At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates who should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.

This book offers a groundbreaking collection of themed chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. Via an international approach, these chapters explore the theory, practice, and issues involved in communicating CSR and make for fascinating reading.

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.

This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities. Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes will impact CSR communication research and practices in the future. Offering both a strong introduction to topics for novices as well as a more advanced interrogation of CSR communication for more knowledgeable readers, the handbook is appropriate for advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.

This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

As a result of the industrialization, urbanization, and population increase during the last two centuries, the global landscape has been irreversibly damaged. These anthropological pressures have create endless problems on the global level, and individuals and organizations are beginning to realize their own ever-increasing responsibility to consider the welfare and interests of all stakeholders as a whole. Although the improvements in the legal framework at the national and international level can be viewed as an important step to protect society and the natural environment, a legal course provides a reactive mode of control rather than a proactive approach. Considering its proactive approach and voluntarily basis, the concept of social responsibility can provide a significant tool of generating a sustainable future. During such a paradigm shift, Contemporary Issues in Corporate Social Responsibility presents the significant roles that universities must embrace in order to take charge of the future. In parallel to those movements, many institutions include a course on social responsibility, yet the studies on the education of social responsibility in the literature show that there is no commonly accepted teaching methods and guiding curriculum of CSR. This book was designed based on the outcomes of an Erasmus Intensive Project (IP) which was organized in Yasar University during June 2012 with the contribution of 9 European universities. Based on the interactive feedback of participants during the project, this book sheds light on the ongoing discussion of corporate social responsibility from a European perspective.

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the environment and social injustice mount during the 21st century, harnessing the power of marketing to help find and promote positive solutions is going to be crucial for all our futures. Billy Bob Thornton once claimed publicly that ‘Marketing is the Devil’, but this collection demonstrates the potential for marketing and marketers to make important contributions on the side of the angels." (Professor Ken Peattie)

There ia a dearth of literature on environment communication within the non-western world. The few existing ones are scattered and not easily available. Thus, there ia a dire need to document research and literature in the field. The opportunity arose at the 2009 International Conference on Communication and Environment held in Penang, Malaysia. The international conference with the theme " Transformation for a Sustainable Tomorrow", organised by the School of Communication, USM, attracted scholars, practitioners, and activists from around the world to listen and deliberate on various aspects of communication and environment. The post-conference review resulted the selection of 24 papers to be compiled into this edited volume.

The A to Z of Corporate Social Responsibility is also unique in that it has brought together for the first time over a hundred of the worlds leading thinkers, opinion formers, academics and business people to write on each subject in their own words."--BOOK JACKET.

A new style of leader is emerging from the world’s most successful organizations. These dynamic men and women are driven by possibilities and absolutely committed to mutual values. Excited, creative, and alert, they are the new change makers. Imagine: an army of these outstanding leaders running your organization. The Organizational Champion is a priceless tool for enacting positive change through the use of an innovative new leadership model. Mike Thompson created the Organizational Champion philosophy to help such clients as Wal-Mart, P&G, Dillard’s, Tyson, VF Corporation, and J.B. Hunt enact positive change in their respective industries. Thompson now puts his proven leadership method to paper for the first time. The Organizational Champion will help you develop the personal foundations of solid, innovative leadership—from cognizance and self-awareness to trustworthiness and the ability to inspire. Grounding your leadership in these firm principles will fully prepare you to face the unprecedented challenges of today’s business landscape. As an organizational champion, you will: Build global brand trust Establish an industry edge Execute transformational change Inspire high-performance teams Drive organizational growth and value The result of hundreds of interviews with CEOs and executives, thousands of surveys, and untold hours of painstaking research, Thompson’s leadership method will steer your organization well into the twenty-first century, where profits and growth await.