Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United States, Poland, and Slovenia. Communication of Politics provides valuable insights into the merger of political marketing and public relations. The book examines the cause and effect of the increasing role of communications professionals in the political process and documents the relationship between politicians and communications professionals working in electoral committees, political parties, governments, government agencies, consultancies, and polling agencies. Topics addressed by the international panel of scholars and practitioners include: a critical assessment of strategies used in the 2000 United States Presidential election branding as a means of establishing party values and winning support the expanding roles of polls, focus groups and Internet-based research on elections the relationship between foreign affairs/diplomacy and media/public relations Quangos (Quasi-Autonomous Non-Governmental Organizations) and much more! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines the innovative—and sometimes controversial—uses of contemporary electoral marketing. The book is an essential resource for academics, journalists, and political practitioners, including campaign managers, charity fundraisers, public service managers, party-policy-makers—even candidates.

The author provides an accessible and comprehensive account of the fast-paced transformation of political communication systems of the United States and the United Kingdom and the consequences of this for democratic practice.

We are living in a period of great uncertainty. The rise of extreme populists, economic shocks and rising international tensions is not only causing turmoil but is also a sign that many long-predicted tipping points in media and politics have now been reached. Such changes have worrying implications for democracies everywhere. This second edition of Political Communication bridges old and new to map the political and cultural shifts and analyse what they mean for our ageing democracies. With new sections and revisions to all chapters, the book continues both to introduce and challenge the established literature. It revisits key questions such as: Why are polarized electorates no longer prepared to support established political parties? Why are large parts of the legacy media either dying or dismissed as 'fake news'? And why do some democratic leaders look more like dictators? In this fully updated edition, there is greater focus on digital developments, and it is enriched with new global comparisons and useful ancillary material. Political Communication: An Introduction for Crisis Times will appeal to advanced students and scholars of political communication, as well as anyone trying to understand the precarious state of today's media and political landscape.

British and American experts in political communication discourse on a variety of topics involving governments, the mass media and the public: journalists and public institutions, the uses of television, secrecy, manipulation of information, public ignorance, all the usual topics. Questions of foreign policy are not the main fare, but all the essays are relevant to the handling of international news. The American contributors are especially pointed in their criticism of both official Washington and the U.S. media for deceiving or shortchanging the public. -- from http://www.foreignaffairs.com (Feb. 21, 2014).

Communication provides the basis of social cohesion, issue discussion, and legislative enactmentcore features of political activity and governing in the United States. Denton and Kuypers, experts in the field of political communication, synthesize materials and sources from political science, communication, history, journalism, and sociology to demonstrate how communication intersects with these fields to formulate political beliefs, attitudes, and values. Conventional categories of political activitycampaigns, activity in Congress, the courts, the mass media, and the presidencystructure the discussions. Theoretical and applied concepts drawn from firsthand sources and classic historical works, plus extensive use of contemporary examples, enrich understanding. Written in an engaging, accessible style that is geared to an undergraduate audience, the text ignites readers awareness that the essence of politics is talk or human interaction. Such interaction is formal and informal, verbal and nonverbal, public and privatebut always persuasive in nature, causing audiences to interpret, to evaluate, and to act.

Contemporary politics is mass-communication politics. Politicians are not only seen and heard, they are seen and heard in close-up through television appearances, speeches, interviews, and on social media. In this book, the authors analyse the ways in which politicians communicate with each other, the media, and the electorate; they also discuss the implications of contemporary political discourse on the democratic process as a whole. Politicians in interviews are typically castigated for their evasiveness. However, microanalytic research shows that there is more to political discourse than this apparent ambiguity. This book reveals how equivocation, interruptions, and personal antagonism can offer valuable insights into a politician’s communicative style. The authors review their empirical research not only on political interviews, but also on speeches, parliamentary debates, and political journalism. Further insights include how political speakers interact with their audiences, how party leaders engage in adversarial discourse at PMQs, and how the spoken messages of politicians can be affected by modern journalistic editing techniques. Thereby, this research generates greater awareness of communicative practices in a diverse range of political contexts. While the interviews and parliamentary debates analysed pertain to UK politics, the speeches also draw on the USA, and European and Far Eastern nations. This engaging book is a fascinating resource for students and academics in psychology, politics, communication, and other related disciplines such as sociology and linguistics. The research is also extremely relevant to policy makers and practitioners in politics and political journalism.

Timely text authored by leading political communication scholars on the effects of tCovid-19 on political communication. How governments, journalists, and the public communicate is of interest within the disciplines of political science, media studies, communication studies, and journalism.

Political communication has fundamentally transformed as digital technologies have become increasingly important in everyday life. Technology platforms have become powerful political instruments for world leaders, campaigns, social movements, journalists, and non-governmental organizations. Moreover, they are essential to how people communicate about politics, encounter and share political information, and take action to pursue their political goals. This is the first textbook to center digital platforms in understanding political communication. With global examples beyond the context of Western democracies, the text reveals how digital technologies such as social media and search engines are increasingly shaping political communication in countries around the world. It shows how the core processes of political communication are being reshaped by platforms, from how elections are contested to how issues make it onto policymaking agendas. Topics covered include public opinion, journalism, strategic communication, political parties, social movements, governance, disinformation, propaganda, populism, race, ethnicity, and democratic backsliding. Full of lively examples and pedagogical features, Platforms, Power, and Politics offers an exciting and innovative new approach to political communication. It is essential reading for students of political communication and an important resource for scholars, journalists, and policymakers.

The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others. The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering: *The theoretical background, history, structure, and diversity of political communication; *Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates; *News media coverage of politics, political issues, and political institutions; *Public opinion and the audiences of political communication; *European and Asian perspectives on political communication; and *Trends in political communication study, including the Internet, and its role in changing the face of political communication. As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a "must-have" resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.

Comprehensive analysis of systems of political communication.