Road Initiative” (BRI), also called "New Silk Road", and focuses on its regional and local effects. Written by experts from various fields, it presents a range of case studies on the geopolitical, socio-economic, ecological and cultural implications of the BRI for European regions and their stakeholders. The book is divided into four parts, the first of which discusses the history of and China’s motivations for the BRI. The second part explores the global phenomenon from a number of regional standpoints. In turn, the third part presents studies on the political, socio-economic, cultural and ecological implications of the New Silk Road project. The final part highlights the tourism prospects in connection with the Silk Road project, as tourism has established itself as an important economic sector in many regions along the historic Silk Road. This book will appeal to scholars of economics, international relations and tourism, decision-makers, managers, chambers of commerce and entrepreneurs with special interests in establishing collaboration with the Chinese market.

As China takes up the mantle of a global power, its diplomatic policy has changed significantly as it assumes a role of regional leadership. Until recently, China has not tended to talk about its developmental strategy as a model for others to follow. Since the rise of Xi Jinping this has changed, and the state has become more open in sharing its developmental experiences with its neighbours. This has become an important part of China’s diplomatic relations with other countries in East Asia. Beijing has also emphasized people-to-people diplomacy, with outward tourism and other exchanges of peoples seen as an important part of building stronger relations with its neighbours. The chapters in this book all address different elements of this strategy, looking at China’s bilateral relationships with other East Asian countries in terms of developmental relations and the increasing mutual exposure of their citizens. This book will be of great interest to scholars of Chinese diplomacy, especially those with a particular interest in soft power.