From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work. Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work. You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory. Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now!

"The only color guide a designer will ever need. Completely updated with Pantone colors and new text by Leatrice Eiseman, America's Color Guru"--

The Interior Design Reference & Specification Book collects the information essential to planning and executing interior projects of all shapes and sizes, and distills it in a format that is as easy to use as it is to carry. In this new, revised edition, you'll also find interviews with top practitioners drawn across the field of interior design. Some of the topics this excellent reference will explore with you include: -Fundamentals: Provides a step-by-step overview of an interior project, describing the scope of professional services, the project schedule, and the design and presentation tools used by designers. -Space: Examines ways of composing rooms as spatial environments while speaking to functional and life-safety concerns. -Surface: Identifies options in color, material, texture, and pattern, while addressing maintenance and performance issues. -Environments: Looks at aspects of interior design that help create a specific mood or character, such as natural and artificial lighting, sound, and smell. -Elements: Describes the selection and specification of furniture and fixtures, as well as other components essential to an interior environment, such as artwork and accessories. -Resources: Gathers a wealth of useful data, from sustainability guidelines to online sources for interiors-related research.

Layout Workbook is one of five volumes in Rockport's series of practical and inspirational workbooks that cover the fundamental areas of the graphic design business. In the original, 2005 edition, author Kristin Cullen tackled the often perplexing job of nailing down a layout that works. In the new edition, with a new cover and new look, Dennis Puhalla (author of Rockport's Design Elements: Form and Space) will refresh and update the text, case studies, and imagery. More than a collection of great examples of layout, this book is an invaluable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the heart of design-the how and why of the creative process. In Layout Workbook, the subject is approached with a series of step-by-step fundamental chapters (a "how-to" of layout) addressing topics such as The Function of Design, Inspiration, The Design Process, Intuition, Structure and Organization, The Interaction of Visual Elements, Typography, and Design Analysis. The book offers inspirational quotations and a unique, progressive design that truly reflects its content.

The Language of Graphic Design provides design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design: what they are, why they are important, and how to use them effectively. To communicate in a new language, you first have to gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. This book provides provides just these fundamentals for the language of graphic design, including chapters on symmetry, asymmetry, tone, contrast, proportion, and typography. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and explains how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.

Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process. A Designer’s Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, A Designer's Research Manual second edition includes: Over 25 proven research strategies and tactics Added content about planning research, analyzing results, and integrating research into the design process Suggestions for scaling research for any project, timeline, or budget All new in-depth case studies from industry leaders, outlining strategy and impact Updated images, illustrations, and visualizations Quick Tips for rapid integration of research concepts into your practice

'Color Influencing Form' offers a compact, comprehensive and inexpensive coursebook for the study of color in art and design. In 35,000 words it methodically covers all basic color theory for visual artists and designers, including relationships between light sources, surfaces and vision, visual illusions, and symbolic and functional aspects of color. It further proposes how color can be examined creatively in relation to the perception of form, including figure-ground division, contour, tone and texture, opacity and transparency, spatial ambiguity, and perspective of color, detail, size, and shape. Roy Osborne is an artist and author of books on color. He has lectured at over 200 colleges worldwide. In 2003 he received the Turner Medal of the Colour Group (Great Britain), and in 2019 received the Colour in Art, Design and Environment Medal of the International Colour Association.

Editorial Design: Digital and Print is a comprehensive guide to the traditional and digital skills that a designer will need for a future career in visual journalism today – the design of magazines and newspapers for a wide variety of markets. Generously illustrated, including case studies, practical exercises and tips, examples of best practice and profiles of individual designers including Mark Porter, Scott Dadich and Janet Froelich, the book explains the fundamentals of editorial design and layout. Subjects covered include current and emerging digital formats, branding, how to create layouts, handling copy and images, design, and production skills and trends in editorial design. With insider advice and opinions from leading contemporary designers, the book is a practical reference and learning resource that will teach readers everything they need to know to reach the top of the profession.

The Costume Designer's Handbook is the definitive guide for both aspiring and seasoned costume designers, blending the art and business of theatrical costume design since its inception in 1983. Rosemary Ingham and Liz Covey offer deep insights into play analysis, historical research, collaboration techniques, drafting, and setting up an effective workspace. The book addresses the practicalities of the industry, including job market navigation, freelancing, contracts, and taxes. With over 150 illustrations, an 8-page color insert, and a comprehensive reference section for resources, this handbook encapsulates the essence of costume design, making it an indispensable resource for professionals in the field.

This revision of a popular textbook for the introduction course excludes management functions but covers all aspects of operations in the hotel, foodservice and restaurant, and travel and tourism businesses, including operations, and sales.